What Pocket Users are Saying

  • Jeremy Fisher avatar

    Jeremy Fisher

    February 3, 2016

    A guide to creating effective metaphors (turns out that's actually someone's job)

  • Nishan Pantha avatar

    Nishan Pantha

    March 19, 2019

    Metaphors... They exist just to convey the concepts in an abstract way....

  • Rex Arul avatar

    Rex Arul

    May 27, 2016

    Can metaphors be designed? I’m here to tell you that they can, and are

  • Rex Arul avatar

    Rex Arul

    May 27, 2016

    at a conceptual level, life is a journey, and arguments are wars: you take sides, there can be only one winner, evidence is a weapon

  • Rex Arul avatar

    Rex Arul

    May 27, 2016

    do people interpret new metaphors more easily when the comparison between two domains is apt

  • Rex Arul avatar

    Rex Arul

    May 27, 2016

    Or do we grasp metaphors more readily when at least one of the concepts is very familiar?

  • Rex Arul avatar

    Rex Arul

    May 27, 2016

    To design metaphors, it helps to have a metaphor for metaphor

  • Rex Arul avatar

    Rex Arul

    May 27, 2016

    I worked on a project about childhood resilience. The question was how do children turn out well despite difficult circumstances?

  • Rex Arul avatar

    Rex Arul

    May 27, 2016

    When people won’t use a term to describe their own kids, that’s a giveaway that the metaphor won’t work

  • Rex Arul avatar

    Rex Arul

    May 27, 2016

    how positive influences can outweigh negative ones in a child’s early life, thereby making resilience not a trait of the individual person but a function of that person’s environment

  • Rex Arul avatar

    Rex Arul

    May 27, 2016

    The metaphor designer must also have an idea of what makes a good one

  • Rex Arul avatar

    Rex Arul

    May 27, 2016

    your language and your culture’s resources aren’t infinite

  • Ryan Wilkins avatar

    Ryan Wilkins

    March 21, 2019

    What often happens when you introduce people to this new metaphor is that they’ll complain about the furniture colour or the window trim, or praise you for something minor, such as the window sashes. The danger is that they’ll discard the enterprise before they’ve looked out the window – which, in most cases, offers a view onto the outside that’s unfamiliar. It can make them squeamish, this new view. To design a metaphor, you have to get beyond what people say they like or don’t like. These are emotional responses, and it’s the cognitive ones you’re after.

  • Alasdair Cumming avatar

    Alasdair Cumming

    January 23, 2016

    Huh!? there are people who design metaphors for a living. Interesting article by one

  • Daniel Piquer Pallas avatar

    Daniel Piquer Pallas

    December 4, 2016

    Metaphor designer is apparently a profesión. An important at that.

  • Xinyi Tieu avatar

    Xinyi Tieu

    December 7, 2016

    To design metaphors, it helps to have a metaphor for metaphor. I think of it as a room: the windows and doors frame a view toward the reality outside. Put the windows high, people see only the trees. Put them low, they see the grass. Put the window on the south side, they’ll see the sun.

  • Elisabeth  Oster avatar

    Elisabeth Oster

    February 15, 2016

    Fantastic Article 😍

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