Pocket Worthy · Stories to fuel your mind. See Through Words The metaphor designer isn’t trying to make something beautiful. She wants to change your view on things. Here’s how. From aeon by Michael Erard This post originally appeared on aeon and was published June 5, 2018. This article is republished here with permission. What Pocket Users are Saying Jeremy Fisher February 3, 2016 A guide to creating effective metaphors (turns out that's actually someone's job) Nishan Pantha March 19, 2019 Metaphors... They exist just to convey the concepts in an abstract way.... Rex Arul May 27, 2016 Can metaphors be designed? I’m here to tell you that they can, and are Rex Arul May 27, 2016 at a conceptual level, life is a journey, and arguments are wars: you take sides, there can be only one winner, evidence is a weapon Rex Arul May 27, 2016 do people interpret new metaphors more easily when the comparison between two domains is apt Rex Arul May 27, 2016 Or do we grasp metaphors more readily when at least one of the concepts is very familiar? Rex Arul May 27, 2016 To design metaphors, it helps to have a metaphor for metaphor Rex Arul May 27, 2016 I worked on a project about childhood resilience. The question was how do children turn out well despite difficult circumstances? Rex Arul May 27, 2016 When people won’t use a term to describe their own kids, that’s a giveaway that the metaphor won’t work Rex Arul May 27, 2016 how positive influences can outweigh negative ones in a child’s early life, thereby making resilience not a trait of the individual person but a function of that person’s environment Rex Arul May 27, 2016 The metaphor designer must also have an idea of what makes a good one Rex Arul May 27, 2016 your language and your culture’s resources aren’t infinite Ryan Wilkins March 21, 2019 What often happens when you introduce people to this new metaphor is that they’ll complain about the furniture colour or the window trim, or praise you for something minor, such as the window sashes. The danger is that they’ll discard the enterprise before they’ve looked out the window – which, in most cases, offers a view onto the outside that’s unfamiliar. It can make them squeamish, this new view. To design a metaphor, you have to get beyond what people say they like or don’t like. These are emotional responses, and it’s the cognitive ones you’re after. Alasdair Cumming January 23, 2016 Huh!? there are people who design metaphors for a living. Interesting article by one Daniel Piquer Pallas December 4, 2016 Metaphor designer is apparently a profesión. An important at that. Xinyi Tieu December 7, 2016 To design metaphors, it helps to have a metaphor for metaphor. I think of it as a room: the windows and doors frame a view toward the reality outside. Put the windows high, people see only the trees. Put them low, they see the grass. Put the window on the south side, they’ll see the sun. Elisabeth Oster February 15, 2016 Fantastic Article 😍 Discover more great stories — get Pocket .