“I think we are beginning to understand that the problems with the modern diet are not so much about one particular bad food, but about a global food system that has made it easy and cheap to consume excess calories and over-processed nutrient-poor food. Candy is really not the problem.”
The story of how Kit Kats, once a British chocolate export, became a booming business from Hokkaido to Tokyo — and changed expectations about what a candy bar could be.
No one knows our gummy tastes better than the 100-year-old company.
Why are we tempted by candy that pretends to be made of hazardous chemicals, that threatens to nuke our taste buds, or that dares us to be disgusted?
Early in its history, the candy company made a strategic move to find its most successful market.
Candy bars may seem quintessentially American, but they have origins in the World War I chocolate rations given to European soldiers.
Like any grown-up bartering exchange, the Halloween candy trade is a delicate and complex affair that is influenced by the power dynamics of the room.
“If I was in the kitchen making candy, usually my mom wasn’t in there screaming or throwing a butter dish at my dad.”
“Our delight at their downfall truly reveals how we as a consumer culture lie to ourselves about being consumers of culture.”