14 million people use Pocket to save, view, and curate interesting content.

Get Pocket


Growth Hacking

The best articles about growth hacking, saved and viewed by millions of people on Pocket.


Ryan Holiday on Growth Hacking

That’s interesting. The old way of marketing, which still exists in many forms, is to spend money talking about the product. But technology has changed things. Not only has it changed how traditional marketing is done, it’s enabled an entirely different type of marketing: growth hacking.

15 Community Growth Hacks from Polyvore’s CEO, Jess Lee

A lot of community professionals are turned off by the term “growth hacking,” but Polyvore CEO Jess Lee believes we’ve got it wrong. Growth hacking is not really about finding sneaky ways around problems or finding short-term solutions.

Meet the Growth Hacking Wizard behind Facebook, Twitter and Quora's Astonishing Success

7 years ago, when Facebook and Twitter were just getting started, the primary magic trick to high growth rates involved creating a product that connected people to people and people to content.

When Growth Hacking Goes Bad

Andreessen Horowitz-backed music lyrics and annotations Rap Genius was the latest to stray over to the darker side of so-called “growth hacking,” with its spammy SEO tactics disguised as an affiliate program. Called out, exposed and now punished by Google, the site’s traffic has tanked.

The 5 Phases of Growth Hacking

It’s a spectacular feat. Right in front of our eyes, a group of marketers helped build billions of dollars of brand equity on products like Facebook, Twitter, AirBnb, StumbleUpon, Zynga, Dropbox, Reddit and LinkedIn.

Why The Haters are Wrong About Growth Hacking

I’d strongly encourage you to read it. I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise.

To Succeed, Growth Hacking Has To Focus More On Product Development Than Marketing

Editor’s note: Justin Caldbeck is a partner at Lightspeed Venture Partners and invests primarily in the Internet and mobile sectors with a focus on social media, e-commerce and enterprise software. Follow him on Twitter @caldbeckj.

What is “Growth Hacking” really?

There is a lot of buzz around the new term "Growth Hacking", and many companies I know or have met recently are looking for a "Growth Hacker".

5 of the Most Famous Growth Hacks of All Time

Startups are a special breed of companies when it comes to marketing. If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships.

The Definitive Guide to Growth Hacking

Why did we write this guide? There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon.

Real Engines Of Growth Have Nothing To Do With Growth Hacking

Editor’s note: Dan Kaplan helps startups tell their stories. He’s done marketing for Twilio, Asana, and Salesforce and blogs about marketing, growth, and storytelling at Threadling. Imagine you’re a 17-year-old girl at a well-to-do high school in Los Angeles and you just discovered Snapchat.

Other topics on Pocket:

Like this set of items on Pocket? Share with friends.

Start saving content with Pocket today.

Get Pocket

Start saving content with Pocket today.

Get Pocket

Get Pocket’s top stories delivered right to your inbox.