Interesting approach to multi-class classification. This paper suggests a new method of improving multi-class classification accuracy. Mainly via, replacing the softmax function and having a triplet loss.
Traditional on-page SEO guidance is to target a primary phrase, its near-related terms, and its longtail variants by using them in the text and placing them in strategic locations on the page (i.e., title, headings, early in content, throughout content).
What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the amount of spending that stays in their
Search engine optimization is well suited to technical and analytical tools. Unfortunately, there’s an overload of choices, especially for browser extensions at the Chrome Web Store. In this post, I’ll review 11 of my favorite free Chrome extensions for SEO.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
To the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about some plumber jabbing away at their phone, while the other is about satisfying the algorithms of a company in Silicon Valley. But we know better.
When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario, depending on the type of SEO professional you are.
Three quarters after Yummly launched, its Chief Growth Officer Ethan Smith watched the food discovery platform log its 10 millionth visit in a month. However, like most enduring recipes, it didn’t become a crowd favorite by tossing together ingredients in a fit of inspiration.
You might have noticed that I have a pretty large website with over 2000 pages indexed in Google. Lots of content. Lots of pages. Lots of moving parts. As you can imagine, doing SEO for a huge site can sometimes cause a huge headache.
That’s because I love content marketing. In my case, that involves writing long form articles like the one you’re reading now. When I first got into the marketing industry about ten years ago, it was all about technical SEO and link building.
We’re no longer running the Yoast SEO WordPress plugin on this site. We’d kept our Yoast SEO installation version at v2.3.5 and held off on updating the plugin after v3.0 was released at the end of November 2015. The large amount of bug reports and complaints since v3.0 were a big concern.
If you own a local business or are managing the online marketing for one, you probably already realize that local SEO isn’t a walk in the park.
Is your site is in deep water in the search engines? Perhaps you got hit with a manual penalty. Perhaps competition is simply outperforming you in results and in sales. Maybe you’re the consultant or in-house SEO who has been assigned to a tough case….
Why Did I Write This Guide? To my readers, I wanted to give you the most extensive and detailed guide of advanced SEO techniques that exists today. This resource is piled to the top with tactile, immediately actionable things you can do to your website, to improve rankings, performance and traffic.
As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO).
At the time of the sale it had 47 blog posts, which comes out to approximately $2,128 per post – but of those 47 posts – I only wrote 35 of them. The rest were written by guest contributors, so in reality I actually made $2,857 per post (that I wrote).
Keyword research is quite possibly the most important part of SEO. You cannot begin to plan for a campaign unless you know which phrases you are targeting, and you cannot estimate costs and returns from SEO unless you first know who you’re competing against.
If you want to build your blog audience, you’re going to have to get smarter with your content. One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people.
Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere.
Everyone loves a good tip, but unfortunately, many of the SEO tips floating around have become outdated. And even if a tip is still current, it’s usually not very actionable. Each tip also has a custom tweet button attached to it so feel free to share your favorite tips with your followers.
Suppose you know nothing about SEO but have heard about this little gem called Yoast SEO. People told you that it is a very convenient tool to optimize your site and its pages for Google, Bing, and Yandex. It’s effortless. You want to use it.
Back in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner's Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we're here to share our draft of the first chapter.
The Content & SEO Analysis Tool in the Yoast SEO plugin measures many aspects of the text you’re writing.
My website’s too small for SEO. Itotally get this mentality. This is how I thought when I started out. If no one’s even showing up to your site, why should you spend time on SEO?
We see it all the time. Your business is picking up steam, you’ve got traffic and customers, but your website search engine optimization (SEO) stinks.
Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.
Sometimes, I feel like my whole life revolves around SEO. I post about it a ton. I talk with clients about it almost every day. I record videos about SEO. I do SEO almost every day.
When it comes to choosing a reputable company to manage your SEO, there's both a right way and a wrong way to go about the hiring process.
Today I’m going to show you a new strategy that boosted my organic traffic by 260.7%. This strategy also led to a flood of visitors from Twitter, Facebook and blogs.
SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred? A quick search for “SEO ranking factors” will give you all of these answers and myriad others.
The cost of SEO services varies depending on what is included. Most SEO projects in 2018 cost between $350-$2,000/month based on the scope of the project. A one-time project will range between $5,000-$30,000 and hourly rates for consultants fall between $80-$200/hour.
Search-engine optimization (SEO) has gone through a series of evolutions over the years. Older tactics, which focused on keyword-based optimization and black-hat practices, have become obsolete, and modern strategies, which focus on user experience, have come to replace them.
Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue).
Want to up your SEO game and be more successful in 2018? Good! You’ve come to the right place.
Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms and ranking factors on a frequent basis, how is a mortal content marketer supposed to keep up?
Editor’s note: Because search engine optimization continues to evolve and is essential in any successful content marketing plan, we’ve updated this post. Search engine optimization (SEO) should be a linchpin in any successful content marketing plan.
All is fair in love and SEO. Ranking for a profitable keyword phrase can quickly become a dog fight, and the SEO battle between two rivals can get heated and ugly in a hurry.
Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on each.
When it comes to marketing your local business online, search is a great place to start. Over the years, I’ve had the pleasure of working with a number of small to mid-size local businesses, helping them grow their reach and their revenue using SEO.
SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins. Before I get into all of the nuances and tips, I want to be clear. Google still highlights some poorly optimized images on the primary and image search results.
One of the most frustrating things about SEO is getting everything to work together like it should. If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly.
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game.
Website content audits for SEO purposes have had a negative stigma associated with them for quite some time. It’s true that they can be tedious and time consuming, but by now most content marketers know that they are absolutely necessary for driving website success.
Although there may not be a one-size-fits-all SEO strategy — due to the fact that ideal strategies will vary greatly between industries, company capabilities and business models — one thing remains true for everyone regardless of the size of the search team: ruthless prioritization of SEO effor
The Beginner's Guide to Search Engine Optimization (SEO) is an in-depth tutorial on how search engines work. This guide covers the fundamental strategies that make your websites search engine–friendly. Download your copy of the world's most-read guide on SEO!
This is the second post in an 8-part series on how to rank your business for local searches at Google. Google My Business (GMB) is a free product that allows business owners to verify and submit basic details about their business to Google.
Negative SEO is a controversial topic in the SEO space.
For a lot of people, search engine optimization is an afterthought. It’s strange, as even Google says that IF you have to hire an SEO strategy, you should do so early rather than late, like when you’re just planning to launch a new site.
Believe it or not, SEO is still an ultra-powerful tool in 2016. I posted recently that SEO isn’t dead—far from it. If Google is still taking it seriously after all these years, you should too.
Product page SEO is increasingly challenging to get right. You want your ecommerce website to delight consumers with great creative assets. But you also need to give Google enough semantically relevant content to get those all-important page 1 rankings.
So, you want to learn what all those techie-types are referring to when they talk about link building, anchor text, title tags, and on-site optimization? Welcome to the SEO club! Teaching yourself SEO can be a challenging process, but it’s not impossible.
It was just over a year ago that one of my sites lost nearly 80% of its organic web traffic due to Google’s now-infamous Penguin update. As much as I wanted to blame Google, sadly I was the one responsible for my misfortune.
Think you know SEO? It’s all about keywords, content, and optimization, right? Not quite.
When you first start a blog it’s easy to get overwhelmed by the whole thing. There’s just so much to think about – domain names, hosting, content strategies, logos, WordPress themes, SEO, networking, software, equipment, advertising… the list is endless!
Reaching the top of the search engines using internet marketing for your target keyword(s) takes a good amount of work and this is where SEO tools can help.
This is the most complete guide to ecommerce SEO on the web — period.
Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times. Marketing is difficult — digital marketing even more so.