Key to Health and Happiness. Driven by Ideology. Sell a Country.

Is Your Gut Microbiome the Key to Health and Happiness?

Research suggests the vast ecosystem of organisms that lives in our digestive systems might be as complex and influential as our genes in everything from mental health to athleticism and obesity. But is ‘poop doping’ really the way ahead?


The 3 Most Important Things I Know About Consumers I Learned From Bartending

It’s the same with any product. Unless you are selling electricity or heat or the absolute most basic of food and clothing to someone in dire straights, you are never, ever selling a product. And the need is never what it seems.


For Elites, Politics Is Driven by Ideology. For Voters, It's Not.

Committed liberals and conservatives don’t realize how weird they are.


Sex Allegations Against Roy Moore Send Republicans Reeling

Republicans in Washington seemed near panic Thursday in the light of a news report in which four women said Roy S. Moore, the Republican nominee for a United States Senate seat in Alabama and an evangelical Christian, had made sexual or romantic overtures to them when they were teenagers and he was in his 30s.


Psychology's Power Tools

Cognitive behavioural therapy has created interventions that truly help people to change. Here are the best of them.


How to Break Out of Our Long National Tax Nightmare

It can sometimes feel, in fact, as if “we have lost sight of the fact that the fundamental purpose of our tax system is to raise revenues to fund government.” That was the lament of President George W. Bush’s Advisory Panel on Federal Tax Reform in November 2005.


How to Sell a Country: The Booming Business of Nation Branding

These days, every place in the world wants to market its unique identity – and an industry has sprung up to help put them on the map.


Reacting to the Louis C.K. Revelations

Here’s one thing that I’m not concerned about right now: the question of what today’s revelations do to the artistic legacy of Louis C.K.


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