Focus on your target market. Who are your customers? Who will you target? Who makes the decisions? Determine how you can best reach potential customers. Evaluate your competition. Your marketing plan must set you apart from your competition, and you can't stand out unless you know your competition.
What if you could peer into some of the top minds responsible for creating content that is rocking their space? Those folks appear to have it all figured out.
Considering that the major portion of a buyer’s journey takes place without his or her knowledge, salespeople have to rise above a long list of challenges, regardless of their industry.
The customer journey is calling. When consumers search for products and services, engage with digital ads, or visit a business’s website on their smartphones, they often convert in the most convenient and natural way: by calling.
The pizza was delicious. It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. By all accounts, every goal had been met.
The robots are taking over. They’re going to be better than us, and then steal our jobs, and eventually turn on us and conquer the world. That’s the kind of hyperbolic language you’re probably hearing everywhere today. But some of it is true.
For some reason, startup advice has always been about tips for non-technical founders -- or how they could scoop one of us up. But what about us technical founders? Yeah, we're creative. But that creativity doesn't automatically translate to sales and marketing.
TrueVault’s mission is to protect personal data. Your personal data. Your family’s personal data. Everyone’s personal data. TrueVault is working to build a world where everyone’s personal data is less accessible to malicious actors and inspire companies to treat sensitive data with care.
Month after month there’s increasing data showing us that marketing people don’t plan or measure enough. Our own Smart Insights survey broadcast to 40,000 marketers saw 69% admitting that there is no digital marketing strategy in their current role.
Google Analytics offers incredible reporting features at absolutely no cost. All of the reporting options quickly become overwhelming.
Sales cycles, the time from acquiring a lead to closing an account, vary quite a bit by industry, product type, and price point. But universally speaking for startups, shorter sales cycles are better. Maintaining a short sales cycle is a competitive advantage for several important reasons.
Most of the so-called marketing “influencers” out there are celebrities. They’ve made it.
Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame.
This is a summary of ideas from the book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Normal text is my summary. Text in italic is my commentary. Remember: this is just a short summary and is not meant to replace the book. Nothing beats reading the real thing.
It was an odd choice for a SaaS company. But here’s why we’re glad we did it. We got a lot of positive reactions to the news (much of it extremely positive), and some negative (with a few comments being especially negative).
Instagram is a force of nature. What was merely a photo-sharing app initially has become one of the top social media platforms in less than seven years.
First it works, and then it doesn’t After months of iterating on different marketing strategies, you finally find something that works. However, the moment you start to scale it, the effectiveness of your marketing grinds to a halt. Sound familiar?
Anyone can create content online with a small budget, or even no budget at all - whether that content's any good is another issue.
Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won't work for you this year. What got you to this point won't get you to where you want to be, and your job as an entrepreneur is to keep up with this change.
Lifestyle business are truly something remarkable. They allow the founders to live life on their own terms, with much more freedom from societal constraints.
Our lives are filled with micro-moments: intent-rich moments when we turn to the nearest device to find a store, buy a product or look for answers to all kinds of wants and needs. In these moments, today's consumers decide what to do, where to go, and what to buy.
The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords.
Users on there ask some pretty interesting questions, and are very honest in their answers. They’re also mostly delusional.
Every business needs to have a written business plan. Whether it’s to provide direction or attract investors, a business plan is vital for the success for your organization. But, how do you write a business plan? However, getting started can be difficult to do.
This is a follow up article for the How do I Start a Blog and Make Money Online series that we have been publishing on this blog to help the newbie’s get started with a blog.
Influence is described as "the capacity to have an effect on the character, development, or behavior of someone or something.
These explanations make me cringe because, while they might be part of a plan, they grossly oversimplify the deeper and more complex concepts behind a truly effective marketing strategy.
The fundamental purpose of marketing is to turn people into customers. There are other purposes, but any other measure is the wrong measure. Do your marketing efforts turn into revenue (eventually)? If they don’t, stop. Be clear about what you’re doing and why.
Are you hesitating about incorporating emails into your online marketing strategy? Think that this method is past its prime? Well, think again. More than 70% of customers chose email over other online channels, including social media, mobile apps, direct mail, and text messaging.
He’s founded and sold two companies, and he’s a sought-after advisor for young companies looking to break through the noise. Day in and day out, he told me, he’d see founders that were more interested in playing startup than actually being one.
It takes a lot of work to get your new products in front of your target audience, and even more to get them to try or buy them. Whether you’re working on a small feature update or an entirely new product line, multiple teams are usually involved in the product launch.
Have you ever wondered what products or apps you’re missing out on? It’s easy to find the most popular ones in a particular category—but what about the hidden gems? One of Product Hunt’s community members David Spinks has the same question.
The internet has drastically changed how consumers behave and how businesses market their products and services.
How to Use LinkedIn: Customize your public profile URL. Add a LinkedIn background photo to your personal profile. Add a ProFinder Badge to your profile. Take advantage of the blog/website links on your LinkedIn profile. Search engine optimize your LinkedIn profile.
When Arielle Jackson started her career at Google, one of her mentors taught her to embrace the fact that marketing is a highly tactical function. To this day, she loves sweating the small stuff — mostly because it all adds up to be big stuff.
This post is by Justin Butlion of Yotpo. In this post he describes how Yotpo was able to sign up over 4,000 customers in one month. Justin discusses his key methodology for acquiring customers (which are e-commerce businesses) as well as some thoughtful tips on how to view B2B customers.
Reader demand for businesses to provide excellent content continues to rise. Seventy five percent of content marketers are increasing their content marketing investment to meet this demand, according to Curata’s 2016 content marketing industry survey.
In the past year, Instagram has become a real force to be reckoned with in the marketing world. Since January, it has gained 100 million monthly active users, with the total currently sitting at a hefty 400 million monthly and 75 million daily users.
You’ve probably noticed over the years that I’m not a big fan of talking about my own finances. I have close friends and family who read this blog and as they don’t share their current wealth with me (I don’t really want to know), I would rather not share mine with them.
The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like.
Why Does Marketing Automation Fall Short? When there’s no top-of-the-funnel foundation put in place to support middle of the funnel marketing automation. Many marketers invest in marketing automation before they have fertile ground for advanced lead nurturing campaigns to blossom.
Marketers are struggling with channel- and product-first mindsets that don't allow them to put customers at the heart of their strategy. But some marketers are beginning to break through. Focusing on Customer Lifetime Value (CLV) is the first step.
We’ve all read those same old Twitter marketing techniques: use hashtags, speak with your followers, listen more than you talk, and a host of others that are all too obvious after using the service for more than a few days.
They say that every great business addresses a real customer need. If you’ve ever found expressing your customer need slippery, this is for you. As Steve Jobs said: you have to start with the customer experience and work backwards to the technology.
I had breakfast with two of my ex-students from Singapore who were building a really interesting startup. They were deep into Customer Discovery and presented a ton of customer data on the validity of their initial hypothesis: target customers, pricing, stickiness, etc.
Crafting a effective social media strategies to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies, coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us.
File "less pointless emails" under "things every employee wishes for." Take that, and add "no more waiting around for a response" (and the accompanying internal debate on how long to hold off before following up) and you have a more streamlined and productive work communications system.
Flickr/Garry Knight Podcasting is a great way to learn and be inspired. It's a new use of technology that hearkens back to the original social medium, storytelling.
Editor’s note: Justin Caldbeck is a partner at Lightspeed Venture Partners and invests primarily in the Internet and mobile sectors with a focus on social media, e-commerce and enterprise software. Follow him on Twitter @caldbeckj.
What’s a “viral loop?” A term I’ve heard tossed around frequently in real life, but not in the blogosphere is the term “viral loop.
I used to post cat photos. Then a marketing agency made me a star. And yet lately I’ve felt unrealized—incomplete, almost. Everywhere I look on social media, I’m surrounded by extremely attractive, superbly groomed men and women who eat meals that are not only healthy but impeccably plated.
Your marketing strategies are your team’s manifesto. Your north star. Your playbook. OK, you get the idea.
As a marketer, it’s your responsibility to send the right people to your sales team and “lego” of the bad ones. You must learn as much as possible about your audience, so you can connect to people’s needs on a more personal level and share your solution.
Last month, Walmart gathered some of America’s biggest household brands near its Arkansas headquarters for a tough talk. For years, Walmart had dominated the retail landscape on the back of its “Everyday Low Price” guarantee. But now, Walmart was too often getting beaten on price.
The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. Personally, I think that’s where the biggest challenge lies, because an influencer is like a changeling.
Today, consumers believe they should receive marketing messages that are tailored to their unique needs. So, once you have a comprehensive view of your customers, the next step is to reach them in the right moment with the right message. And reaching your audience just got much, much easier.
Founder's Journey is a weekly podcast where we take each article we write and record an audio version with commentary. A rating on iTunes goes a long way. Subscribe via iTunes or RSS. Where to publish something has become a difficult decision for a lot of businesses.
1. Acquisition. How are you anticipating acquiring traffic for your website / YT video / whatever else you are creating? Did you cover all three components of successful acquisition: Earned, Owned, Paid media? How would you prioritize each? Where are you spending most of your efforts? 2. Behavior.
A terrific SaaS VP of Marketing once told me, “If the sales team is focused on hitting this quarter’s revenue target, then the marketing team ought to be focused on next quarter and the following quarter.
One third of marketers believe personalization will be the most important trend in the future. That’s ‘cause 86% of consumers say it informs their purchases.
Does anyone care about your new product? A question every entrepreneur asks is, if I build it will they come?
A new report released by eConsultancy, in collaboration with Oracle Marketing Cloud, has revealed precisely which channels marketers feel deliver the biggest impacts on their return on investment, and how they bring those priorities to light within their respective teams and companies.
Evernote is rapidly becoming a staple part of our modern workflows. From 2009 to 2010, Evernote jumped from 2 million users to 6 million. Impressive, right?
A confession: I’ve left millions of dollars on the table by not developing a course about how to build your own online product and sell it on the Internet. My courses have sold well over $100,000 in one hour, and I get asked about how I did it over and over. It would be relatively easy to teach.
Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful.
Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. He’ll be speaking at the upcoming Habit Summit in April.
The day my app (AutoCAD WS) crossed one million downloads on the App Store, the first question that crossed my mind was how did I ever end up doing marketing? I was a techy product manager and never imagined myself in marketing, until my app was in a life or death situation.
We’re pulling back the curtain on three years of intensive learning and doing. Last Thursday, I shared the story of how our startup almost died.
Anyone who’s worked in digital marketing knows that conversions are the lifeblood of any online marketing campaign. You run a marketing campaign to get people to do something—sign up for your services, buy your product, fill out a lead gen form, give you their email, etc.
Bill Macaitis, the former CMO of Zendesk, articulates how a SaaS marketing team should operate better than anybody else I’ve met. At a recent Point9 conference, Bill outlined the 9 marketing disciplines of great SaaS companies and how they fit together to create a marketing powerhouse.