You're reading Entrepreneur India, an international franchise of Entrepreneur Media. A lot of discourse gets thrown around the word ‘brand’ and the need to improve it.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media. A lot of discourse gets thrown around the word ‘brand’ and the need to improve it.
Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming.
Everyone loves a tale of a bootstrapped startup founder’s journey to an eight-figure exit. The team at Toronto-based Cluep have a good one.
It is hard, if not impossible, for a marketer to finish their first cup of coffee in the morning before they either send out an email campaign or work on a content piece.
When I asked Andrew Chen about “startup growth,” I immediately realized my mistake. “I think of startup growth in two distinct stages that require very different strategies: Zero-to-one.
Facebook groups provide an excellent source of knowledge and practical advice for marketing professionals. But how many times have you joined a marketing‐related group, only to have your news feed spammed with posts like this? - Probably more times than you can remember, right?
Have you ever wondered how Olympic runners become the best in the world? It requires a lot more than simply going out and doing a few laps on the track every day. The world’s best sprinters use a varied workout routine that also includes weight training and a highly controlled diet.
Pinterest is opening its content marketing API to third-party influencer marketing platforms in an effort to help businesses more easily identify and connect with influencers.
In 2013, I wrote “How To Be Man” for Business Insider, which went relatively viral, with over 3.5 million views. I followed it with a popular Holiday Gift Guide — a cynical, better-curated take on the famous Neiman Marcus fantasy gift guide. In the process, I made $0.
Adobe is in late stage talks to acquire Marketo and a deal could be announced in the next several days, according to a source familiar with the company. Marketo, privately held marketing automation company, could sell for more than $5 billion, the source said.
Month after month there’s increasing data showing us that marketing people don’t plan or measure enough. Our own Smart Insights survey broadcast to 40,000 marketers saw 69% admitting that there is no digital marketing strategy in their current role.
Google Analytics offers incredible reporting features at absolutely no cost. All of the reporting options quickly become overwhelming.
Sales cycles, the time from acquiring a lead to closing an account, vary quite a bit by industry, product type, and price point. But universally speaking for startups, shorter sales cycles are better. Maintaining a short sales cycle is a competitive advantage for several important reasons.
Most of the so-called marketing “influencers” out there are celebrities. They’ve made it.
Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame.
This is a summary of ideas from the book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Normal text is my summary. Text in italic is my commentary. Remember: this is just a short summary and is not meant to replace the book. Nothing beats reading the real thing.
Instagram is a force of nature. What was merely a photo-sharing app initially has become one of the top social media platforms in less than seven years.
It was an odd choice for a SaaS company. But here’s why we’re glad we did it. We got a lot of positive reactions to the news (much of it extremely positive), and some negative (with a few comments being especially negative).
Anyone can create content online with a small budget, or even no budget at all - whether that content's any good is another issue.
First it works, and then it doesn’t After months of iterating on different marketing strategies, you finally find something that works. However, the moment you start to scale it, the effectiveness of your marketing grinds to a halt. Sound familiar?
Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won't work for you this year. What got you to this point won't get you to where you want to be, and your job as an entrepreneur is to keep up with this change.
Lifestyle business are truly something remarkable. They allow the founders to live life on their own terms, with much more freedom from societal constraints.
Our lives are filled with micro-moments: intent-rich moments when we turn to the nearest device to find a store, buy a product or look for answers to all kinds of wants and needs. In these moments, today's consumers decide what to do, where to go, and what to buy.
The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords.
Users on there ask some pretty interesting questions, and are very honest in their answers. They’re also mostly delusional.
Every business needs to have a written business plan. Whether it’s to provide direction or attract investors, a business plan is vital for the success for your organization. But, how do you write a business plan? However, getting started can be difficult to do.
Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new customer journey. If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
This is a follow up article for the How do I Start a Blog and Make Money Online series that we have been publishing on this blog to help the newbie’s get started with a blog.
These explanations make me cringe because, while they might be part of a plan, they grossly oversimplify the deeper and more complex concepts behind a truly effective marketing strategy.
Are you hesitating about incorporating emails into your online marketing strategy? Think that this method is past its prime? Well, think again. More than 70% of customers chose email over other online channels, including social media, mobile apps, direct mail, and text messaging.
Influence is described as "the capacity to have an effect on the character, development, or behavior of someone or something.
He’s founded and sold two companies, and he’s a sought-after advisor for young companies looking to break through the noise. Day in and day out, he told me, he’d see founders that were more interested in playing startup than actually being one.
The fundamental purpose of marketing is to turn people into customers. There are other purposes, but any other measure is the wrong measure. Do your marketing efforts turn into revenue (eventually)? If they don’t, stop. Be clear about what you’re doing and why.
It takes a lot of work to get your new products in front of your target audience, and even more to get them to try or buy them. Whether you’re working on a small feature update or an entirely new product line, multiple teams are usually involved in the product launch.
Have you ever wondered what products or apps you’re missing out on? It’s easy to find the most popular ones in a particular category—but what about the hidden gems? One of Product Hunt’s community members David Spinks has the same question.
Marketers are struggling with channel- and product-first mindsets that don't allow them to put customers at the heart of their strategy. But some marketers are beginning to break through. Focusing on Customer Lifetime Value (CLV) is the first step.
The internet has drastically changed how consumers behave and how businesses market their products and services.
When Arielle Jackson started her career at Google, one of her mentors taught her to embrace the fact that marketing is a highly tactical function. To this day, she loves sweating the small stuff — mostly because it all adds up to be big stuff.
How to Use LinkedIn: Customize your public profile URL. Add a LinkedIn background photo to your personal profile. Add a ProFinder Badge to your profile. Take advantage of the blog/website links on your LinkedIn profile. Search engine optimize your LinkedIn profile.
This post is by Justin Butlion of Yotpo. In this post he describes how Yotpo was able to sign up over 4,000 customers in one month. Justin discusses his key methodology for acquiring customers (which are e-commerce businesses) as well as some thoughtful tips on how to view B2B customers.
In the past year, Instagram has become a real force to be reckoned with in the marketing world. Since January, it has gained 100 million monthly active users, with the total currently sitting at a hefty 400 million monthly and 75 million daily users.
Reader demand for businesses to provide excellent content continues to rise. Seventy five percent of content marketers are increasing their content marketing investment to meet this demand, according to Curata’s 2016 content marketing industry survey.
The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like.
You’ve probably noticed over the years that I’m not a big fan of talking about my own finances. I have close friends and family who read this blog and as they don’t share their current wealth with me (I don’t really want to know), I would rather not share mine with them.
Why Does Marketing Automation Fall Short? When there’s no top-of-the-funnel foundation put in place to support middle of the funnel marketing automation. Many marketers invest in marketing automation before they have fertile ground for advanced lead nurturing campaigns to blossom.
They say that every great business addresses a real customer need. If you’ve ever found expressing your customer need slippery, this is for you. As Steve Jobs said: you have to start with the customer experience and work backwards to the technology.
We’ve all read those same old Twitter marketing techniques: use hashtags, speak with your followers, listen more than you talk, and a host of others that are all too obvious after using the service for more than a few days.
I had breakfast with two of my ex-students from Singapore who were building a really interesting startup. They were deep into Customer Discovery and presented a ton of customer data on the validity of their initial hypothesis: target customers, pricing, stickiness, etc.
Crafting a effective social media strategies to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies, coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us.
File "less pointless emails" under "things every employee wishes for." Take that, and add "no more waiting around for a response" (and the accompanying internal debate on how long to hold off before following up) and you have a more streamlined and productive work communications system.
Flickr/Garry KnightPodcasting is a great way to learn and be inspired. It's a new use of technology that hearkens back to the original social medium, storytelling.
What’s a “viral loop?” A term I’ve heard tossed around frequently in real life, but not in the blogosphere is the term “viral loop.
Editor’s note: Justin Caldbeck is a partner at Lightspeed Venture Partners and invests primarily in the Internet and mobile sectors with a focus on social media, e-commerce and enterprise software. Follow him on Twitter @caldbeckj.
I used to post cat photos. Then a marketing agency made me a star. And yet lately I’ve felt unrealized—incomplete, almost. Everywhere I look on social media, I’m surrounded by extremely attractive, superbly groomed men and women who eat meals that are not only healthy but impeccably plated.
Your marketing strategies are your team’s manifesto. Your north star. Your playbook. OK, you get the idea.
As a marketer, it’s your responsibility to send the right people to your sales team and “lego” of the bad ones. You must learn as much as possible about your audience, so you can connect to people’s needs on a more personal level and share your solution.
Today, consumers believe they should receive marketing messages that are tailored to their unique needs. So, once you have a comprehensive view of your customers, the next step is to reach them in the right moment with the right message. And reaching your audience just got much, much easier.
Last month, Walmart gathered some of America’s biggest household brands near its Arkansas headquarters for a tough talk. For years, Walmart had dominated the retail landscape on the back of its “Everyday Low Price” guarantee. But now, Walmart was too often getting beaten on price.
The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. Personally, I think that’s where the biggest challenge lies, because an influencer is like a changeling.
Founder's Journey is a weekly podcast where we take each article we write and record an audio version with commentary. A rating on iTunes goes a long way. Subscribe via iTunes or RSS. Where to publish something has become a difficult decision for a lot of businesses.
Does anyone care about your new product? A question every entrepreneur asks is, if I build it will they come?
1. Acquisition. How are you anticipating acquiring traffic for your website / YT video / whatever else you are creating? Did you cover all three components of successful acquisition: Earned, Owned, Paid media? How would you prioritize each? Where are you spending most of your efforts? 2. Behavior.
A terrific SaaS VP of Marketing once told me, “If the sales team is focused on hitting this quarter’s revenue target, then the marketing team ought to be focused on next quarter and the following quarter.
As a small business, there are many opportunities for growth with a smart marketing strategy. But you’ve probably noticed a problem. Most of the marketing tactics out there are expensive!
One third of marketers believe personalization will be the most important trend in the future. That’s ‘cause 86% of consumers say it informs their purchases.
The role of the marketing team within SaaS has stretched from simply engendering awareness and creating interest, to guiding customers much deeper into the funnel. Steve Patrizi created the schematic above that illustrates the idea beautifully.
A new report released by eConsultancy, in collaboration with Oracle Marketing Cloud, has revealed precisely which channels marketers feel deliver the biggest impacts on their return on investment, and how they bring those priorities to light within their respective teams and companies.
Evernote is rapidly becoming a staple part of our modern workflows. From 2009 to 2010, Evernote jumped from 2 million users to 6 million. Impressive, right?
Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. He’ll be speaking at the upcoming Habit Summit in April.
Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful.
A confession: I’ve left millions of dollars on the table by not developing a course about how to build your own online product and sell it on the Internet. My courses have sold well over $100,000 in one hour, and I get asked about how I did it over and over. It would be relatively easy to teach.
I don't know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills. That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do.
Anyone who’s worked in digital marketing knows that conversions are the lifeblood of any online marketing campaign. You run a marketing campaign to get people to do something—sign up for your services, buy your product, fill out a lead gen form, give you their email, etc.
The day my app (AutoCAD WS) crossed one million downloads on the App Store, the first question that crossed my mind was how did I ever end up doing marketing? I was a techy product manager and never imagined myself in marketing, until my app was in a life or death situation.