Must Read on Pocket

This is one of the most-saved, read, and shared stories on Pocket.

Recommendations from Pocket Users

Michelle Tandler

Shared December 14, 2016

Recommended by a friend - super interesting!

Omkar Kamalapur

Shared March 16, 2017

Top top article. Definitely worth your time.

Dave Teare

Shared January 24, 2017

Your Promised Land is also crucial for helping prospects pitch your solution to colleagues after your sales meeting ends

Thomas Knoll

Shared December 28, 2016

I don’t believe in one-size-fits-all pitch structure. Whatever works best is best. That said, this was a great story.

Tom Söderlund

Shared March 15, 2017

“This,” I said, “is the greatest sales deck I have ever seen.”

April Welch

Shared May 12, 2017

Excellent break down of steps

Sristi Khanna

Shared December 25, 2016

Sristi Khanna

Shared December 25, 2016

Deirdre Remida Conde

Shared October 11, 2017

Not the prettiest pitch deck I've seen BUT admittedly really different from most. Learned two things: if you tell your prospect that they have a problem, they get defensive; and you gotta remind them that you are only the Gandalf to their Frodo (meaning: they still have to do the legwork!)

Daniel Alm

Shared September 25, 2016

A great way to create a sales narrative, be it in a pitch deck or on your marketing website. And thanks to the step-by-step process, it is really easy to follow and applicable to nearly every business.

Bruno Padinha

Shared December 25, 2016

The title is an overstatement, but the ideas are spot on.

Ketan Murali

Shared October 12, 2016

Amazing read! Couldn't agree more with each point

Yegwa Ukpo

Shared January 19, 2017

what attracts human attention is change. …if the temperature around you changes, if the phone rings — that gets your attention. The way in which a story begins is a starting event that creates a moment of change.

hieu truong

Shared April 18, 2017

…what attracts human attention is change. …if the temperature around you changes, if the phone rings — that gets your attention. The way in which a story begins is a starting event that creates a moment of change.

Sandhya Chandramohan

Shared January 19, 2017

It is my firm belief that the most important thing when you are writing/talking to impress is to have connectivity between your thoughts. Slow & intuitive

Erdogan Cesmeli

Shared January 21, 2017

Not just for sales, any time to build a consensus, one needs to follow this 5 step...

Randolf Jorberg

Shared October 11, 2016

Good strategy - not only when selling

Paul Young

Shared June 25, 2017

Stunningly good.

Rishabh Bhargava

Shared January 26, 2017

Fascinating insights into what it takes to make an effective sales pitch!

Marta Datkiewicz

Shared January 16, 2017

Good tips on making your deck work.

Parvathy V Nair

Shared March 19, 2017


Yuk Yu, Alison LEE

Shared September 24, 2016

to learn when starting a business and inviting investors

Godiva Golding

Shared February 16, 2017

If you ever need a presentation, a format like this doesn't hurt and Zuora has made it available to all curious cats on their website.

RV Siochi

Shared January 20, 2017

la la land

align around the narrative about change, Promised Land, and Magic Gifts.

Hazary Nic

Shared January 30, 2017

How to make presentations

Dave Sonders

Shared February 1, 2017

Don’t kick off a sales presentation by talking about your product, your headquarters locations, your investors, your clients, or anything about yourself. Instead, name the undeniable shift in the world that creates both (a) big stakes and (b) huge urgency for your prospect.

Jonathan Yagel

Shared July 28, 2017

It's always about the story.

Nicolas Rivard

Shared January 25, 2017

1. Name a big, relevant change in the world
2. Show there'll be winners and losers
3. Tease the "promised land"
4. Introduce features as "magic gifts" for overcoming obstacles to the "promised land"
5. Present evidence that you can make the story come true

Amanda Mabee

Shared February 9, 2017

"The 5 Elements of a Brilliant Sales Narrative"

Lara Gilman

Shared March 7, 2017

We are reworking our story after reading this.

Clement Cazalot

Shared April 23, 2017

A good perspective on b2b sales decks


Shared January 19, 2017

toch keer goed doorgaan ih weekend

Avery Robinson

Shared January 23, 2017

Common sense of sales put forward compellingly and simply. Less about product than salesmanship and showing your value to others

Rafael Apocalypse

Shared March 3, 2017

Awesome article about how to come up with a great sales deck -- to be tested!

Sonit Agrawal

Shared April 22, 2017

Might help the marketing interns during their final presentations

Jason Erickson

Shared January 10, 2017

Good pointers on crafting a presentation.

Andrew McGallan

Shared January 26, 2017

I have used this a few times, thinks it a very simple but powerful approach

Malissa Bennett

Shared March 24, 2017

Exactly right.

Jed Hartman

Shared April 19, 2017

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Jed Hartman

Shared April 19, 2017

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Jed Hartman

Shared April 19, 2017

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Goolshun Belut

Shared April 26, 2017


need help to Liao

Shared August 31, 2017

成飞集成gcgc GV

Alexander Mitev

Shared September 28, 2017

Добра статия!

Jacqueline Dozier

Shared December 8, 2017

Reminds me a lot of the vision and mission setting we did at Schibsted. Nice slides and mics flow.

Lexane Sirac

Shared December 10, 2017

I can only recommend this for every project. not just sales for companies, but charity and project presentations, getting traction for a political or social initiative, etc.

Ian Maxwell

Shared January 3, 2018

Reminded me “Start With Why”(Simon Sinek)

Philipp Steinberger

Shared January 19, 2017

Great read!

Jacob Sørensen

Shared January 25, 2017

Dennis G

Shared January 25, 2017

Spinning a compelling story for any presentation should be everyone's goal. This technique presented here also sounds great!

Kunal Shah

Shared September 20, 2016

Great read on how to create an interesting deck!

Louis-Félix G. Provencher

Shared March 9, 2017

Best sales read in a while!! Clear concepts supported with just the right examples and traps to avoid along the way

Paul Banas

Shared August 28, 2017

Sales or non-sales. Doesn't matter. Still applies

Anurag Malakar

Shared August 31, 2017

Interesting, and quite engaging. Makes a scientific analysis of a profession that's more akin to being called a well polished art.

Michal Drda

Shared October 12, 2017

For my salesmen friends :-)

Odyssee N.

Shared November 13, 2017

Make those deals!

Bala Kiran

Shared January 21, 2017

I agree to the structure

Beneatha Quah

Shared May 16, 2017

Would be great use when I start my fundraising job! :-)

Brandon Truong-Phan

Shared September 26, 2016

This sales deck is brilliant.

David Rider

Shared December 18, 2016

Great insights

Jamie Cook

Shared December 23, 2016

Great sales deck!

Nicia Rodwell

Shared December 29, 2016

Must read

Benjamin Titsworth

Shared January 3, 2017

Great read for figuring out how to help a company tell a story and sell their product.

Darnell Holmes

Shared January 8, 2017


Darnell Holmes

Shared January 8, 2017

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Darko Mijatovic

Shared January 9, 2017


William He

Shared January 15, 2017

Neat story

Kevin Sasser

Shared January 23, 2017

Love this

Hari Calvin

Shared January 26, 2017

Really very great

Mikah Raheem

Shared January 27, 2017


Mikah Raheem

Shared January 27, 2017



Shared February 1, 2017

Glad I clicked on this.

David Froemke

Shared February 5, 2017

Lots of good points in here.

Marcelo Ruiz

Shared April 4, 2017

Excelente ayuda para preparar una presentación de ventas

Eric Conwell

Shared April 29, 2017

This is one of the best articles I've read on great persuasive messaging and presentation creation!

Ejike Mmonu

Shared April 29, 2017


Travis Smith

Shared June 10, 2017


Kabir Ademoh

Shared July 2, 2017



Shared July 27, 2017

The The oil iridium

Lerau Lorraine

Shared August 30, 2017

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Muhammad Osama

Shared November 15, 2017


Aya Uryu

Shared November 30, 2017


Åsmund Fannemel

Shared December 1, 2017

name the undeniable shift in the world that creates both (a) big stakes and (b) huge urgency for your prospect.

abdulrahman mordi

Shared March 4, 2018

I like the soit you unique

Erich Anopol

Shared March 18, 2018

All prospects suffer from what economists call “loss aversion.” That is, they tend to avoid a possible loss by sticking to the status quo, rather than risk a possible gain by opting for change.

Kasper Lyskjær

Shared April 1, 2018

Relevant i forhold til gennemlæsning af Pitches fremover.

Erika Woolf

Shared April 16, 2018

Have you thought about how your sales deck serves you lately?

James Johnsen

Shared May 22, 2018

Simple but helpful food for thought.

szerong tham

Shared July 10, 2018



Shared September 22, 2016

…what attracts human attention is change. …if the temperature around you changes, if the phone rings — that gets your attention. The way in which a story begins is a starting event that creates a moment of change.

Victor Tavares

Shared December 26, 2016

Look into the Challenger Sales book. very similar concepts.

JT Kim

Shared January 3, 2017


A few months ago, my friend Tim took a new sales job at a Series C tech company that had raised over $60 million from A-list investors. He’s one of the best salespeople I know, but soon after starting, he emailed me to say he was struggling.

David Cairns of Finavon

Shared January 19, 2017

Interesting read. NB need to get whole sales team on board tho!

Erik Lui

Shared January 20, 2017

To the point!

rohan edlabadkar

Shared January 20, 2017

very useful for marketing folks !!!