Every few months, I rediscover and redevour Y-Combinator founder Paul Graham’s fantastic 2006 article, How to Do What You Love. It’s brilliant in its entirety, but the part I find of especial importance and urgency is his meditation on social validation and the false merit metric of “prestige”:
What you should not do, I think, is worry about the opinion of anyone beyond your friends. You shouldn’t worry about prestige. Prestige is the opinion of the rest of the world.
Prestige is like a powerful magnet that warps even your beliefs about what you enjoy. It causes you to work not on what you like, but what you’d like to like.
Prestige is just fossilized inspiration. If you do anything well enough, you’ll make it prestigious. Plenty of things we now consider prestigious were anything but at first. Jazz comes to mind—though almost any established art form would do. So just do what you like, and let prestige take care of itself.
Prestige is especially dangerous to the ambitious. If you want to make ambitious people waste their time on errands, the way to do it is to bait the hook with prestige. That’s the recipe for getting people to give talks, write forewords, serve on committees, be department heads, and so on. It might be a good rule simply to avoid any prestigious task. If it didn’t suck, they wouldn’t have had to make it prestigious.
More of Graham’s wisdom on how to find meaning and make wealth can be found in Hackers & Painters: Big Ideas from the Computer Age.“literary self-help genre”, is a keen observer of the paradoxes and delusions of our cultural conceits.
In The Pleasures and Sorrows of Work, he takes his singular lens of wit and wisdom to the modern workplace and the ideological fallacies of “success.”
His terrific 2009 TED talk offers a taste:
Hugh MacLeod is as well-known for his irreverent doodles as he is for his opinionated musings on creativity, culture, and the meaning of life. In Ignore Everybody: and 39 Other Keys to Creativity, he gathers his most astute advice on the creative life. Particularly resonant with my own beliefs about the importance of choices is this insight about setting boundaries:
One of the interesting things about success is that we think we know what it means. A lot of the time our ideas about what it would mean to live successfully are not our own. They’re sucked in from other people. And we also suck in messages from everything from the television to advertising to marketing, etcetera. These are hugely powerful forces that define what we want and how we view ourselves. What I want to argue for is not that we should give up on our ideas of success, but that we should make sure that they are our own. We should focus in on our ideas and make sure that we own them, that we’re truly the authors of our own ambitions. Because it’s bad enough not getting what you want, but it’s even worse to have an idea of what it is you want and find out at the end of the journey that it isn’t, in fact, what you wanted all along.
16. The most important thing a creative person can learn professionally is where to draw the red line that separates what you are willing to do, and what you are not.
Art suffers the moment other people start paying for it. The more you need the money, the more people will tell you what to do. The less control you will have. The more bullshit you will have to swallow. The less joy it will bring. Know this and plan accordingly.
Later, MacLeod echoes Graham’s point about prestige above:
5 timeless books on fear and the creative process, a number of readers rightfully suggested an addition: Lewis Hyde’s 1979 classic, The Gift: Creativity and the Artist in the Modern World, of which David Foster Wallace famously said, “No one who is invested in any kind of art can read The Gift and remain unchanged.”
28. The best way to get approval is not to need it.
This is equally true in art and business. And love. And sex. And just about everything else worth having.”
In this excerpt, originally featured here in January, Hyde articulates the essential difference between work and creative labor, understanding which takes us a little closer to the holy grail of vocational fulfillment:
Work is what we do by the hour. It begins and, if possible, we do it for money. Welding car bodies on an assembly line is work; washing dishes, computing taxes, walking the rounds in a psychiatric ward, picking asparagus — these are work. Labor, on the other hand, sets its own pace. We may get paid for it, but it’s harder to quantify… Writing a poem, raising a child, developing a new calculus, resolving a neurosis, invention in all forms — these are labors.
Work is an intended activity that is accomplished through the will. A labor can be intended but only to the extent of doing the groundwork, or of not doing things that would clearly prevent the labor. Beyond that, labor has its own schedule.
There is no technology, no time-saving device that can alter the rhythms of creative labor. When the worth of labor is expressed in terms of exchange value, therefore, creativity is automatically devalued every time there is an advance in the technology of work.
Psychologist Mihaly Csikszentmihalyi has a term for the quality that sets labor apart from work: flow — a kind of intense focus and crisp sense of clarity where you forget yourself, lose track of time, and feel like you’re part of something larger. If you’ve ever pulled an all-nighter for a pet project, or even spent 20 consecutive hours composing a love letter, you’ve experienced flow and you know creative labor.
In his now-legendary 2005 Stanford commencement address, an absolute treasure in its entirety, Steve Jobs makes an eloquent case for not settling in the quest for finding your calling — a case that rests largely on his insistence upon the power of intuition:
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.
Robert Krulwich, co-producer of WNYC’s fantastic Radiolab, author of the ever-illuminating Krulwich Wonders and winner of a Peabody Award for broadcast excellence, is one of the finest journalists working today. In another great commencement address, he articulates the infinitely important social aspect of loving what you do — a kind of social connectedness far more meaningful and genuine than those notions of prestige and peer validation.
You will build a body of work, but you will also build a body of affection, with the people you’ve helped who’ve helped you back. This is the era of Friends in Low Places. The ones you meet now, who will notice you, challenge you, work with you, and watch your back. Maybe they will be your strength.
If you can… fall in love, with the work, with people you work with, with your dreams and their dreams. Whatever it was that got you to this school, don’t let it go. Whatever kept you here, don’t let that go. Believe in your friends. Believe that what you and your friends have to say… that the way you’re saying it — is something new in the world.
You might recall The Holstee Manifesto as one of our 5 favorite manifestos for the creative life, an eloquent and beautifully written love letter to the life of purpose. (So beloved is the manifesto around here that it has earned itself a permanent spot in the sidebar, a daily reminder to both myself and you, dear reader, of what matters most.)
This is your life. Do what you love, and do it often. If you don’t like something, change it. If you don’t like your job, quit. If you don’t have enough time, stop watching TV. If you are looking for the love of your life, stop; they will be waiting for you when you start doing things you love.
The Holstee Manifesto is now available as a beautiful letterpress print, a 5×7 greeting card printed on handmade paper derived from 50% elephant poo and 50% recycled paper, and even a baby bib — because it’s never too early to instill the values of living from passion.