Beta
Must Read on Pocket

This is one of the most-saved, read, and shared stories on Pocket.

Recommendations from Pocket Users

Elizabeth Weil

Shared December 28, 2016

if you want to understand how animals live, you don’t go to the zoo, you go to the jungle

Taylor McKnight

Shared January 20, 2017

sugar is banned on the Lego campus, except in coffee

Sonali Dhulap

Shared December 29, 2016

Simply awesome experience reading this. And if you love #Lego just as much, you'll agree.
#longreads #business

Anirudh Murali

Shared March 21, 2017

Brilliant!

Michael Rowe

Shared February 5, 2017

I have a deep nostalgia for my time with Lego. Can't wait for my girls to be old enough (and have the fine motor control) to take out my big box of bricks.

Abhilash Pattnaik

Shared December 31, 2016

Quite an intriguing read.

Carlos Escotet

Shared July 6, 2017

Claro ejemplo de que la experimentación puede procedimentarse y sacar de ella mucho aprendizaje a través del error.

Sandeep Chowdary

Shared December 22, 2016

Lego.

Sara Schonhardt

Shared December 29, 2016

Danish toy giant Lego learns to adapt to the future of play.

Suhit Anantula

Shared February 18, 2017

Knudstorp began turning the company around by making several key moves: improving processes, cutting costs, and managing cash flow. Then came stabilization. "But after that, we knew there’d be a third phase of organic growth," he says. That required figuring out what a modern Lego should even be, which Knudstorp accomplished in part by investing in a kind of research the company had never done before—deep ethnographic studies of how kids around the world really play. Today, Lego may know as much about that subject as any organization on earth. The Future Lab (along with a similar group that preceded it) has been responsible for that work. "There’s the famous quote that if you want to understand how animals live, you don’t go to the zoo, you go to the jungle," Knudstorp says. "The Future Lab has really pioneered that within Lego, and it hasn’t been a theoretical exercise. It’s been a real design-thinking approach to innovation, which we’ve learned an awful lot from.

Mr. Thoro

Shared February 26, 2017

Future Lab, which lives inside of a metaphorical walled ­garden—where mistakes can be made relatively cheaply and lots can be learned. "It’s led us to some extremely interesting concepts, even though 90% or more have never launched," says Knudstorp. "But when you do such an exploration you become a lot more clever about everything from different business models to ways of developing a meaningful play experience. And you become wiser about the things you actually do launch.

Mr. Thoro

Shared February 26, 2017

Future Lab, which lives inside of a metaphorical walled ­garden—where mistakes can be made relatively cheaply and lots can be learned. "It’s led us to some extremely interesting concepts, even though 90% or more have never launched," says Knudstorp. "But when you do such an exploration you become a lot more clever about everything from different business models to ways of developing a meaningful play experience. And you become wiser about the things you actually do launch.

Sanket Audhi

Shared March 24, 2017

"If you want to understand how animals live, you don’t go to the zoo, you go to the jungle" #longread

Mohit Rauniyar

Shared February 18, 2017

Lego! So many things to learn from.

Tyler White

Shared February 26, 2017

Answer: Deep enthographic research and relentless skunk-working

Godiva Golding

Shared May 28, 2017

"Future Lab research has shown that kids no longer make meaningful distinctions between digital play, like Minecraft, and physical play, like ­snapping together a Nindroid MechDragon (a half-robot, half-pterodactyl ninja nemesis, obviously) out of Legos. It’s the basis of Future Lab’s ongoing brief, called "One Reality," which emphasizes novel hybrid digital-physical Lego experiences that typically involve playing with a set of bricks alongside a piece of software running on a phone, tablet, or computer."

Cinthia Panayotti

Shared December 30, 2016

Awesome

Samuel Rooke

Shared December 17, 2016

It’s run by Anne Flemmert-Jensen, a former academic with an artsy vibe, reflected today in the leather leggings, long nubby sweater, and asymmetrical necklace she’s wearing.

Mykolas Petrauskas

Shared January 7, 2017

Great innovation lessons from a great company

Joris Wynendaele

Shared December 20, 2016

There’s an old Simpsons episode where Bart visits Mad magazine and is disappointed to discover it’s just a boring old office—until he ducks his head in the door one more time and catches Alfred E. Neuman and the gang in a state of total pandemonium. Visiting Billund, the town Lego built, is a little like that.

Daniel Abellan

Shared April 23, 2017

Business strategy

Dhairav Dalal

Shared December 30, 2016

"There’s the famous quote that if you want to understand how animals live, you don’t go to the zoo, you go to the jungle,"

Pablo Reyes Quijafa

Shared May 1, 2017

How yo Lego Became...

Marzio Massari

Shared May 25, 2017

How Lego Became the Apple of Toys

How Lego Became The Apple Of Toys

Cell Llec

Shared March 28, 2017

must read this one

Vijayshree Jha

Shared June 29, 2017

Lego is fun really....

Italo Siqueira Lima

Shared December 25, 2016

Nice insight into Lego Enterprises and its R&D Future Labs.

Every brick is encoded with a tiny number so that if a defective one were to leave the plant, Lego could track it back to the machine that made it

Vidyuth Rajgopal

Shared July 7, 2017

experience.

Anders Theut

Shared December 29, 2016

A comprehensive read about what forces have moved lego to the top of global toy sales; design thinking, ethnographic research, visionary shareholder, courage, staying authentic with its customers, quality...

Amelia Loke

Shared January 4, 2017

It's hard to imagine a world without Lego but it is a company like any other that has had to overcome a changing market over time. This is an excellent article to renew your love of Lego and admire their efforts to innovate in a rapidly changing toy market.

Julius Cale

Shared January 2, 2017

Great example of how researching in the technology and intuition of the product rather than the lowest manufacturing cost is more profitable. Stop selling shit products but rather what the people want the most. Modern Captialism is on the rise.

Julius Cale

Shared January 2, 2017

Great example of how researching in the technology and intuition of the product rather than the lowest manufacturing cost is more profitable. Stop selling shit products but rather what the people want the most. Modern Captialism is on the rise.

Julius Cale

Shared January 2, 2017

Great example of how researching in the technology and intuition of the product rather than the lowest manufacturing cost is more profitable. Stop selling shit products but rather what the people want the most. Modern Captialism is on the rise.

Julius Cale

Shared January 2, 2017

Great example of how researching in the technology and intuition of the product rather than the lowest manufacturing cost is more profitable. Stop selling shit products but rather what the people want the most. Modern Captialism is on the rise.

Julius Cale

Shared January 2, 2017

Great example of how researching in the technology and intuition of the product rather than the lowest manufacturing cost is more profitable. Stop selling shit products but rather what the people want the most. Modern Captialism is on the rise.

Julius Cale

Shared January 2, 2017

Great example of how researching in the technology and intuition of the product rather than the lowest manufacturing cost is more profitable. Stop selling shit products but rather what the people want the most. Modern Captialism is on the rise.

Julius Cale

Shared January 4, 2017

Including today the amount is $345. If i can get sometime soon thatd be great. Thanks

Julius Cale

Shared January 4, 2017

Great example of how researching in the technology and intuition of the product rather than the lowest manufacturing cost is more profitable. Stop selling shit products but rather what the people want the most. Modern Captialism is on the rise.

Naresh Ambulgekar

Shared January 13, 2017

Lego success secret is that you can make toys from a basic brick toy.

Alexandra Miller

Shared January 19, 2017

Cool😍

The group, which is called the Future Lab, is the Danish toy giant’s secretive and highly ambitious R&D team, charged with inventing entirely new, technologically enhanced "play experiences" for kids all over the world.

Alexandra Miller

Shared January 19, 2017

True😊🎲♣

Lego’s toys beloved by kids and their parents for decades

Santiago de Lassaletta

Shared February 25, 2017

Indeed

Tigger Goofy

Shared February 26, 2017

Cool

Sarose Jo

Shared March 3, 2017

"unbeknownst"

Marissa Dawes

Shared March 20, 2017

There are many sizes of legos and kids of all ages love them.

Room 30

Shared March 21, 2017

What is your opinion on this?

Musa Taofik

Shared April 3, 2017

Thank you.

pocket money i needed you to pay into my GTBank:213776959110 if my friends the one i re4commended see it.Now. MUSA TAOFIK Ph.d

Musa Taofik

Shared April 3, 2017

pocket money i needed you to pay into my GTBank:213776959110 if my friends the one i re4commended see it.Now. MUSA TAOFIK Ph.d

Musa Taofik

Shared April 3, 2017

Wow!!! join pocket money now

Jeca Lom

Shared April 11, 2017

good

Mourmm Mn. M

Shared April 18, 2017

furniture

Mourmm Mn. M

Shared April 18, 2017

company

Muhammad Masood

Shared July 2, 2017

Experimentation is something we cannot afford not to do.

Dylan Hunter

Shared July 6, 2017

I used to use lego when I was younger and today, I use it something's to build stuff and put in on Facebook but I can't believe that it become the Apple from the chart in this. This was a awesome article and hope Lego is still popular today

DREAM.works Unknown

Shared July 13, 2017

cool

Sander Adams

Shared July 20, 2017

What’s Lego’s ultimate goal? Is it growth for growth’s sake? As a privately held company, Lego has no need to demonstrate anything to markets or shareholders. According to Knudstorp, he only has to worry about “the shareholder”—Christiansen’s heirs—who have two official objectives: that Lego continue to create innovative play experiences and reach more children every year. “They are not pushing us very hard on the financial target,” he insists. “What they like about, say, Lego Friends is that we’re engaging more children. They see growth as one testimony of whether we’re sufficiently innovative.”

Jason Miller

Shared December 29, 2016

#legopast #legofuture #designthinking A great example of a company that is working to augment physical and digital experiences.

Joyce Au-Yong

Shared March 4, 2017

Interesting read on innovation