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Must Read on Pocket

This is one of the most-saved, read, and shared stories on Pocket.

Recommendations from Pocket Users

Mario Kazumichi SAKATA

Shared December 26, 2016

“I’ll believe it when I see it.” vs “I’ll see it when I believe it.”

Mario Kazumichi SAKATA

Shared January 28, 2017

Service-Dominant Logic, explained. — "Don’t sell a Product, sell a whole new way of thinking."

Don’t Sell a Product, Sell a Whole New Way of Thinking

Taylor McKnight

Shared January 20, 2017

Albert Einstein once said, “We cannot solve our problems with the same thinking we used when we created them.”

Sristi Khanna

Shared December 25, 2016

Junya Ogura

Shared January 5, 2017

One of GE’s mantras is therefore “mindshare before market share.” GE’s strategy focuses on being a “content factory” to disseminate powerful stories.

Reilly Brennan

Shared December 30, 2016

We all know the saying, “I’ll believe it when I see it.” But when it comes to innovation, the truth is often “I’ll see it when I believe it.”

Sandeep Chowdary

Shared December 22, 2016

We cannot solve our problems with the same thinking we used when we created them.”

Mehdi KaramAli

Shared December 29, 2016

People agreed that mortality was a problem, but they couldn’t see how handwashing could make a difference. If you are trying to get people to understand the benefits of your solution, focus on shifting their thinking in a way that reveals why your solution would be effective.

Naqeeb Memon

Shared December 20, 2016

mindshare before market share

Veronika Losova

Shared March 21, 2017

When it comes to innovation, you first need to believe in it before you can see it

when it comes to innovation, the truth is often “I’ll see it when I believe it.” To sell your idea to executives, buyers, and users, you have to change not only what they think, but how they think. Without the right mental model, they won’t see the problem, understand the benefits, or make the change.

Kulvinder Maingi

Shared May 6, 2017

So easy to see the future yourself, more important that you're able to help others see it

Cristian Manea

Shared April 24, 2017

Really good article.

Pallavi Thampi

Shared January 25, 2017

Mental models are how the brain makes sense of the vast amount of information to be processed every moment of every day. They are the lens through which we see the world. The filter that separates the signal from noise. The framework for attributing cause and effect. The “sorting hat” to decide what makes it into our conscious awareness.

Veronika Tomanová

Shared February 16, 2017

,,mindshare before market share.''

Zike Zhao

Shared June 11, 2017

Innovators change the lens through which we see the world.

m

Shared January 7, 2017

よくあるテーマではあるけど面白かった( Ꙭ)

Mansi Thakkar

Shared June 24, 2017

Weekend workout - Mental Models. Thought Process. Life + Business.

Tee B

Shared January 13, 2017

For all those marketers out there...

Kayla Jones

Shared February 25, 2017

"We cannot solve our problems with the same thinking we used when we created them.” - Einstein

David Van Ballegooijen

Shared March 2, 2017

Great article about mental models and more (or less.)

Ryan Peach

Shared May 25, 2017

Also a great article on how to innovate in a way other people will care.

Barry Gross

Shared January 4, 2017

Really good article around the challenges of creating new solutions to problems and getting them to become mainstream.

lsaffie Saffie

Shared January 14, 2017

“We cannot solve our problems with the same thinking we used when we created them.”

lsaffie Saffie

Shared January 14, 2017

A team creates a groundbreaking new innovation only to see it mired in internal debates. When it is eventually launched in the market, there is an initial flurry of sales to early adopters, but then sales cycles become sluggish.

Tenny Khrixx

Shared January 22, 2017

Don't just Learn a thing or two,learn a ton and more.

军军 陈

Shared February 10, 2017

I like the title.

Rahool B

Shared February 11, 2017

Great direction to build thoughts on, now trying to use this to understand my route to shifting customer mindsets

Reggie Mccrimmon

Shared March 6, 2017

Shifts in mental models go deeper than traditional thought leadership. Most thought leadership tries to establish a company as an expert within the existing mental model. Shifts in thinking challenge the prevailing model.

chivang77

Shared March 9, 2017

Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world.

Mashal Almatrafy

Shared March 14, 2017

to

KISHAN KUMAR BISOYI

Shared March 16, 2017

Today's good read.

SARANya LogeeSwARAN

Shared March 26, 2017

"Innovators change the lens through which we see the world. "

James Turner

Shared March 30, 2017

Officer

Kenji Higuchi

Shared April 11, 2017

Excellent summary of my personal beliefs and experience. I am a surgeon involved in co-developing a unique innovation to reduce treatment costs to the patient and have been employing many of the concepts presented. Concisely expressed.

Avik Singha

Shared April 17, 2017

awesome

Adam Piotrowski

Shared April 24, 2017

Perspective matters

Kelly M

Shared June 19, 2017

Innovators change the lens through which we see the world. Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world.

Kelly M

Shared June 19, 2017

Most thought leadership tries to establish a company as an expert within the existing mental model. Shifts in thinking challenge the prevailing model.

Kelly M

Shared June 19, 2017

A. Identify the shift

What was the original insight that led to the innovation? Where do you feel people “don’t get it” about your solution? What is the “aha” moment when someone turns from disinterested to enthusiastic?

Kelly M

Shared June 19, 2017

B. Find the sticking point

(3 areas are present, future, and transition)

determine how mental models are getting in the way of your success. The sticking points are usually in one of three areas.

Kelly M

Shared June 19, 2017

C. Build the program

Think of it like learning a second language or building a new habit – in this case a mental habit. People need to see how the new way of thinking plays out in different contexts and situations.

Kelly M

Shared June 19, 2017

constantly fit it to the current issues, possible future ones, etc. feedback.

Albert Einstein once said, “We cannot solve our problems with the same thinking we used when we created them.”

porter plant

Shared June 20, 2017

To sell your idea to executives, buyers, and users, you have to change not only what they think, but how they think.

Paula Chung

Shared June 21, 2017

break the existing mental model to proceed to changes in all area of lives, including values.

Paula Chung

Shared June 21, 2017

break the current mental model to proceed to changes in all area of lives, including values.