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Recommendations from Pocket Users

Mario Kazumichi SAKATA

Shared December 26, 2016

“I’ll believe it when I see it.” vs “I’ll see it when I believe it.”

Mario Kazumichi SAKATA

Shared January 28, 2017

Service-Dominant Logic, explained. — "Don’t sell a Product, sell a whole new way of thinking."

Don’t Sell a Product, Sell a Whole New Way of Thinking

Taylor McKnight

Shared January 20, 2017

Albert Einstein once said, “We cannot solve our problems with the same thinking we used when we created them.”

Sristi Khanna

Shared December 25, 2016

Junya Ogura

Shared January 5, 2017

One of GE’s mantras is therefore “mindshare before market share.” GE’s strategy focuses on being a “content factory” to disseminate powerful stories.

Reilly Brennan

Shared December 30, 2016

We all know the saying, “I’ll believe it when I see it.” But when it comes to innovation, the truth is often “I’ll see it when I believe it.”

John Felkins

Shared October 21, 2017

Great stuff!!

Sandeep Chowdary

Shared December 22, 2016

We cannot solve our problems with the same thinking we used when we created them.”

Mehdi KaramAli

Shared December 29, 2016

People agreed that mortality was a problem, but they couldn’t see how handwashing could make a difference. If you are trying to get people to understand the benefits of your solution, focus on shifting their thinking in a way that reveals why your solution would be effective.

Yuk Yu, Alison LEE

Shared January 24, 2018

To find the shift, ask yourself a few questions. What was the original insight that led to the innovation? Where do you feel people “don’t get it” about your solution? What is the “aha” moment when someone turns from disinterested to enthusiastic?

Try to frame it as a From and a To. This is not about bad to good, just better for the current context. As an example, consider companies selling software and services related to “big data.” The shift is not about “simple to intelligent” or “smaller to bigger.” In the area of data, the “aha” might relate to a shift in thinking about decision-making (from intuition to analytics), in data models (from spreadsheets to algorithms), or how the data is used (from target to empower)

Yuk Yu, Alison LEE

Shared January 24, 2018

“The really good innovations – the ones that change the world – need to be explained before they’re accepted,”

Naqeeb Memon

Shared December 20, 2016

mindshare before market share

Kulvinder Maingi

Shared May 6, 2017

So easy to see the future yourself, more important that you're able to help others see it

Cristian Manea

Shared April 24, 2017

Really good article.

Pallavi Thampi

Shared January 25, 2017

Mental models are how the brain makes sense of the vast amount of information to be processed every moment of every day. They are the lens through which we see the world. The filter that separates the signal from noise. The framework for attributing cause and effect. The “sorting hat” to decide what makes it into our conscious awareness.

Veronika Losova

Shared March 21, 2017

When it comes to innovation, you first need to believe in it before you can see it

when it comes to innovation, the truth is often “I’ll see it when I believe it.” To sell your idea to executives, buyers, and users, you have to change not only what they think, but how they think. Without the right mental model, they won’t see the problem, understand the benefits, or make the change.

David Van Ballegooijen

Shared March 2, 2017

Great article about mental models and more (or less.)

Veronika Tomanová

Shared February 16, 2017

,,mindshare before market share.''

Zike Zhao

Shared June 11, 2017

Innovators change the lens through which we see the world.

kafui kumah

Shared December 30, 2017

Don’t Sell a Product, Sell a Whole New Way of Thinking

m

Shared January 7, 2017

よくあるテーマではあるけど面白かった( Ꙭ)

Mansi Thakker

Shared June 24, 2017

Weekend workout - Mental Models. Thought Process. Life + Business.

Saloni Lodha

Shared September 22, 2017

“I’ll believe it when I see it.” But when it comes to innovation, the truth is often “I’ll see it when I believe it.” To sell your idea to executives, buyers, and users, you have to change not only what they think, but how they think. Without the right mental model, they won’t see the problem, understand the benefits, or make the change.

Rachel Kok

Shared November 24, 2017

Albert Einstein once said, “We cannot solve our problems with the same thinking we used when we created them.”

Jan.Pleis@theholisticview

Shared January 1, 2018

"I see it when I believe it." Fascinating new #insights and thoughts about the old #problem not only for #startups:
"Yeah, I have that problem. Jep, your Solution is excellent. But no, I am not buying it."

Raks B

Shared February 23, 2018

Something to ponder over perhaps.

need help to Liao

Shared March 1, 2018

7幅度太大负担

Malle Malle

Shared March 23, 2018

👍

If you are trying to get people to understand the benefits of your solution, focus on shifting their thinking in a way that reveals why your solution would be effective.

Tee B

Shared January 13, 2017

For all those marketers out there...

lsaffie Saffie

Shared January 14, 2017

“We cannot solve our problems with the same thinking we used when we created them.”

lsaffie Saffie

Shared January 14, 2017

A team creates a groundbreaking new innovation only to see it mired in internal debates. When it is eventually launched in the market, there is an initial flurry of sales to early adopters, but then sales cycles become sluggish.

Kayla Jones

Shared February 25, 2017

"We cannot solve our problems with the same thinking we used when we created them.” - Einstein

Ryan Peach

Shared May 25, 2017

Also a great article on how to innovate in a way other people will care.

多 柯

Shared August 20, 2017

b b n cla

Konrad Roziewski

Shared September 23, 2017

Innovators change the lens through which we see the world.

Prashant Chaudhary

Shared April 11, 2018

Every once in a while there is a drastic change in how people perceive the process of doing things, from online food ordering to information consumption; it has been a subset of evolution of human intelligence. But just because a person has a product that could potentially change people's perspective, doesn't necessarily ensure that he/she will be able to create the same level of urgency in the minds of consumers. To me, this seems to be a problem that most people would relate to when they think about dating; however lucrative the future might seem, it doesn't mean you can get that future.

Barry Gross

Shared January 4, 2017

Really good article around the challenges of creating new solutions to problems and getting them to become mainstream.

Tenny Khrixx

Shared January 22, 2017

Don't just Learn a thing or two,learn a ton and more.

军军 陈

Shared February 10, 2017

I like the title.

Rahool B

Shared February 11, 2017

Great direction to build thoughts on, now trying to use this to understand my route to shifting customer mindsets

Reggie Mccrimmon

Shared March 6, 2017

Shifts in mental models go deeper than traditional thought leadership. Most thought leadership tries to establish a company as an expert within the existing mental model. Shifts in thinking challenge the prevailing model.

chivang77 Continental

Shared March 9, 2017

Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world.

Mashal Almatrafy

Shared March 14, 2017

to

KISHAN KUMAR BISOYI

Shared March 16, 2017

Today's good read.

SARANya LogeeSwARAN

Shared March 26, 2017

"Innovators change the lens through which we see the world. "

James Turner

Shared March 30, 2017

Officer

Kenji Higuchi

Shared April 11, 2017

Excellent summary of my personal beliefs and experience. I am a surgeon involved in co-developing a unique innovation to reduce treatment costs to the patient and have been employing many of the concepts presented. Concisely expressed.

Avik Singha

Shared April 17, 2017

awesome

Adam Piotrowski

Shared April 24, 2017

Perspective matters

Kelly M

Shared June 19, 2017

Innovators change the lens through which we see the world. Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world.

Kelly M

Shared June 19, 2017

Most thought leadership tries to establish a company as an expert within the existing mental model. Shifts in thinking challenge the prevailing model.

Kelly M

Shared June 19, 2017

A. Identify the shift

What was the original insight that led to the innovation? Where do you feel people “don’t get it” about your solution? What is the “aha” moment when someone turns from disinterested to enthusiastic?

Kelly M

Shared June 19, 2017

B. Find the sticking point

(3 areas are present, future, and transition)

determine how mental models are getting in the way of your success. The sticking points are usually in one of three areas.

Kelly M

Shared June 19, 2017

C. Build the program

Think of it like learning a second language or building a new habit – in this case a mental habit. People need to see how the new way of thinking plays out in different contexts and situations.

Kelly M

Shared June 19, 2017

constantly fit it to the current issues, possible future ones, etc. feedback.

Albert Einstein once said, “We cannot solve our problems with the same thinking we used when we created them.”

porter plant

Shared June 20, 2017

To sell your idea to executives, buyers, and users, you have to change not only what they think, but how they think.

Paula Chung

Shared June 21, 2017

break the existing mental model to proceed to changes in all area of lives, including values.

Paula Chung

Shared June 21, 2017

break the current mental model to proceed to changes in all area of lives, including values.

Agus Sumantri

Shared July 24, 2017

Phil u u dan dan je je wee des e yang paling yang ed

Agus Sumantri

Shared July 24, 2017

Eee

Ahamdi Okpara

Shared October 17, 2017

Good article!

Tiago Zontag

Shared November 12, 2017

Albert Einstein once said, “We cannot solve our problems with the same thinking we used when we created them.”

Ioannis Giannas

Shared November 13, 2017

comes

Kyla Kelton

Shared November 20, 2017

Without the right mental model, they won’t see the problem, understand the benefits, or make the change.

Paul Sampang

Shared December 15, 2017

To put the power of mental models to work in your business, start with three steps:

A. Identify the shift

The first step is identifying the underlying shift in thinking. This is different than your value proposition. It’s an assumption (usually unconscious) about how the world works.

To find the shift, ask yourself a few questions. What was the original insight that led to the innovation? Where do you feel people “don’t get it” about your solution? What is the “aha” moment when someone turns from disinterested to enthusiastic?

Try to frame it as a From and a To. This is not about bad to good, just better for the current context. As an example, consider companies selling software and services related to “big data.” The shift is not about “simple to intelligent” or “smaller to bigger.” In the area of data, the “aha” might relate to a shift in thinking about decision-making (from intuition to analytics), in data models (from spreadsheets to algorithms), or how the data is used (from target to empower)

B. Find the sticking point

Next, determine how mental models are getting in the way of your success. The sticking points are usually in one of three areas. You can tell which one by the associated symptom.

PRESENT: The model of how things work today. Do people fail to see a problem that seems obvious to you? If so, they are operating with a different model of the current state. This is often because they don’t see how things are related. As an example, the movie An Inconvenient Truth was successful in shifting many people’s mental model of the relationship between greenhouse gases and global warming. If you are trying to get people to see a problem or opportunity, focus on disrupting their existing mental model.
FUTURE: The model of how things could be in the future. Do people recognize the problem, but fail to see how your solution could solve their problem? This was the situation faced by Dr. Semmelweis in his Vienna hospital. People agreed that mortality was a problem, but they couldn’t see how handwashing could make a difference. If you are trying to get people to understand the benefits of your solution, focus on shifting their thinking in a way that reveals why your solution would be effective.
TRANSITION: The model for how to bring a new future into being. Do people recognize the problem, and the value of your solution, but fail to make the change? Sometimes people recognize the need to jump from the trapeze bar they are on, and can see the merits of the new bar you are offering them, but feel they can’t make the jump. In this case, focus on a mental model related to the transition. Define a roadmap that explains to them how to get from where they are to where they want to go.
C. Build the program

Shifts in thinking don’t happen overnight, any more than going to a weekend yoga workshop makes you flexible. Think of it like learning a second language or building a new habit – in this case a mental habit. People need to see how the new way of thinking plays out in different contexts and situations.

“The really good innovations – the ones that change the world – need to be explained before they’re accepted,” Beth Comstock, the Chief Marketing Officer of GE, recently wrote. One of GE’s mantras is therefore “mindshare before market share.” GE’s strategy focuses on being a “content factory” to disseminate powerful stories. Interestingly, GE is also the home of Crotonville, one of the world’s top corporate universities. Perhaps in the future we will see corporate universities expand beyond employees to serve customers and clients as well.

Taher Taheri

Shared December 28, 2017

Hi

Kristian Myrseth

Shared January 9, 2018

Testing

Amrisha Sridharan

Shared January 28, 2018

The best 😍

Shelly Anne Melvin

Shared February 22, 2018

Rinstien

Nemanja Dragovic

Shared March 7, 2018

in

Anoj Banjara

Shared March 7, 2018

The filter that separates the signal from noise. The framework for attributing cause and effect.
Innovaters change the way see the world.

The problem is that data, information, and value propositions are not enough to sell innovative products. We all know the saying, “I’ll believe it when I see it.” But when it comes to innovation, the truth is often “I’ll see it when I believe it.” To sell your idea to executives, buyers, and users, you have to change not only what they think, but how they think. Without the right mental model, they won’t see the problem, understand the benefits, or make the change.

Timmy M

Shared April 5, 2018

good read

Siewfan Wong

Shared December 11, 2017

The better business strategy.