Hi guys, how are you? We all know how hard it is to create awesome, effective logos that align with the company’s mission and voice. After many hours of trying, failing and trying again you may come up with great results, or you end up being frustrated that nothing good comes out to light.
Learn From twenty experienced designers as we go deep into one question every week.
Jeanne Liedtka is a strategy professor at the University of Virginia’s Darden Graduate School of Business, where she works with MBA students and executives on design-led approaches to innovation and growth.
When you do it right, a call-to-action button will get visual attention. When paired with an offer that is compelling, it actually gets people very eager to act. The way the CTA button is created, as well as the text used, actually has a very big impact on click-throughs.
Let’s be honest: it’s a bit unfair. But wait. I’m only able to be hired as a UX Designer when I have a certain number of projects on my portfolio. But if I have never worked in UX, how am I supposed to build a portfolio with interesting and relevant UX case studies?
What is the best way to build a fantastic user experience in the shortest amount of time? You could ask a hundred UX designers and not get the same answer. While there are methods to guide you to success in design, there is no formula that promises a good solution.
Nir’s Note: Irene Au is a design partner at Khosla Ventures and former Head of Design at Google, Yahoo, and Udacity. She’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview, she chats with Max Ogles about design strategy for startups.
This article is by Alex Schleifer, VP of Design at Airbnb. Prior to his current role, he was the SVP of Design and Creative Director of Say Media. He also co-founded creative digital agency Sideshow and UX Magazine, where he ran editorial until its acquisition.
Design Thinking continues to be a hot topic (this article is one of many talking about it). Design Thinking has been hyped and even fetishized but there are also voices questioning its value, impact, and relevance.
Increasingly, corporations and professional services firms are working to create design-centric cultures. Many products, services, and processes are now technologically complex. People are not hardwired to deal well with high levels of complexity. They need help.
Around 2010, designers the world over proclaimed Photoshop was dead in web design. We moved away from static comps, learned to prototype, and invested our time in tools like Sketch and Axure and designing directly in code. Pixel-perfect comps were finally dead, and it was awesome.
Two early Apple designers have written a piece on Co.Design chastising Apple's new design direction, which they claim puts elegance and visual simplicity over understandability and ease of use.
If you're paying attention to what's going on in the design world, you've probably noticed the ongoing debate around skeuomorphism vs flat design. So here's a quick test. Which of these two calculators feature a skeuomorphic design?
About 6 months ago I decided that I was going to build a SaaS company from scratch. I had recently left my previous job and found myself in discussions with a number of startups around making angel investments.
The recently popularized flat interface style1 is not merely a trend. It is the manifestation of a desire for greater authenticity in design, a desire to curb visual excess and eliminate the fake and the superfluous. [Links checked May/01/2017]
The user experience is made up of all the interactions a person has with your brand, company, or organization.
Before I tell you about the awesome solution, let me paint a picture of the not-so-cool problem. Designers generally create site designs using Photoshop or Illustrator—using multiple layers and files to show different pages, hover states, and screen sizes.
I realized something the other day: I’ve been designing apps for nine years now! So much has changed since the early days and, it feels like developers and designers have been through a rollercoaster of evolutions and trends.
My interest in coding my designs was lost at the the moment I realized how much trickery had to be done to make it happen. Seemingly simple issues could be solved in so many ways. Yet it still might not have worked on some browsers.
Lil meme going around on Reddit lands right now thought I'd share this meme here on DN. Hope you enjoy consuming this content as much as I did.
Today we released the latest version of Foursquare to the world. We crafted, designed and engineered this version from the ground up, and today you can download it. Earlier this year we sat down as a company and looked at all the amazing pieces of technology we had built.
In recent years, the aesthetic of UIs has followed a dominant ideology that attempts to replicate the physical world.
It seems as though any time you hear about Web design these days, you can’t help but come across the term “flat design.
The internet is a wonderful place (mostly). An unprecedented revolution in communication, it continues to empower more people to publish and share their knowledge than any other phenomenon in history. It is a limitless playground of ideas and unbridled creativity. Or is it?
Google has always recommended responsive web design (RWD), especially after rolling out a big update on the 4/21/15 which ranked mobile-friendly sites higher.
Great code and great design need each other to work well. Unfortunately, people with poor visual design skills often think they lack natural ability. In other words, there’s a common belief that you’re either born with the gift of aesthetic super powers, or you’re not.
Design is a rather broad and vague term. When someone says “I’m a designer,” it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed by the umbrella term designer.
My New Year’s Resolution for 2014 was to get more people started in User Experience (UX) Design. I posted one lesson every day in January, and hundreds of thousands of people came to learn! Below you will find links to all 31 daily lessons.
While many of us can create something that looks good in Photoshop or attractive when spliced into CSS, but do we actually understand the design theory behind what we create? Theory is the missing link for many un-trained but otherwise talented designers.
There are websites that we could stare at for hours. They’re different, addictive, and well crafted to the pixel. Before the Internet, brands had to rely on limited channels like print ads, TV commercials, billboards, and all sorts of print collateral to share their stories.
When I gave this talk a title, I called it “A Modern Designer’s Canvas,” because originally I was going to talk about the tools and processes that I use when I’m designing. But being a good designer or developer is about so much more than knowing how to use tools.
Earlier this month, Apple chief designer Jony Ive appeared on stage for a rare interview during the Vanity Fair New Establishment Summit. You can now watch the 25-minute-long interview on YouTube.
This post describes “How Print Design is the Future of Interaction,” a talk I gave at SXSW Interactive on March 12, 2011. The slides from the talk are available to view on Slideshare, and you can see some of the discussion that followed on Twitter here.
Yesterday’s graphic designers are today’s UX designers. Will tomorrow’s UX designers be avatar programmers, fusionists, and artificial organ designers? Yes, according to the illustrious roster of design leaders we spoke with here.
Tara Mann’s love for architecture and gadgets led her into the world of interaction design. We chatted about where she draws her inspiration from, how she makes her designs stand out, and last but not least, how glow-in-the-dark sneakers can be awkward in a movie theater.
Creative design is a complex process that can be applied from everything to making products to creating company logos. If you’re struggling with where to start, this graphic outlines the five basic steps.
When a product is close to launch, I become a perfectionist. Each misaligned element or awkward interaction is like a thorn in my side. There’ll be a dozen tiny implementation mistakes that taunt me each time I run into them. Everything seems so broken.
Something strange and remarkable started happening at Google immediately after Larry Page took full control as CEO in 2011: it started designing good-looking apps. Great design is not something anybody has traditionally expected from Google.
It’s becoming more important every day for your designs to connect more with users and include a “human element.” Website and user experience design needs to feel real, from aesthetics to interactions to motion (perceived and real) to emotional connection.
Introduction: What are Ghost Buttons? You’ve decided to buy a new pair of shoes. You open up google, navigate to your favorite shoe site, and linger for a second at their home page.
From grid theory to the Golden Ratio, there are a set of fundamental principles that are passed down from generation to generation of designers. Every good designer should know them, and any decent design course or instructional book will cover them.
“What’s your team’s design process?” This is one of the most frequently asked questions by interviewees and one that I’m excited to share! Though it’s easy for me to answer this question now, previously I had a hard time conveying design culture because process was nonexistent.
User experience design for the Web (and its siblings, interaction design, UI design, et al) has traditionally been a deliverables-based practice.
My colleague Ajay and I have been working at incorporating lean UX at the enterprise level for over two years. In studying it, I find that there’s a temptation to lay down rules, and if the rules aren’t followed… well, then, you can’t call it lean UX.
Oliver Reichenstein is the founder and director of Information Architects, the Tokyo, Zurich, and Berlin-based design agency.
More than the patterns that emerge from the Popular feeds on Dribbble and Behance, design trends can be a mysterious thing. They’re influenced by culture and media, past and present, technology, fashion, and other industries.
Apps as we know them will disappear. Luxury will trickle down to the masses. VR will go mainstream. These are just a few of the major design and technology trends shaping the world in 2016.
Responsive web design term is related to the concept of developing a website design in a manner that helps the lay out to get changed according to the user’s computer screen resolution.
Digital Agency in SF, NYC and Iceland. Clients include Google, Reuters, Medium, RedBull TV, Progressive, Airbnb, Lonely Planet, Cisco and Dropbox. We help forward-thinking clients succeed in digital culture with work that invites active attention.
There’s more to designing mobile apps than meets the eye. The task requires a deep knowledge of devices, and it often means changing the way we think — even if that means leaving behind much of what we’ve learned from designing for the web.
This post is about something I see as a continuing trend in the design world: the rise of the meta-designer and algorithmic design systems. Until recently, the term Graphic Designer was used to describe artists firmly rooted in the fine arts.
Responsive design has evolved considerably since it was first defined by Ethan Marcotte in 2010. The discussion now isn’t whether you should develop a site that works across all devices, but instead, how you should go about it.
We've recently updated this list to include even more of our favorite designers’ recommended books. Happy reading! Being big bibliophiles here at InVision, we asked some of our favorite designers to recommend the book that inspired them the most this past year.
From a motion design perspective, Facebook.com is phenomenally static. It’s purposefully dumbed down for the broadest levels of compatibility and user comfort. Facebook’s iOS apps, on the other hand, are fluid. They prioritize the design of motion; they feel like living, breathing apps.
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Julie Zhuo started working at Facebook almost eight years ago at age 22. At the time, she didn't know what she'd be working on, or where the company was going. But she liked its energy, the way everyone hacked forward, together.
In an industry devoted to the people who use our products, services, and applications, research is paramount. We ask questions. We take notes. We learn everything we can about the target audience, and then iteratively test our work throughout the design process.