This week, the tech giant reported its first fall in sales for 13 years. Have we finally fallen out of love with its shiny new iPhones? Not quite – but there are some small issues ...
The coolest address in the universe I stood last week at the entrance to 1 Infinite Loop, Cupertino, the coolest address in the universe, remembering the time I had gone inside and managed to annoy Steve Jobs.
This month marks 350 years since John Milton sold his publisher the copyright of Paradise Lost for the sum of five pounds.
Anticipation was higher than usual – and it always runs to feverish – when the press and other interested parties made their way to California’s Silicon Valley last September for the latest Apple keynote presentation.
One of my favorite Apple product announcements happened on . In an Apple music event announcement, Steve Jobs got on stage, gave the usual state of the business update, and then he did something I’d never seen before. He killed a wildly successful product.
Apple quietly acquired Messerschmidt’s startup in 2010 (after Messerschmidt sent Steve Jobs an unsolicited email, but that’s another story). Afterwards, Messerschmidt was placed on the Apple Watch team, where he led a group charged with architecting new sensor technologies for the device.
CUPERTINO, California — In retrospect, it was easy to miss — a bit of combined technology never really seen before in a laptop. Everyone missed it, even those who tore down the ultra-portable MacBook, even those who looked right at it.
Yesterday Tim Cook showed off all the things you can do with an Apple Watch. You can transmit your heartbeat and open your garage door; you can summon an Uber and peruse Instagram. Basically, you can do a lot of the things you can do on your phone, but on your wrist.
The grinding work behind a single iPhone feature. Apple has made many things over the years, but its process has remained essentially the same: Find something ugly and complicated and make it prettier and easier. Prettiness, in brushed aluminum, is more or less a permanent state.
Everything that Apple did, and didn’t do, with its Mac lineup this year tells me the company would rather be selling more iPads and iPhones. The departures from the 2016 MacBook Pro — MagSafe charger, USB and memory card slots, and a keyboard with more than 0.
Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his longtime role as the leader of Industrial Design. Jony has an incredible design aesthetic and has been the driving force behind the look and feel of our products for more than a decade.
Though abundant in nature and everyday items like soda cans, aluminum didn’t figure prominently in modern electronics until just a few years ago.
This fall, when hundreds of gorgeous, expertly lit portrait shots of friends, relatives, and their pets inevitably begin to dominate your Instagram feed, feel free to thank 17th-century Dutch master painters like Vermeer. It's the day after Apple's Sept.
Thirty years ago, Apple introduced the Macintosh, and we all learned why 1984 wasn’t going to be like 1984. A lot has changed in 30 years, and yet even in as fast-moving a field as technology, Apple and the Mac are still here.
Jony Ive helms the most secretive design lab in the world at Apple. But aside from the top secret mystique, the soft spoken Ive is notoriously private, often giving just one interview a year.
Apple is misplaying the hand Steve Jobs left them, making themselves vulnerable to competition for the first time since iPod. The company has always been at least one step ahead of the competition in hardware advancements and software experience.
A visit with Cupertino’s chief chipmaker, Johny Srouji. By Brad Stone, Adam Satariano, and Gwen Ackerman | February 18, 2016 Photographs by Justin Kaneps for Bloomberg Businessweek From A little over a year ago, Apple had a problem: The iPad Pro was behind schedule.
If you listen to Apple’s inflationary marketing spiel, every time the company launches a new iPhone, it “changes everything.” The prosaic truth, however, is that most iPhone releases aren’t all that revolutionary.
.Why do a phone? I asked Steve Jobs ten years ago today. On the stage at the Moscone West hall in San Francisco, Apple’s CEO had just unveiled what would become the most transformative product since the PC. Jobs clearly felt good about it.
Tim Cook: Steve felt that most people live in a small box. They think they can’t influence or change things a lot. I think he would probably call that a limited life. And more than anybody I’ve ever met, Steve never accepted that.
The briefing, titled “Stopping Leakers - Keeping Confidential at Apple,” was led by Director of Global Security David Rice, Director of Worldwide Investigations Lee Freedman, and Jenny Hubbert, who works on the Global Security communications and training team.
Steve Jobs’s office remains Steve Jobs’s office. After his death in 2011, Tim Cook, his friend and successor as Apple chief executive officer, decided to leave the sparsely decorated room on the fourth floor of 1 Infinite Loop untouched.
We’ve been managing our photos together for almost a decade now. Things were nice and simple at the start and we both knew what to expect from each other - I pulled my photos off my camera on the computer, imported them into iPhoto and arranged them. Life was good.
Two early Apple designers have written a piece on Co.Design chastising Apple's new design direction, which they claim puts elegance and visual simplicity over understandability and ease of use.
This month marks 10 years since Apple launched the first iPhone, a device that would fundamentally transform how we interact with technology, culture, and each other. Ahead of that anniversary, Motherboard editor Brian Merchant embarked on an investigation to uncover the iPhone’s untold origin.
How Apple’s under-the-radar design genius, Jonathan Ive, has found the way to our hearts. I first catch sight of Jony Ive across the Apple campus, in a plain Dodger-blue T-shirt and white painter’s pants, in conversation, nodding.
The deal [is] something of a Rorschach Blot – people who think Apple has lost its way see this as proof, while people who don’t assume there must be some other piece to the puzzle (TV? wearables?) that we can’t see to make this deal makes sense.
This was it: one big event for all of Apple’s late 2015 product announcements. In the previous three years, Apple held separate events in September (iPhone) and October (iPad/Mac). They’ve done this because they typically have more to announce than would fit comfortably in one event.
SAN FRANCISCO — In the primordial days of computing, IBM machines were so common inside corporations that there was a running joke in the industry: Nobody ever got fired for buying IBM. These days, the same could be said about Apple. Even IBM is promoting Apple gear.
SAN FRANCISCO — Angela Ahrendts, Apple’s senior vice president for retail, got a private demonstration of the fancy wireless speaker, the Phantom, and its sound quality seven weeks ago.
“Designed by Apple in California” chronicles 20 years of Apple design New Photo Book Tells the Story of Design at Apple Get a closer look at two decades of Apple innovation in this detailed photo archive.
The pattern is pretty clear. In even-numbered years (2008, 2010, 2012, 2014) Apple releases all-new iPhone form factors: 3G, 4, 5, 6/6 Plus. In the subsequent years, they release “S” variants: iPhones that look nearly identical to their predecessors, but with improved components.
Read next: The iMac review. Apple is updating its standalone keyboard, trackpad, and mouse today in ways that make them much better than they used to be. The key change across the line is that they're all switching from AA battery power to built-in batteries that charge over a Lightning cable.
Apple Senior Vice President of Worldwide Marketing Phil Schiller is talking to a small group of reporters in a white stucco building near its headquarters in Cupertino. The purpose of the discussion, while somewhat unclear initially, reveals itself a few minutes in.
Welcome to Mossberg, a weekly commentary and reviews column on The Verge and Recode by veteran tech journalist Walt Mossberg, executive editor at The Verge and editor at large of Recode.
In 1982, Apple was in its sixth year of existence, and Steve Jobs, Apple’s cofounder and Chairman, was twenty-eight years old. Steve, intuitive and fanatical about great design, realized that the company was in crisis.
This has been the winter of our discontent. 2016 was the year the tone changed. There’s always been a lot of criticism and griping about anything Apple does (and doesn’t do — it can’t win) but in 2016 I feel like the tone of the chatter about Apple changed and got a lot more negative.
Without an MDM solution, it can take a surprising amount of time to configure all of your iPads, iPhones, and Macs at work. With Jamf Now, you can configure settings on all of your devices quickly and consistently over the air.
I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Steve Jobs had just returned to the company and the product line was a shamble of computers with confusing names, printers, scanners, and a curious, yet ill-conceived PDA called the Newton.
You’ve got to hand it to Apple: the company has the uncanny ability to make ideas that you’ve seen and heard before seem like things that have just sprung, fully formed, from the elastic mind of Jony Ive. Nowhere is this trick better on display than during the company’s tri-annual events.
To die-hard fans, Apple Inc.'s Macintosh sometimes seems like an afterthought these days. Mac upgrades, once a frequent ritual, are few and far between. The Mac Pro, Apple's marquee computer, hasn't been refreshed since 2013. The affordable and flexible Mac mini was last upgraded in 2014.
Earlier this month, Apple Inc. poached the chief of Amazon's Fire TV unit to run its television operations. Timothy D. Twerdhal brings hardware and content experience to his new gig, and his hiring suggests a renewed focus on the Apple TV set-top box.
By now it’s almost inevitable given the company’s track record: No matter what Apple unveils tomorrow at the Yerba Buena Center (an iPad Mini? iPhone 5?), pundits will herald the company for its innovative thinking and bold hardware design.
The last time I wrote about Apple was in the fall of 2012, just after the stock crossed $700 per share to make it the most valuable corporation in the world. I was finishing the last draft of my book and just about everyone was predicting Apple would soon go to $1,000 and probably much higher.
Tim Cook, the CEO of Apple Inc., was interviewed in San Jose, California, on June 5 by Bloomberg Businessweek Editor Megan Murphy. Following are excerpts from their discussion, which appear in the June 19, 2017, edition of the magazine. Steve’s DNA will always be the base for Apple.
From California to London, the tech giants are employing top architects to build spectacular symbols of their immense global power. But they have their critics…
Maybe an email, or a phone call from Apple. Instead, my first indication that something was “wrong” was a real-life visit from the organization best known for protecting the President of the United States of America. They rang the doorbell a few times. It woke me up, and I tried to ignore it.
Apple Inc. is already in your pocket, on your desk and underneath your television. Soon, a device embossed with “Designed by Apple in California” may be on your nightstand or kitchen counter as well. The device will differ from Amazon.com Inc.’s Echo and Alphabet Inc.
The most salient sentence in Yukari Kane’s piece for The New Yorker’s Currency blog earlier this month — “Why Is Apple Being So Nostalgic?” — is the last, her author credit: Yukari Iwatani Kane is a former Apple beat reporter for the Wall Street Journal.
It doesn’t light up all of the lights. Listeners of The Vergecast know that I’ve been ridiculously excited about the new Apple TV 4K for weeks now, because there isn’t a great standalone streaming device that supports Dolby Vision 4K HDR and the new Dolby Atmos surround sound format.
Pundits are confounded by how Apple seems to ignore all their great ideas, but the company's strategy appears to be working out rather well on its own.
One of the biggest problems right now is what to do with all our photos. Taking them is easier than ever. So is sharing them.
Apple had an extraordinarily busy 2015. Most of its efforts were focused on hardware and software rather than niche initiatives like CarPlay or HomeKit—we got new kinds of Macs, a new kind of iPad, and an iPhone with a couple of twists.
As of today, developers can now make apps for Apple Watch. Well, they're not separate apps so much as they are extensions of pre-existing iPhone apps, and there isn't a lot of flexibility in the WatchKit toolset — but it looks like that'll change next year. Update: Read our Apple Watch review.
Apple, we had a good run… Through the many iPads, iPhones, MacBooks, Mac Pros, heck, even the Apple Watch, it was a good run indeed. However, times have changed, and that beauty that was once your innovation has now been covered up with the makeup that is nice marketing.
It's 11:30 p.m. on a Thursday, and Silicon Valley has gone quiet for the night. The streets are largely empty, the corporate campuses dark.
I enjoy the writing of Farhad Manjoo, tech columnist at The New York Times, but I was prepared for the hottest of hot takes when I saw his latest column, penned just hours after Apple’s latest product unveiling, was titled What’s Really Missing From the New iPhone: Dazzle.
In the same way that Pinterest, with its made-from-scratch recipes and bespoke home decorating ideas, fills some people with a creeping sense of despair that they lead an inadequate life, Apple advertisements and keynote demos have always made me feel terrible about myself.