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There’s no shortage of ways to find stories online. But as we look back on Pocket’s 10th anniversary, we’re proud to see that we’ve managed to connect millions of people with millions more stories worthy of their time and attention. It all makes for an “unusually pleasant way to consume the internet,” as Vanity Fair wrote earlier this month. And please note, VF didn’t just compliment us, they also celebrate our readers (that's you!) being so “un-gameable compared to their counterparts on Facebook or Twitter.”
That’s because the save has always been a different way of measuring our online habits. What we save is a record of our interests, aspirations, questions, and even obsessions. And in aggregate, what people save to Pocket provides a fascinating snapshot of what has captured our collective attention over the years. Here, browse how that breaks down into the top stories, best advice, and long reads that somehow get better with age.
PocketA time capsule of the stories that captured our collective attention this decade, including Michael Lewis’s revelatory profile of Barack Obama, Ed Yong’s pandemic predictions, and Anne Helen Petersen’s magnum opus on millennial burnout.
PocketFor the past decade, our readers have been saving stories that turned out to be pretty prescient.
PocketOver the past 10 years, Pocket readers have hit save 6.5 billion times. Zoom in to those saves, and you’ll find some of the greatest life advice the internet has to offer—the pieces we all save, and return to, again and again.
PocketDiscover 25 classic long reads, all saved and beloved by the Pocket community over the past 10 years.
Matt Koidin
MozillaPocket CEO Matt Koidin reflects on a decade of Pocket—and what’s to come in the next ten years.