Pocket

  • Signup
  • How to Save
  • Blog
  • Support
  • Login

Posts Tagged ‘data’

« Pocket Blog

Newer Entries »

Pocket’s Most-Saved Videos: The president, the veep and the beauty of Yosemite

April 30th, 2012  •  By Mark

Every week: A handpicked collection of the most popular videos saved in Pocket. Enjoy!

–

1. President Obama at the White House Correspondents’ Dinner (17:45)

The president hones his stand-up act with digs at birthers and the cast of “Glee”:

2. “Retro Bobby” (6:10)

Short film about a man and his retro toy and gaming shop:

3. “Veep” (29:18)

HBO has posted the first episode of its new comedy starring Julia Louis-Dreyfus as the vice president. (Embedding disabled.)

4. “Pointe Shoes” (5:45)

A short film from the New York City Ballet on the making of a ballerina’s shoe:

5. “Yosemite Range of Light” (4:44)

Nature time-lapse from Shawn Reeder inside Yosemite National Park:

See more of our most-saved articles, videos and recipes by following @PocketHits on Twitter. You can also find us on Flipboard in the Cool Curators section.

Posted in News , data, most saved, Pocket, popular, video

Pocket’s Most-Saved Videos: The history of Islam, the future of transportation, and stuffed animals

April 23rd, 2012  •  By Mark

Every week: A handpicked collection of the most popular videos saved in Pocket. Enjoy!

–

1. Crash Course: “Islam, the Quran, and the Five Pillars” (12:53)

John Green teaches us the history of Islam in just under 13 minutes:

2. “Following Joe” (2:09)

Two minutes of skateboarding with Joe Pease:

3. “Future.Inc” (5:00)

A sci-fi short film about the social network of the future:

4. “Dude, Where’s My Car?” (15:35)

Mark Frohnmayer at TEDx on how he has taken a gaming approach to fixing the transportation problems in our cities:

5. “Jericho” (13:08)

A grieving widower gets visited by some old (stuffed) friends:

See more of our most-saved articles, videos and recipes by following @ReadItLaterTop on Twitter. You can also find us on Flipboard in the Cool Curators section.

Posted in News , data, most saved, Pocket, video

Read It Later’s Most-Saved Videos of the Week

April 14th, 2012  •  By Mark

New every Friday: A handpicked collection of the most popular videos saved in Read It Later. Enjoy!

–

1. “Caine’s Arcade” (10:58)

The story of a boy, his homemade arcade, and the flash mob that arrived to come play with it:

2. “John Cleese on Creativity” (36:10)

The Monty Python comic legend explains who and where creativity comes from: “It is not a talent. It is a way of operating.”

3. “New CGI of How Titanic Sank” (2:42)

A recreation of the Titanic disaster on its 100th anniversary, guided by Titanic director James Cameron:

4. “Portrait of a Boxer” (2:09)

A short film by Philip Bloom about a boxer and what drives him:

5. “Rear Window Timelapse” (2:58)

A filmmaker constructs a panorama of scenes from the Alfred Hitchcock classic:

See more of our most-saved articles, videos and recipes by following @ReadItLaterTop on Twitter. You can also find us on Flipboard in the Cool Curators section.

Posted in News , data, most saved, Read It Later, video

Read It Later’s Most-Saved Videos of the Week

April 6th, 2012  •  By Mark

New every Friday: A handpicked collection of the most popular videos saved in Read It Later. Enjoy!

–

1. “A 50-Point Plan to Wreck Your Career or Save It” (51:56)

Influential designer Aaron James Draplin curses like a trucker while he offers some heartfelt career advice in this presentation at Portland’s Creative Mornings.

2. “Luminaris” (6:15)

A playful, magical stop-motion animated film by Juan Pablo Zaramella about a couple who create light together.

3. “Silver & Light” (9:19)

Photographer Ian Ruhter’s travels around America, using wet-plate photography and “the world’s largest camera.”

4. “Successful Alcoholics” (25:13)

A 2010 short film about a hard-drinking couple, and the decision one of them finally makes.

5. “10 Lessons I Learned from Steve Jobs” (21:03)

Guy Kawasaki, Apple’s former chief evangelist turned author and entrepreneur, speaks to TEDx Harker School in Nov. 2011 (shortly after Jobs’s death) about what he learned from his former boss.

See more of our most-saved articles, videos and recipes by following @ReadItLaterTop on Twitter. You can also find us on Flipboard in the Cool Curators section.

Posted in News , data, most saved, Read It Later, video

Read It Later’s Secret: Our Users Love Video, Too

April 3rd, 2012  •  By Mark

By Mark Armstrong and Matt Koidin

Video saves in Read It Later are up 138%, and YouTube is our most-saved domain; The median length of a video saved in Read It Later is nearly 30 minutes

–

As our name implies, Read It Later launched in 2007 as an app for quickly and easily saving articles on the web to “read them later.”

But here’s another fact about our more than 4 million users: They also love video.

As video consumption has exploded on the web, and as content has become more multimedia-rich, we realized early on that our users weren’t just saving articles to read—they were saving their favorite video clips from YouTube, Vimeo, and beyond. Even the articles weren’t just text anymore—they’re a mix of writing, images and embedded video.

To meet this demand, Read It Later quietly began supporting in-app video streaming in 2010. In the past year alone, video saves using Read It Later have grown by 138 percent, and YouTube is now the No. 1 most-saved domain in all of Read It Later.

We’re also seeing new evidence that our app is helping people consume longer video than what’s been traditionally embraced on the web: In an analysis of Read It Later’s top 1,000 saved videos, the median length was nearly 30 minutes.

We’ve supported our community as their uses for the app have expanded. Here’s a quick look at how video consumption has changed over the past year and a half:

Read It Later Video Saves

The Most Popular Video Sites inside Read It Later

We mentioned YouTube is No. 1, but here are the other video sites and what percentage of total saves they have. It’s important to note that Read It Later currently only offers optimized viewing for YouTube and Vimeo, so this likely has an effect on how the other sites stack up. In the meantime, we’re working hard to expand our support for all the video sites you like to use.

Read It Later Video Saves

Video Loyalty

Which sites have the highest percentage of returning users? Here, you’ll see video “return rates” are strong with all the sites. College Humor and Break.com have the best showing, followed by Comedy Central, Hulu and Vevo:

Read It Later Video Saves

Breadth of Topics & Categories

If you take a look at the most-saved videos on @ReadItLaterTop, you’ll see a pretty broad mix of what’s popular with users. The list includes both quick viral hits, like this totally awesome 1-minute video of Lionel Richie’s “Hello” spliced together from classic movies…

And this 14-minute documentary about an American advertising producer who works in Shanghai:

‘Keep It Short’? Not Always

It’s been widely accepted that video on the web should “keep it short,” but that might be changing in a time-shifted world. When we looked at the 1,000 most popular videos from July through December, 32 percent of the Top 1,000 videos were over 5 minutes long, and the median length was 29 min., 33 seconds.

So, in an era of TED Talks, Khan Academy and university courses, we’re seeing evidence that users will embrace longform video if given the tools to do so in a way that fits with their daily lives. Of course, with 68 percent of videos saved under 5 minutes, short-form still rules: As our Most-Saved Videos list shows (see below), users love to save everything from music videos to animation, movie trailers, news clips and more. Shorter clips also represent the vast majority of video content produced for the web.

No matter what you prefer, Read It Later is committed to making it easier for you to consume all your favorite content, whether it’s through a beautiful reading experience or the ability to watch video seamlessly. And we’ll continue working to help users enjoy it anywhere, on any device.

—

Most popular videos saved on Read It Later*:

1. “Somebody That I Used to Know” (4:25): The band Walk off the Earth’s inventive music video covering Gotye
2. “Address Is Approximate” (2:43): Animated short film about a robot dreaming of the West Coast
3. “Star Wars Uncut: Director’s Cut” (2 hours): Casey Pugh’s crowdsourced remake of the original “Star Wars: A New Hope”
4. “23 and 1/2 hours: What is the single best thing we can do for our health?” (9:19): A whiteboard-animated presentation by @docmikeevans
5. “The Joy of Books” (1:51): Stop-motion animated film of what happens inside a bookstore at night.

—

Longest videos saved during the same time period:

1. “10 Hours of Darth Vader Breathing” (via Tosh.0, naturally)
2. “Chris Hedges: The American Empire is Over” (Interview, C-SPAN, 2 hrs., 54 min.)
3. “Star Wars Uncut: Director’s Cut” (2 hours, 4 min.)
4. “Richard Feynman: No Ordinary Genius” (BBC Horizon documentary on the theoretical physicist, 1993, 1 hr., 35 min.)
5. “UNLIKE U: Tranwriting in Berlin” (Documentary, 1 hr., 30 min.)

*Read It Later data includes content saved July-December 2011

Posted in Trends , data, Read It Later, video

Read It Later’s Most-Saved Articles & Videos: Now On Flipboard!

March 14th, 2012  •  By Mark

Read It Later's Most-Read Articles

Want to find out the most popular articles and videos among Read It Later’s 4 million users? Just follow @ReadItLaterTop on Twitter, or you can add us in Flipboard for iPhone and iPad—we’re now featured in the Entertainment and “Cool Curators” sections.

Every day, @ReadItLaterTop features a hand-picked list of the best content on the web—from short films (see: “Fresh Guacamole”) to in-depth articles (like Jonah Lehrer on creativity), plus recipes, images and more.

And check back here for more updates about the most-saved and most-read content on Read It Later.

-Mark

Posted in News , articles, data, flipboard, most saved, popular, Read It Later, videos

What Devices Did Read It Later Users Unwrap Over the Holidays? Here’s What the Data Shows

January 12th, 2012  •  By Mark

A lot of happy people unwrapped new gadgets this holiday: Device registrations for Read It Later jumped 148 percent from November to December—a bounce for all the devices and platforms we support, including the iPhone and iPad, Android, Kindle Fire and Firefox extension.

Which device saw the biggest jump?

This holiday it was the Kindle Fire—12.5% of all devices registered on Christmas day and an impressive 17% of new users on the day after Christmas were from the new Amazon device. As you can see below, the Kindle Fire is still quite a bit smaller than our Android and iPhone/iPad audiences (it’s also the only platform with no free version yet). As we recently discussed with Om Malik, it will be interesting to see how that adoption grows over time.

The Kindle Fire jump is more pronounced when you look at the devices activated by first time Read It Later users:

Android Users Go Pro

We also saw some interesting data from the Android platform this holiday. While some have claimed that Android users aren’t interested in paid or premium apps, 45% of Read It Later’s Pro users during the holidays came from Android, and 19% came from the Kindle Fire.

Of Read It Later’s Android users who registered their device during this period, 46% opted for the Pro version during this period, compared to 25% of the iOS user base going Pro.

Read It Later’s Goal: Support for Any Device

Our holiday data serves as another nice reminder that Read It Later users own many different devices—and their preferences for these devices can change over the months and years. They should be able to access their content wherever they are, or whatever they own, and our goal is to offer the broadest support possible—no matter what you unwrap next year.

Posted in Trends , Android, data, devices, iPad, iphone, Kindle Fire, Trends

More from Our ‘Most-Read Authors’ Report (and Why Bylines Matter)

December 14th, 2011  •  By Mark

The response to our report last week on the “most-read authors” in Read It Later was incredible. One thing is clear: We can learn a lot about the value of great content, outstanding writing and what resonates with people by paying close attention to who’s creating it, and how readers are consuming it. We’re now at 4 million readers and viewers—the largest time-shifting platform on the web—and we feel a responsibility to show how content accessibility can change the way we enjoy what’s out there.

Some notes from last week’s coverage: The New York Times’ David Carr and others reported on our “most-saved” authors, as well as the new concept of “return rates.” That is: It’s not just which authors our users saved, but which authors they returned to. That can say a lot about loyalty to a byline, and the longevity of what they create.

Most-Read Authors: Not the Same as Most-Read Publishers

It’s important to add that our data reflected only the most-saved and ‘most-read’ authors—not the most-saved publishers. As you’ll see soon, Read It Later’s most-saved publisher list is quite different than who ranked highest on our author lists. For example: While Lifehacker’s individual authors were top-ranked on our most-saved authors list, The New York Times is five times more popular overall as a publisher.

One reason has a lot to do with the sizes of various publications’ editorial staffs. The New York Times has hundreds of writers, so their engagement is spread across many different bylines.

Gawker Media properties all did extremely well in the most-read authors report, and there were some fascinating examinations of why Lifehacker ranked atop the “most-saved authors” list, while Deadspin ranked at the top for “highest author return rate.” But why did Gawker Media do so well? Again, look at the Gawker Media mastheads. Small staffs, high volume of traffic.

The Power of ‘Return Rates’—and the Writer’s Voice

The New York Observer’s Foster Kamer also noted some interesting similarities among the writers with the highest return rates—they all have strong, very distinct voices, which suggests a loyalty to the individual writer that we’ve always guessed was true, but could never quite quantify.

Kamer also had a very funny take suggesting all those Lifehacker people saving their to-do lists were not actually getting around to crossing anything off their lists. But actually, most Lifehacker authors had above-average return rates. So maybe our users are pretty productive, after all.

Finally, Nieman Lab’s Megan Garber had a sharp take on what engagement looks like in a time-shifted world, and we think this underscores what’s so interesting and important about “Return Rates” as a way to judge depth, longevity and loyalty to an author, publisher or topic. Many of our highest-return rate authors came from the category of sports, TV, and politics. But there’s a lot more to explore in terms of how those categories resonate in terms of reader loyalty.

More than anything, we hoped last week’s report would start a whole new conversation about how we measure the quality of what’s on the web: After all, it’s the content, created by writers, editors, producers and publishers, that make people so passionate about time-shifting.

Through transparency we at Read It Later hope to give them more insight into how their work is enjoyed. We will continue to share what we know with our users.

Posted in Trends , authors, data, publishers, Read It Later, Trends

Newer Entries »

Blog

Follow Updates
  • Twitter
  • RSS
Categories
  • News
  • Trends
  • Developers
  • Press
Latest Posts
  • Introducing time estimates in Pocket on iOS and Android
  • Highlighting has arrived in Pocket for Android!
  • Introducing Pocket Recommendations in the New Firefox Quantum
  • Introducing personalized topics and a fresh new look for Home on iOS Beta
  • Introducing Continuous Playback for Listen and Highlighting on Android
  • Blog
  • About
  • Explore
  • Developers
  • Publishers
  • Terms of Service
  • Privacy
  • Support
  • Jobs

© 2018 Read It Later, Inc

  • Connect:
  • Twitter
  • Facebook
  • Google Plus