Will Burroughs

2081 days ago

Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?


+ Follow Who is suffering the most from Madison Avenue’s Manslaughter? Agencies, who see declining fees and growing workloads, and have been downsizing to generate holding company margins, slowly destroying their capabilities? Or advertisers, whose brands are languishing, putting CMO tenure at ris