How to Sleep
Cost is important as a constraint, not as an objective.
Phenomenal piece of research.
The new rules governing this global restructuring revolve around several axes. First, wealth in this new regime flows directly from innovation, not optimization; that is, wealth is not gained by perfecting the known, but by imperfectly seizing the unknown. Second, the ideal environment for cultivating the unknown is to nurture the supreme agility and nimbleness of networks. Third, the domestication of the unknown inevitably means abandoning the highly successful known – undoing the perfected. And last, in the thickening web of the Network Economy, the cycle of "find, nurture, destroy" happens faster and more intensely than ever before.
Observers have noted that many of these new devices are in their “awkward adolescence.” That is because they are in their gestation phase. Like PCs in the 70s, the internet in the 80s, and smartphones in the early 2000s, we are seeing pieces of a future that isn’t quite here. But the future is coming: markets go up and down, and excitement ebbs and flows, but computing technology marches steadily forward.
Now that Rubin had shepherded smartphones from concept to phenomenon, they no longer held much interest. As an engineering problem, they had been solved. Sure, entrepreneurs kept launching new apps, but for someone who considered engineering an art, that was like adding a few brushstrokes atop layers of dried paint. Rubin wanted to touch canvas again—and he could see a fresh one unfurling in front of him.
I was in love with the result—the image of me on stage, people cheering, me rocking out, pouring my heart into what I’m playing—but I wasn’t in love with the process.