Strategists have failed the advertising industry
It’s funny reading some of the thinking coming out of other agencies. BBDO likes to say brand planners focus on the ‘who’ and ‘what’ whilst comms planners focus on the ‘how’ and ‘when’.
Instead of T-shaped thinkers obsessed with strategic craft, we’ve got I-shaped thinkers obsessed with tactical skills.
Fortunately the solution is simple. If you want a creative agency to be truly digital, look to your strategy or planning department to champion integrated thinking.
Those unique attributes mean understanding human behaviours across multiple contexts. Not just consumer insights, but behaviours that shape campaigns across media, content, creative and operations.
Richard Rumelt, in his excellent book Good Strategy/Bad Strategy, defines it very clearly:
Identifying the unique attributes (kernels or in marketing terms, insights)
Leverage them into unique competitive advantage
Create a plan to direct resources in the most effective way
Strategy is about identifying problems and finding solutions.
In a creative or agency context, this means good strategists provide good parameters for creatives to create work that works.
Overcoming obstacles in our pursuit of change doesn’t mean the problems go away. Sometimes we endure until we learn to cope. Maybe one day you realise a problem doesn’t loom as large as it did a month ago, a year ago. Maybe one day you realise the dark isn’t quite as dark as it was when you couldn’t see your hand in front of your face.
We admire these heroes,” he said, “because we deeply feel their way is the way we would want to be – if we could. But being afraid, we believe that we cannot be that way, that only the heroes can. The heroes become idols; we transfer to them our own capacity to move, and then stay where we are – ‘because we are not heroes.'
Entering the dark forest represents entering the world of original experience, where you work out your life for yourself instead of having it interpreted for you by others.
Women can and will rise if they are not being held back.
the skills that a kind, positive manager like Esther might lack: the ability to deliver difficult feedback to employees, the courage to ruffle feathers and drive change, the creativity to think outside the box.
Our minds are precious and tender things especially when we are called to be creatives in this world. When we allow these other thoughts and perspective in too often and too far we no longer can hear ourselves in it all.
Like Romey and Nay, he also emphasizes the importance of just diving in and learning to swim once you're already in the water.
Her approach has been to break down each of these new areas in which she had to immerse herself as a start-up founder the way she once did in unfamiliar fields as a consultant.
“What I really learned from those experiences was how to break down even the most complicated processes into their most minuscule components,” she said. “It’s an approach that you can use to tackle any process in any organization.”
The common theme that we see in the jobs that are the fastest-growing and have the highest value for employers and job seekers is this set of jobs that require a mix of skills that don’t tend to ride together in nature
He represents one common way to collect experience across functions: Within a larger company, pursue opportunities that are adjacent to, yet different from, existing expertise.
The most successful corporate leaders, he wrote, “are almost never the best product visionaries, or the best salespeople, or the best marketing people, or the best finance people, or even the best managers, but they are top 25 percent in some set of those skills
But this early evidence suggests that success in the business world isn’t just about brainpower or climbing a linear path to the top, but about accumulating diverse skills and showing an ability to learn about fields outside one’s comfort zone.
Victim’s rights are especially problematic because they touches on questions of responsibility for hundreds of thousands of killings, disappearances and kidnappings and on the degree of immunity from prosecution that any of the protagonists in the peace process might expect.
Land reform, political participation/representation, reparations, access.
There are also multiple controversies to resolve – the negotiations in Havana have had five main talking points: land reform, political participation, drug trafficking, victims’ rights and reparations, and disarmament of the rebels and implementation of the peace deal.
The problem is that people who like science and technology, and people who like storytelling and the arts have typically been placed in different buildings since about the age of 16.
"Writing fiction is so overwhelming to me and the more constraints I can give myself the better," she says.
Bringing this type of practicality to products are PD&D's more than 500 full-time designers and engineers, which include 2-D designers, textile designers, industrial designers, electrical engineers and a literal rocket scientist—a former-NASA aerospace engineer. The diverse team, which boasts varying levels of experience, works together to understand style trends and build products. "Everything is done in collaboration," said Ms. Guggemos. "Every product category requires a specific skill set."
The truth is that the best and most important things the media (let’s say specifically the news media) has ever made were not made to reach the most people — they were made to reach the right people.
The purpose is not to make yourself better at these things, it’s to live your life as a series of ruptures, because that is what changes you over time.
If you were sporty, you joined the football team; if you always had your nose in a book, you studied literature. As you grow older, you cultivate these natural proclivities until they become part of your identity. But take this mindset too far, and you stop doing everything else.
What’s wrong with a life plan? When you plan your life, you make decisions for a future self based on the person you are today not the one you will become.
We act “as if” we are different and our feelings are more mature. By doing so, we transform into someone who is kind and generous rather than someone exercising the right to express authentically honest but destructive feelings.
In Phaedrus, Plato said the soul is guided by a dark horse of passion and a white horse of reason. Socrates agreed, but said the white horse is of greater importance – we must use reason to pursue the right things; to let desire reign over reason is to chase the eventually meaningless and temporal.
If you feel safe all the damn time, you’re going to get the same results as the average people all around you. Get cozy later, when you have grandchildren.
There’s no path on the mind map from here to there, unless you are willing to undergo temporary emotional pain, to risk embarrassment, and to feel very, very alone while you do things others regard as crazy.
If there is no path from your current job or situation to where you want to be, you are doing the least safe thing there is: wasting years that you can never get back.
Dumping yourself in another country is an excellent way to make clear to yourself that there are many, many lives you could be living, and the one you’re failing at is not necessarily one you need to go back to and tinker with.
You can’t just have a job anymore. That might seem daunting, but it’s actually pretty good news if the only jobs you can seem to get right now are ones that suck. It’s time to start a freelance career, write a book or whitepaper, start a blog that will sell your services, pitch big thing to important people who are easy to contact over the Internet, or become an entrepreneur.
Some people would rather do nothing than do something dumb and then something dumb and then something fucking fantastic.
You’re not the captain, so don’t go down with the ship. There’s no prize for suffering more than the people who got out. It is not virtuous to stick it out. It will not get better. It is a slow death. Do whatever you can to stay above it all.
The ability to vet customers and operators through a peer review system is what separates Lyft or SideCar from a gypsy cab and Airbnb from a boarding house. Economists tout these sites as a new form of commerce, but really, they are just legitimizing what poor people have always done to make money.
Anytime someone is doing a half-assed job, but people are buying it anyway, there’s an opportunity. That proves there’s a willing market. For a better show, a better book, a better small business.
True confidence is infectious. In my experience, if a woman seems confident but mostly has the effect of making others feel bad about themselves, you can rest assured she’s faking it.
I want the strongest, happiest, smartest women in my corner, pushing me to negotiate for more money, telling me to drop men who make me feel bad about myself, and responding to my outfit selfies from a place of love and stylishness, not competition and body-snarking.
First, there’s the associative property of awesomeness: People know you by the company you keep.
Here’s my solution: When you meet a woman who is intimidatingly witty, stylish, beautiful, and professionally accomplished, befriend her. Surrounding yourself with the best people doesn’t make you look worse by comparison. It makes you better.
When we meet other women who seem happier, more successful, and more confident than we are, it’s all too easy to hate them for it. It means there’s less for us.
In a sense, it’s a self-fulfilling prophecy. Frame adversity as a challenge, and you become more flexible and able to deal with it, move on, learn from it, and grow.
Seligman found that training people to change their explanatory styles from internal to external (“Bad events aren’t my fault”), from global to specific (“This is one narrow thing rather than a massive indication that something is wrong with my life”), and from permanent to impermanent (“I can change the situation, rather than assuming it’s fixed”) made them more psychologically successful and less prone to depression.
Perhaps most importantly, the resilient children had what psychologists call an “internal locus of control”: they believed that they, and not their circumstances, affected their achievements. The resilient children saw themselves as the orchestrators of their own fates.