John Cockrell

160 days ago

Softwear: How an Underground Fashion Label for Nerds Got Cool

wired.com

It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are always a big deal. This one is bigger than most. The Shelter From the Storm is Outlier’s first breathable waterproof shell.