thewire.in
Setu Shah
2962 days ago
Exceptional piece on Apple's future in India by Anuj Srivas, ‘Why Apple is Getting Ready to Take a Bigger Bite of India’.
It’s a waiting game: the Indian consumer and market isn’t a shy animal that needs to be carefully coaxed into eating food out of a person’s hands. The average Indian consumer simply needs to have more discretionary income to spend, like the average Chinese consumer, and until that happens Apple may need to look elsewhere for growth.