Setu Shah

2962 days ago

Exceptional piece on Apple's future in India by Anuj Srivas, ‘Why Apple is Getting Ready to Take a Bigger Bite of India’.

It’s a waiting game: the Indian consumer and market isn’t a shy animal that needs to be carefully coaxed into eating food out of a person’s hands. The average Indian consumer simply needs to have more discretionary income to spend, like the average Chinese consumer, and until that happens Apple may need to look elsewhere for growth.

thewire.in