Ross Garlick

2243 days ago

Love it.

People have fallen in love with the New England-style IPA simply because it’s a genuine flavor sensation. The “line” is a byproduct of this phenomenon, but it is most definitely not the reason why people are lining up for it. In that sense, the real reason for the enthusiasm for these beers is that it’s an entirely new sensory beer experience—an indigenous formulation created by American craft brewers. Yes, it is a bona fide homegrown style, completely proprietary to the U.S. scene. And let’s face it: the past few years of the craft-brewing industry has been punctuated with a lot of bad news: Big Beer buyouts, bankruptcies, consolidation, retrenchment. Meanwhile, the New England-style IPA is one of the great organic and grassroots growth stories in craft. It is invigorating.

This is not Soviet Russia where we need to line up in a queue for basic necessities; it’s America, yo! Let’s make it awesome.

How Sixpoint Founder Shane Welch Is Fighting Against Long Lines and Wait Times

hopculture.com