Andy Fossett

389 days ago

No marketing strategy should be called a “movement”. Movements are for universal values. The Civil Right Movement was for equal rights for all people. The Women’s Movement was for all women having legal, economic and social parity with men.

But marketers should be guided by their particular situation, and the data, not by ideology. When inbound works, use it. When social media marketing works, use it. When account based marketing works, use it.

Can HubSpot afford to do inbound marketing anymore? Can you?

In just a few years the customer acquisition cost (CAC) for HubSpot has more than doubled. Could your company afford to spend more than twice as much to acquire each new customer?