Rand Fishkin

SparkToro founder, formerly Moz founder+CEO. Author, speaker, blogger, traveler, feminist, and husband to @everywhereist

277K Followers | 75 Following

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Rand Fishkin

18 hours ago

Not a huge fan of the title, but the analysis inside makes some good points (and some new ones I hadn't seen before!)

There Was No Midterm Misinformation Crisis Because We've Democratized Propaganda

buzzfeednews.com

Rand Fishkin

16 days ago

Honestly, I expected to dislike this piece, as I have t been a huge fan of many of Amazon's business practices. But, it surprised me. This thinking 100% fits with my own experiences around high quality work and decision making.

The Bezos way: sleep, puttering, and three high-quality decisions a day

m.signalvnoise.com

Rand Fishkin

16 days ago

Yes. Yes. Yes. I often wonder if I'd done my last company this way, whether things would have gone better...

Why Great Products Do Only One Thing

uxplanet.org

Rand Fishkin

36 days ago

Good love Swisher's transparency and self awareness in this very fun piece

“I Just Knew I Was Going to Surpass These Guys I Was Working For”

slate.com

Rand Fishkin

41 days ago

So simple, yet so genius (granted, I haven't dated in 18yrs and hopefully never will again, so take my advice with the appropriate grain of salt)

Dating Without Texting Is the Absolute Best

thecut.com

Rand Fishkin

41 days ago

Wil Reynolds recommended this piece, and it's easy to see why. The stats and research paired with real letters from couples is powerful, and often humorous and engaging too.

Every Successful Relationship Is Successful for the Same Exact Reasons

markmanson.net

Rand Fishkin

41 days ago

Fascinating (and horrifying) look at how media manipulation works

Facebook’s attempts to fight fake news seem to be working. (Twitter’s? Not so much.)

niemanlab.org

Rand Fishkin

48 days ago

This is great writing, and, according to all the replies I got on Twitter, accurate.

Dutch People Are Dicks. Here’s Why Americans Should Try It.

thrillist.com

Rand Fishkin

190 days ago

Handy info for all of us travelers - note that the right time to buy fluctuates by season.

The Best Time to Book Flights, Based on 917 Million Airfares

lifehacker.com

Rand Fishkin

222 days ago

"The preferences of the average American appear to have only a minuscule, near-zero, statistically non-significant impact upon public policy" sadly, not surprising. But at least we can all feel less crazy for thinking it might be true.

America Is Not a Democracy

theatlantic.com

Rand Fishkin

270 days ago

An insightful, enjoyably short read that nails it.

This is what a healthy relationship looks like

medium.com

Rand Fishkin

270 days ago

"Goliaths are tumbling, Davids are ascendant, and beer is one of the unambiguously happy stories in the U.S. economy." Worth a read to see how and why this unique field is improving on so many vectors when so many are in decline.

Craft Beer Is the Strangest, Happiest Economic Story in America

theatlantic.com

Rand Fishkin

297 days ago

It sounds like it might be clickbait, but this piece actually delivers

The Biggest Wastes Of Time We Regret When We Get Older

lifehacker.com.au

Rand Fishkin

328 days ago

I found some of this rice at DeLaurenti in Seattle. It really is that good.

Aged rice? You bet, and it makes the best risotto, chefs say

chicagotribune.com

Rand Fishkin

335 days ago

If you, like me, remember this movie fondly, this is a must-read

How "Empire Records" Became The Unlikely Film Of A Generation

buzzfeed.com

Rand Fishkin

335 days ago

This is smart, thoughtful, and nuanced, and despite being a huge advocate for transparency, I agree it's not the best thing to do in every situation

Let’s be Transparent about Transparency

hackernoon.com

Rand Fishkin

344 days ago

Social media isn't as strong as we think in impacting voters, but TV is *shockingly* powerful, despite receiving substantially less criticism.

Is Media Driving Americans Apart?

nytimes.com

Rand Fishkin

344 days ago

Good to remember this next time there's a similar conflict

The pundits were wrong about Assad and the Islamic State. As usual, they're not willing to admit it

latimes.com

Rand Fishkin

344 days ago

Remarkable findings on the power of natural sound to improve people's moods, abilities, and disposition

Sonic Tonic

motherboard.vice.com

Rand Fishkin

365 days ago

Many Strategies Fail Because They’re Not Actually Strategies

hbr.org

Rand Fishkin

377 days ago

Ads *do* work that way, but they also work in many others. Good rundown of them here

Ads Don't Work That Way

meltingasphalt.com

Rand Fishkin

377 days ago

The odds of a lawn dart harming your life aren't high, but we still banned them. The odds of a smart home + security state harming your life seem pretty equivalent...

Why You Should NEVER Buy an Amazon Echo or Even Get Near One

nakedcapitalism.com

Rand Fishkin

379 days ago

A great piece of journalism, this long, but worthwhile read is a series of fascinating, dark stories about the power of SEO, negative reviews, and the lengths companies will go to in order to protect their Google results.

The War To Sell You A Mattress Is An Internet Nightmare

fastcompany.com

Rand Fishkin

381 days ago

Excellent analysis and advice in here

Why and how the Cryptobubble will burst

medium.com

Rand Fishkin

389 days ago

I love clear, logic-driven takedowns of pervasive (and useless) gender myths like this one.

Slutty women don’t end up single and alone, actually

metro.co.uk

Rand Fishkin

390 days ago

Caitlin Moran on Fighting the Cowardice of Cynicism

brainpickings.org

Rand Fishkin

390 days ago

It's the aggregation of experience that makes this piece so uniquely insightful

How to Be a C.E.O., From a Decade’s Worth of Them

nytimes.com

Rand Fishkin

400 days ago

One of the best, most illuminating pieces I've ever read about the science of how we perceive tastes

How Science Saved Me from Pretending to Love Wine

newyorker.com

Rand Fishkin

400 days ago

If Your Team Agrees on Everything, Working Together Is Pointless

hbr.org

Rand Fishkin

402 days ago

This is incredible.

The scientists persuading terrorists to spill their secrets

theguardian.com

Rand Fishkin

409 days ago

A wonderful piece of writing, and a set of concepts that too few of us spend time considering

How to stop professionalising ourselves to death

martinweigel.org

Rand Fishkin

411 days ago

At the heart of America's problems is the belief that an opinion should be just as valid as actual data. Few pieces highlight that better than this one.

More Guns Do Not Stop More Crimes, Evidence Shows

scientificamerican.com

Rand Fishkin

456 days ago

A comprehensive guide to the new science of treating lower back pain

vox.com

Rand Fishkin

456 days ago

Potentially complex ethics, but a good phenomenon to be aware of

See the cool kids lined up outside that new restaurant? This app pays them to stand there.

washingtonpost.com

Rand Fishkin

460 days ago

Not just a good commentary on the current state of VC (which is damned odd), but also a great example of a company wisely bucking the prevailing trend

A Different Way — Thoughtful Financing, Or Why We Said “No” to a Lot of Money

blog.parse.ly

Rand Fishkin

460 days ago

Dark, but welcome data in the search for understanding of what the term and those who embrace it are all about

The Dark Minds of the 'Alt-Right'

theatlantic.com

Rand Fishkin

472 days ago

The findings are actually quite useful and the traits they found to be non-correlated with success were equally interesting

What Sets Successful CEOs Apart

hbr.org

Rand Fishkin

480 days ago

Well argued, and backed up with data and investigation into counterpoints... We need another giant stimulus

The Great Recession never ended

theweek.com

Rand Fishkin

514 days ago

I hated being groomed to be "tough" as a bit. Took me decades to unlearn it. Great piece.

Talking to Boys the Way We Talk to Girls

nytimes.com

Rand Fishkin

532 days ago

marketingweek.com

Rand Fishkin

532 days ago

Inside every group member is a potential lone dissenter who can restore a sense of individuality and create a foundation for constructive dissent

The Case for Less Solidarity

nautil.us

Rand Fishkin

532 days ago

May we all have Marilee's courage

Marilee Talkington

facebook.com

Rand Fishkin

532 days ago

We need to stop stereotyping, because the data doesn't fit the narrative

It’s time to bust the myth: Most Trump voters were not working class.

washingtonpost.com

Rand Fishkin

534 days ago

The best piece I've read on this topic. Nuanced, and complex, just like reality.

I Fought For a Better Israel Than This

politico.com

Rand Fishkin

543 days ago

Fascinating

Shakespeare’s Genius Is Nonsense

nautil.us

Rand Fishkin

543 days ago

Google now knows when its users go to the store and buy stuff

washingtonpost.com

Rand Fishkin

543 days ago

This is wholly incredible. Fingers crossed, it takes off like universal basic income, and real attempts are made to experiment.

The Rock-Star Appeal of Modern Monetary Theory

thenation.com

Rand Fishkin

549 days ago

The Most Amazing Lie in History

mentalfloss.com

Rand Fishkin

549 days ago

This might be the best political writing I've seen in months, and it tells a truly Hollywood-worthy story of Mueller and Comey from the Bush years that I'd never before heard.

What Donald Trump Needs to Know About Bob Mueller and Jim Comey

politico.com

Rand Fishkin

549 days ago

Great case study in how PR can help drive adoption

What matters (and doesn’t) when getting press for your startup

medium.com

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