Rand Fishkin

SparkToro founder, formerly Moz founder+CEO. Author, speaker, blogger, traveler, feminist, and husband to @everywhereist

295K Followers | 85 Following

Follow

Rand Fishkin

80 days ago

Good methodology here, and interesting, if unnerving, results.

Too Many People Think Satirical News Is Real

getpocket.com

Rand Fishkin

101 days ago

Terrific post on SaaS lessons learned. A lot of them run counter to common best practices, but I'd argue they're 100% spot on.

After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium — Outseta

outseta.com

Rand Fishkin

173 days ago

Why do we make life so insanely hard for smart, kind, hard-working folks who just need to get by? Reading this piece gave me a new level of empathy. Hope it does for you, too.

How I Get By: A Week in the Life of a McDonald’s Cashier

vice.com

Rand Fishkin

180 days ago

The sauce is worth trying. I found it a bit basic to eat alone, but with meatballs or over zucchini, or as a dipping red sauce... Or heck, for kids or those who appreciate simple but great, it's pretty remarkable.

The Pasta Sauce Hailed as the World’s Best Is Surprisingly Easy to Make at Home

getpocket.com

Rand Fishkin

193 days ago

A great history lesson about how not to repeat the past.

In the aftermath of a terrible war, Americans once purchased an illusion of reconciliation, peace, and civility through a restoration of white rule. They should never again make such a bargain.

Civility Is Overrated

theatlantic.com

Rand Fishkin

201 days ago

A wonderful, short treatise on where ideas come from

The Myth and Magic of Generating New Ideas

newyorker.com

Rand Fishkin

201 days ago

The inequality problem is compounded by a simple fact: the rich hoard their wealth. The poor and middle class spend it. Economic engines fail when wealth isn't utilized.

Opinion: The super rich elite have more money than they know what to do with

marketwatch.com

Rand Fishkin

201 days ago

This is a great piece, pointing out the foolishness of recognizing and rewarding achievement > kindness.

Stop Trying to Raise Successful Kids

theatlantic.com

Rand Fishkin

201 days ago

You need this knowledge in your life friends.

The official instant ramen power rankings

latimes.com

Rand Fishkin

201 days ago

This was surprisingly fun (and full of literal surprises!)

43 Embarrassing Grammar Mistakes Even Smart People Make

getpocket.com

Rand Fishkin

219 days ago

Absolutely fascinating. Can't wait to find out the next part of this story.

“There Is Definite Hanky-Panky Going On”: The Fantastically Profitable Mystery of the Trump Chaos Trades

vanityfair.com

Rand Fishkin

237 days ago

An excellent idea that should become mainstream ❤️

Written interviews help reduce the biases in favor of people that think fast on their feet that are inherent in live interviews

Why SafeGraph Does Written Interviews ✍️ (and Why Your Company Should Do Them Too)

blog.safegraph.com

Rand Fishkin

238 days ago

This is more than willful ignorance and pseudo-science. It's a full on campaign by people who know they're lying, and who are profiting from those lies. A wonderfully revealing bit of reporting here.

How anti-vaxxers target grieving moms and turn them into crusaders against vaccines

nbcnews.com

Rand Fishkin

261 days ago

His research is hilarious,” says Carter. “He takes people who self-define as lucky and people who don’t say they’re lucky, and then he puts a $20 bill in the street and the lucky people notice them and pick them up. And unlucky people don’t.”

The Key to Good Luck Is an Open Mind

getpocket.com

Rand Fishkin

261 days ago

While the message is a little muddled, the exploration of history and context is superb.

Every Culture Appropriates

getpocket.com

Rand Fishkin

267 days ago

What an incredible read...

The Jackie Robinson of Rodeo

getpocket.com

Rand Fishkin

270 days ago

Go big or go home and you often end up home. Go small, steady, and consistent over time and you end up with something big.

The Case for Being Good Enough

getpocket.com

Rand Fishkin

270 days ago

If you need something delightful to read and marvel over...

This Italian Town Always Smells Like Panettone

getpocket.com

Rand Fishkin

303 days ago

Exceptional piece of writing.

The California coast is disappearing under the rising sea. Our choices are grim

latimes.com

Rand Fishkin

303 days ago

A fascinating journey down the utopian rabbit hole... And how achievable this stuff really is.

The case for a universal basic income, open borders, and a 15-hour workweek

vox.com

Rand Fishkin

364 days ago

Good intent, but sadly GDPR has not curbed much (if any) of its intended targets, but has, instead, harmed the EU startup field, driven companies away, and helped FB+GG gain even larger monopolies.

GDPR After One Year: Costs and Unintended Consequences

truthonthemarket.com

Rand Fishkin

411 days ago

The complexity and moral ambiguity of this piece make it essential reading

Irish cultural pride gives this cosmopolitan second thoughts

washingtonpost.com

Rand Fishkin

416 days ago

Wow. This is worth a read no matter how much or little you care about professional basketball.

Privileged

theplayerstribune.com

Rand Fishkin

422 days ago

You will not find a better troll of NYC's attitude to every other place ;-)

Column: For cramped New York, an expanding dining scene

latimes.com

Rand Fishkin

457 days ago

Platforms make this sound like a hard problem, but Pinterest shows that it's not.

Anti-vaxx propaganda has gone viral on Facebook. Pinterest has a cure

theguardian.com

Rand Fishkin

472 days ago

It's long past time.

Time to Break the Silence on Palestine

nytimes.com

Rand Fishkin

472 days ago

A superb analysis "Schultz’s campaign is long on ego, short on answers, and so confused about the dynamics of American politics that it threatens to worsen every problem he claims to worry about."

Howard Schultz’s campaign is based on 3 ideas, and they’re all wrong

vox.com

Rand Fishkin

473 days ago

Not a popular position, but this piece makes a good case that it's probably worth the conversation

The case for capping all prison sentences at 20 years

vox.com

Rand Fishkin

473 days ago

"But Twitter is not that carefree clubhouse for journalism anymore. Instead it is the epicenter of a nonstop information war, an almost comically undermanaged gladiatorial arena where activists and disinformation artists and politicians and marketers gather to target and influence the wider media world."

Never Tweet

nytimes.com

Rand Fishkin

480 days ago

An exceptional piece that looks wisely (and harshly) at the odd, often revisionist history of how big tech companies succeeded and what we all should want for incentives in the startup & tech worlds.

The fundamental problem with Silicon Valley’s favorite growth strategy

qz.com

Rand Fishkin

490 days ago

Remarkable, if true.

In the Nature–Nurture War, Nature Wins

blogs.scientificamerican.com

Rand Fishkin

490 days ago

A good back and forth about the system we live in and it's probable futures

Is capitalism worth saving?

vox.com

Rand Fishkin

494 days ago

What happens when conspiracy theorists get their way

Here's What Happened When an Alaskan City Took Fluoride Out of Their Drinking Water

sciencealert.com

Rand Fishkin

500 days ago

A superb, timely analysis

Competition Is Dying, and Taking Capitalism With It

bloomberg.com

Rand Fishkin

517 days ago

Yup. Yup. Yup. Every city doesn't want to become some other city. But we all agree San Francisco is the worst cautionary tale of the bunch.

Happy New Year! May Your City Never Become San Francisco, New York or Seattle

nytimes.com

Rand Fishkin

535 days ago

Superb, mind-opening read. Made me want to learn more.

The Island the Left Neglected

dissentmagazine.org

Rand Fishkin

535 days ago

Not sure I'm an Aaron Sorkin fan, but this remarkable series of events around the To Kill A Mockingbird play makes me damn sure I want to go see it.

“You’re Licked Before You Begin, But You Begin Anyway.” —Atticus Finch

vulture.com

Rand Fishkin

538 days ago

Simple, but spot on. And applicable beyond just romantic relationships too.

How to Accept Your Partner’s Flaws

artofmanliness.com

Rand Fishkin

540 days ago

Wise advice that seems hard for most folks to swallow.

Your Home Is Not An Investment

forbes.com

Rand Fishkin

543 days ago

Nails it.

So, You’ve Wandered Into a Too-Expensive Store

nytimes.com

Rand Fishkin

543 days ago

Dear god... Reading this makes me *very* glad we're avoiding the "influencer" field with SparkToro. This space has... A lot of maturing to do.

How and why do influencers make so much money? The head of an influencer agency explains.

vox.com

Rand Fishkin

543 days ago

Beautifully written, this piece touched on *new* points about social media culture (a hard thing to do in a space where every aspect is so thoroughly over-analyzed)

Toward a More Radical Selfie

theparisreview.org

Rand Fishkin

543 days ago

Superb advice and wonderful framing.

You probably won’t make it to the top

m.signalvnoise.com

Rand Fishkin

551 days ago

A surprisingly delightful read

Five Black Fridays at the mall food court

vox.com

Rand Fishkin

557 days ago

Not a huge fan of the title, but the analysis inside makes some good points (and some new ones I hadn't seen before!)

There Was No Midterm Misinformation Crisis Because We've Democratized Propaganda

buzzfeednews.com

Rand Fishkin

573 days ago

Honestly, I expected to dislike this piece, as I have t been a huge fan of many of Amazon's business practices. But, it surprised me. This thinking 100% fits with my own experiences around high quality work and decision making.

The Bezos way: sleep, puttering, and three high-quality decisions a day

m.signalvnoise.com

Rand Fishkin

573 days ago

Yes. Yes. Yes. I often wonder if I'd done my last company this way, whether things would have gone better...

Why Greatest Products Do Only One Thing

uxplanet.org

Rand Fishkin

594 days ago

Good love Swisher's transparency and self awareness in this very fun piece

“I Just Knew I Was Going to Surpass These Guys I Was Working For”

slate.com

Rand Fishkin

599 days ago

So simple, yet so genius (granted, I haven't dated in 18yrs and hopefully never will again, so take my advice with the appropriate grain of salt)

Dating Without Texting Is the Absolute Best

thecut.com

Rand Fishkin

599 days ago

Wil Reynolds recommended this piece, and it's easy to see why. The stats and research paired with real letters from couples is powerful, and often humorous and engaging too.

Every Successful Relationship Is Successful for the Same Exact Reasons

markmanson.net

Like this set of items on Pocket? Share with friends.