Peter Van Leeuwen

187 days ago

Why 2016 Was The Beginning of The End of The Current Ad Tech Cycle

exchangewire.com

There was a lot of M&A this year in advertising technology. According to Eric Franchi’s ad tech M&A tracker, there were eighteen acquisitions in excess of USD$100m (£68.4m) in 2016 – with a combined total of nearly USD$10bn (£6.8bn).