Mladen Srdić

464 days ago

There are many advantages to a customer-centric approach, but here's the big one: customers are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great.

Amazon's Jeff Bezos constantly reminds his workers about the biggest enemy: 'Irrelevance. Followed by excruciating, painful decline.'

Amazon CEO Jeff Bezos knows a thing or two about building a successful business. In his latest letter to Amazon shareholders, published Wednesday, Bezos explains why he believes centering a business on "obsessive customer focus" is the best way to succeed.