On Writing Well - by William Zinsser
Make the reader smile and you’ve got him for at least one more paragraph.
“Mining and oil companies exploit the physical environment; social media companies exploit the social environment,” he said. “The owners of the platform giants consider themselves the masters of the universe, but in fact they are slaves to preserving their dominant position ... Davos is a good place to announce that their days are numbered.”
I should start running without the race in mind, both literally and metaphorically.
People find it more motivating to be partly finished with a longer journey than to be at the starting gate of a shorter one.
One way to motivate action, then, is to make people feel as though they’re already closer to the finish line than they might have thought.
How did Starbucks charge more for coffee, then? If we were previously anchored to the prices at Dunkin' Donuts, how did we move our anchor to Starbucks?
Schultz worked diligently to separate Starbucks from other coffee shops, not through price, but ambience - to feel like continental coffeehouse.
1. The 40-20-10-5 rule
Concision in framing will many times be the answer to the right solution. For all those problems that are difficult to define quickly, you can apply this rule that goes through 4 basic steps. State your problem in 40 words. Cut it down to 20, then to 10 and end up with a 5 words problem statement. If you can not keep it simple, probably you have not reached the roots of it yet.
"When you don't own things, you don't have to keep track of them. You just show up."
“Freedom is secured not by the fulfilling of men’s desires, but by the removal of desire.”
I was at Woodstock 99 and am sad to see this one cancelled.
The AGB 2018 Trustee Index, a recent study conducted by the Association of Governing Boards and Gallup, finds that three in four trustees (74%) are concerned or very concerned about the future of higher education in the U.S. Their concerns remain focused largely on one main challenge: affordability.
There’s a powerful piece of folk wisdom: prepare the child for the road, not the road for the child. As soon as you grasp the concept of antifragility, you understand why that folk saying is true.
A quick read.
Draw a circle on a page, and write down all of the things you can control or influence inside of it and all of the things you cannot outside of it. Remind yourself that you can care about externalities — your work, your team, your family — without
“When you see the analytics of a kidfluencer channel, the dominant audience is 25- to 34-year-old women,” Mr. Chavez-Munoz said. “That’s obviously not the case. The case is that the child is watching it on their parents’ device.”
A great assignment by Dr. Cowley!
This story is a bit old but it is worth a read.
Put differently, 37% of Facebook users are both assigned a political affinity and say that affinity describes them well, while 14% are both assigned a category and say it does not represent them accurately.
Always a fan of simple solutions.
A powerful story.
The other point of view about the Fire documentary.
Sad to hear about the passing of a man I truly admire.
The dawn of light-emitting diode (LED) lighting is expected to significantly lower costs and spur consumption. In addition, LED lighting produces light with a bluer cast, which is more effectively scattered by the atmosphere. “This has the potential to be the nail in the coffin for seeing stars in most communities,” Nordgren tells me.