Michael Woodruff

424 days ago

Amazing this story was published on the same day a client was asking about it!

Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce – Smashing Magazine

smashingmagazine.com

What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites.