But regardless of your mission statement, your culture, your values, and so on, if you choose the wrong revenue model, it will dominate them in a shareholder-value-driven, capitalistic society. Culture can only dominate if it’s negative. A positive culture is necessary, but it’s not sufficient.

In other words, over the long term, a company (and its product) will morph to take the shape of its revenue streams.

### Is Revenue Model More Important than Culture?

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I always loved getting problems of the type “What is the limit as x approaches infinity” type in high-school/college. You’re given an equation (of the classic y=x format), and asked to derive what the value of y will be as x grows to infinity.