Martin Soler

Marketing, Design and Tech enthusiast. At work I help travel tech companies create better marketing strategies. Martinsoler.com

18 Followers | 16 Following

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Martin Soler

31 days ago

Hopefully a wake up call to the Silicon Valley culture that is turning into what Wall Street was in the 1980s: Wonder boys that made a lot of money doing dubious deals, not because they should but because they could.
But it is unlikely that those within the bubble will see it. The "need" to make quick money turning over a weird business plan into raised capital has far surpassed the innovation that Silicon Valley outputs. As to the article, it isn't very factual and generalizes way too much. Unfortunately for the writer (and possibly the world) the rest of the world doesn't see things like you do. The world isn't turning on Silicon Valley, the media is. Because it is a "better story". The David and Goliath roles have switched, that's about all that happened.

their geek genius founders made better heroes than the greedy Wall Street jerks that had just tanked the economy.

The Other Tech Bubble

wired.com

Martin Soler

44 days ago

The Outline uncovers the least hidden secret in the media world. This is being shared like it is a revelation. Almost all media mentions are paid today. The startups "hack" the system with paid mentions like this. The bigger companies pressure editors through massive ad budgets and exclusives. Then there's the influencers and the "shock" that some discover there's exchange for mentions. It's not right, but it's not news. People need to stop pretending like this is breaking shocking news. The media professionals are sharing this like a huge bit of investigative reporting when it has most probably been happening in their offices for years. #rant

How brands secretly buy their way into Forbes, Fast Company, and HuffPost stories

theoutline.com

Martin Soler

46 days ago

These kind of actions are pushing mainstream media down a slippery slope. After crying about the fake news problem that got current president elected that they publish fake news like this in behalf of Monsanto, an already not so loved company, just throws their credibility out the window at a very fast rate. Just how much of current mainstream media industry is just paid content?

Monsanto Spin Doctors Target Cancer Scientist In Flawed Reuters Story

huffingtonpost.com

Martin Soler

50 days ago

It's great when people who actually do things write. Even though I find this piece particularly hard to read since it is almost an advert for Snapchat, rather than a deep dive into the effects of social media and a real solution. Not sure the concept of individual based feeds and algorithms really answer many questions. I don't quite see how that will solve the tunnel issue of fake news.

Exclusive : Snapchat founder Evan Spiegel blasts social media

axios.com

Martin Soler

53 days ago

Some ideas of what happens after irreplaceable paintings like the Da Vinci get sold. While we're on the topic of irreplaceable, isn't any handmade object irreplaceable? It's just how much we agree it is irreplaceable that makes the value.

In the movie version of the event, as soon as the hammer comes down, the auction house sends out decoy trucks and spreads disinformation on the dark web to thwart potential gangsters waiting to seize the work for their mobbed-up bosses.

So You Just Bought a $450 Million Leonardo da Vinci Painting. Now What?

news.artnet.com

Martin Soler

73 days ago

The Weinstein story is going to trigger a witch hunt in the movie industry. It is a scary thought. Scary that it could remain confined to the movie industry. I've heard similar stories in the hotel industry and I am sure every industry has predators. The only thing we must make sure is that we separate recurring offenders from those who might have made a mistake 20 years ago. They're not the same. Even though they're often really closely related. But other than that, bring it on. It should be easy to report these offenses. A system to verify the validity needs to be built though.

Harvey Weinstein’s Army of Spies

newyorker.com

Martin Soler

88 days ago

An old story well explained. A behind the scenes look at Warren Buffett's trip to Wall Street.

Warren Buffett’s Wild Ride at Salomon (Fortune, 1997)

fortune.com

Martin Soler

91 days ago

When telling hoteliers they should start investing into voice it is often met with skepticism. And it is understandable since this isn't going to change over-night but here's a taste of how it is changing. Again, it is always safer to look next door.

Mark Ritson: Voice search spells trouble for both brands and retailers

marketingweek.com

Martin Soler

91 days ago

When telling hoteliers they should start investing into voice it is often met with skepticism. And it is understandable since this isn't going to change over-night but here's a taste of how it is changing. Again, it is always safer to look next door.

It’s not going to happen straight away. As with any technology, it starts with a few geeks in Hoxton and a range of minor, thoroughly underwhelming capabilities. But it’s coming, and with it the very real possibility that P&G and Unilever and the large supermarkets may lose ground and that the usual cabal of tech companies find another market to enter, dominate and plunder.

Mark Ritson: Voice search spells trouble for both brands and retailers

marketingweek.com

Martin Soler

97 days ago

We've often referred to these as Operating System companies. But Hub companies might be a more appropriate name. The dangers and opportunities of these companies and their responsibilities for the rest of the economy.

And this is where the hub firms will most likely leverage their large and growing lead—and cause value to concentrate around them.

Managing Our Hub Economy

hbr.org

Martin Soler

112 days ago

An interesting view on the Hillary thing.

The Real Reason Hillary Can’t Just Shut The Fuck Up And Go Away

medium.com

Martin Soler

148 days ago

I'm not sure what surprises me the most. The fact that money and power hungry Silicon Valley people are essentially just a carbon copy of the 1980s Wall Street Traders or how they treat women. I just can't believe how primitive this all is.

Then the CEO switched topics. To sex workers. He asked Ted what kind of “girls” he liked. Ted said that he preferred white girls — Eastern European, to be specific.

This Is How Sexism Works in Silicon Valley

thecut.com

Martin Soler

159 days ago

The caprices and challenges of working in the luxury service industry. Thankfully most guests are wonderful people who neither need nor want any more than what's on the menu. But the weird exceptions make for great reading and party talk.

12 Shocking Things I Learned by Working as a Butler at the Plaza Hotel

bloomberg.com

Martin Soler

161 days ago

Airports are complex, high stress environments that can always be improved. The less time we have the more we feel every tiny level of bad design. But we rarely praise the 99 things that were well designed.

12 Ways Airports Are Secretly Manipulating You

mentalfloss.com

Martin Soler

164 days ago

Despite not being American, the Simpson trial always fascinated me. How could something go this wrong. But that is another story. This one is about one of the main Lawyers in the case and how it all turned out in the end. I guess it depends on one's life goals.

I decided I was going to live my life and let the candle burn, because you never know when it will get snuffed out. Some would call it indulgence, but I had a thoroughly good time.

The Rise and Fall of F. Lee Bailey, the Lawyer Who Set O.J. Simpson Free

townandcountrymag.com

Martin Soler

166 days ago

An interesting look at how the major magazines need to rethink their positions. Now is as good a time as any to review how where they need to go.

Thus, the glossy magazine doesn’t have the power it once did. While Vogue transports the reader to a fantasy world of high fashion – in much the same way watching a film offers an escape from the everyday – and is still seen by many as the bastion of high-end style, the magazine’s influence has nevertheless been diluted.

Does the fashion industry still need Vogue in the age of social media?

theguardian.com

Martin Soler

166 days ago

An interesting look at the economics of retail fashion industry and what could be improved. Hoteliers suffer from a different but equally difficult issue of inventory management.

Op-Ed | The Cost of Dead Inventory: Retail’s Dirty Little Secret

businessoffashion.com

Martin Soler

166 days ago

Before Jobs there was Disney. One of the most fascinating business leaders of all time. An interesting story from on of the guys who worked with him.

No, no, you don’t tell Walt you didn’t know, you found out [how].

Marty Sklar Discusses Working With And For Walt Disney

disunplugged.com

Martin Soler

213 days ago

For all the uselessness in some of these sports. Not to mention the pollution, it is still an amazing feat of mechanical and human work.

2017 Le Mans: A 200-mph Race for the Future of Automobiles

wsj.com

Martin Soler

218 days ago

Getting closer to understanding what AI and ML are and how they work.

Here’s The Unofficial Silicon Valley Explainer On Artificial Intelligence

fastcompany.com

Martin Soler

219 days ago

Geeking out on iPhone history. Really pleasant read on the real and gritty and life that built the magic of the mobile computing.

The secret origin story of the iPhone

theverge.com

Martin Soler

230 days ago

Fun to watch a system so based on trust actually work, in a country with so big a population.

Lost: Struggling to cope with millions of unclaimed items in Tokyo

japantimes.co.jp

Martin Soler

245 days ago

An interesting look at someone who most probably represents Americans in the most stereotypical way. To the point where even the thought of the world being different to what they had previously imagined is met with surprise and disbelief.

Exclusive Excerpt: Roger Ailes Off Camera

vanityfair.com

Martin Soler

261 days ago

It's a marketing fact that the more times something is seen the more people become addicted to it. The music industry releases singles because they know this will happen. Still an interesting read.

The more we’re exposed to the good and the bad, the better we are at telling the difference. The eclecticists have it.

Why the Mona Lisa stands out

1843magazine.com

Martin Soler

290 days ago

An astonishing and plain account of the Adderall problem. Kind of scary to think that our future generations have grown on such drugs. The long-term effects this will have is hard to measure. How this will affect politics, business and so forth nobody seems to be thinking about.

Generation Adderall

nytimes.com

Martin Soler

296 days ago

There change this will bring to the way we work and live is going to be quite big. The change this will bring to the way marketing works is going to be huge. Less spam and less money wasted for broad and useless advertising is another one. But how should we prepare for it? How can the little guys prepare for this?

mobile.nytimes.com

Martin Soler

314 days ago

The majority of the world lives with trust, and it works rather well. The philosophical fallacy of a world needing no trust is also a world needing no people. Is block chain just another restraint rather than fixing the trust issue?

Blockchain enthusiasts crave a world without bankers, lawyers or fat-cat executives. There's just one problem: trust

aeon.co

Martin Soler

315 days ago

Interesting to see such a prominent figure state things that are still considered fringe material. But then aren't all of the prominent figures, thinking and opinionated people like the rest of us?

Winston Churchill’s essay on alien life found

nature.com

Martin Soler

319 days ago

Getting product market fit is a crazy hard task. No matter how good you are, there will be a good deal of bad surprises along the way until it is found. I consider myself lucky enough to have managed to successfully find it twice. But I must have failed at least 5-6 times before. The only thing I can say that most people miss (but this too isn't a silver bullet) is go to the market and live like the market as much as you can to understand how they think.

In the early days of a product, don’t focus on making it robust. Find product market fit first, then harden

12 Things about Product-Market Fit

a16z.com

Martin Soler

354 days ago

Organizing and structuring tech organizations the systems and concepts that worked and that didn't work at Microsoft.

Functional versus Unit Organizations

medium.learningbyshipping.com

Martin Soler

358 days ago

Getting the inspiration for a good pitch, a great deck, a way to present a company or product is not easy. Trying to begin with a blank page each time works in utopia. In reality we're always working from a model, in our minds or elsewhere. These startup pitch decks "models" are better than many other models in that they worked. And in most cases we can relate to the products which helps.

A collection of real fundraising decks from real startups.

Startup Pitch Decks

attach.io

Martin Soler

358 days ago

How much money to do we need? When is it too much? A very interesting article. What is doesn't explain is the anatomy and cure for greed. But that's probably coming soon.

Transcendental money is the amount of money required to transcend time. It makes just enough money to satisfy all your reasonable needs, wants and desires, but no more. You can do the math yourself, factor in the cost of living where you live, or want to live, it's just arithmetic to determine what your transcendental money number is.

Transcendental Money

scripting.com

Martin Soler

364 days ago

A brilliant analysis of moving on and how to that best. Should be mandatory reading for people working with software engineering.

One of the hardest things in life is to know when to keep going and when to move on.

The 3 Stages of Failure in Life and Work (And How to Fix Them)

jamesclear.com

Martin Soler

364 days ago

Some very interesting data in here for presenters.

The Shape of My Perfect Keynote?

linkedin.com

Martin Soler

364 days ago

Because we have become so accustomed to the friction on travel booking things like separate booking engines exist on hotel websites. We still think with odd paradigms in which it seems totally ok that people are bouncing around upward of 30-40 websites over a period lasting days before booking their hotel. But when that paradigm changes and we find one that dramatically reduces friction, we should embrace it. Voice and chat will change travel for the better.

The definition of a great platform is that it allows you to do something that wasn’t possible before.

Chat is the New Browser

medium.com

Martin Soler

364 days ago

More on deep learning and AI.

We chat with deep learning company, Skymind, about the future of AI

thenextweb.com

Martin Soler

364 days ago

Voice will do a lot to change the current travel booking paradigm. In fact it will probably change where we go. We don't need to go to Barcelona, or some other typical place anymore. Voice and AI will be able to suggest new places that we can travel to for $300 or not longer than 3h away etc. Which could make travel much more exciting and discover new places. When will it happen will is a question only Millionaires can answer.

Voice Is the Next Big Platform, and Alexa Will Own It

wired.com

Martin Soler

365 days ago

In my view, we're subjected to a lot more propaganda than we would care to believe. If we knew how much and how much of it is unconsciously fed to us through "fact checked" mainstream media we'd be so disgusted we wouldn't believe it. The minute a story has any commercial interest it will be used in propaganda. Food, medicine, banking, weapons and many more industries use these grey tactics all the time.

This is why propaganda — which provides a simple, convenient and seemingly coherent narrative architecture for processing events — thrives in a polarized environment in which truth is regarded as relativistic and facts are treated as fungible. And it’s how reality-distorting propaganda undermines the reasoned deliberation that is so essential to democracy.

‘How Propaganda Works’ Is a Timely Reminder for a Post-Truth Age

nytimes.com

Martin Soler

365 days ago

Pioneering and innovating similarly don't follow rules. They are messy, confused, gritty and not always pretty. The journey and the destination are what make it. Companies by default build rules and need rules. The bigger the company the more rules are needed to make it work. Interesting how Amazon managed to find a bizarre middle-ground. Is it sustainable on a human level is an interesting question. In the end a company is made of people who need to be able to work with each other.

Amazon has figured out how to combine the entrepreneurial culture of a small company with the financial resources of a large one. And that allows it tackle problems most other companies can’t.

How Amazon innovates in ways that Google and Apple can't

vox.com

Martin Soler

377 days ago

A tiny bit of insights into one of, if not the most, influential creative advertising and marketing guy ever.

We don't do just snob ads, we don't do just short copy ads, or just long copy ads, or any particular style.

(33)A Conversation with William(Bill) Bernbach

d.hatena.ne.jp

Martin Soler

399 days ago

The ethics of designers and for that matter coders is a question that will increasingly be affecting us. As more of our life is managed through invisible algorithms and design tweaks.

The ethics of good design: A principle for the connected age

medium.com

Martin Soler

399 days ago

Love to see how people are creating the future even if just on paper. Artists have inspired technology in so many ways.

Six Designers Take On Some of the World’s Toughest Redesign Challenges

nytimes.com

Martin Soler

399 days ago

Tips for selecting the brand name. Use an existing word or invent one. I don't think there is a right or wrong. Expedia (invented) is great success, and so is Booking. However invented has an advantage in SEO and that counts for quite a lot.

Syllables, Scrabble Letters, and Picking Brand Names

hopperanddropper.com

Martin Soler

399 days ago

The drug scene is ever more real post Narcos. This behind the scenes look at El Chapo is educative. As the author says the only solution is going to be working to reduce demand.

If you wonder why America is in the grips of a heroin epidemic that kills two hundred people a week, take a hard look at the legalization of pot, which destroyed the profits of the Mexican cartels.

El Chapo and the Secret History of the Heroin Crisis

esquire.com

Martin Soler

400 days ago

A quite practical view of life and it's stages. Practical because it ours some reference points. Both for oneself and for one's kids.

The Four Stages of Life

markmanson.net

Martin Soler

408 days ago

Earlier I commented that design might be making people dumber, because by solving all the problems for the user we end up with mindless drones who just follow the designed path. That's an exaggeration but is it possible? This article is quite good. A little akward that the author mentions himself in third person as a great designer though.

The future is about affording the user with maximum agency over their experiences, and as advocates for the user we must give them just that

The Future Is Near: 13 Design Predictions for 2017

medium.com

Martin Soler

408 days ago

Design and quality front end suddenly means a lot more than before.

Instead, they are “systems of engagement” (SoE), meaning apps that employees actually use to get their work done.

Why the next great SaaS company will look nothing like Salesforce

techcrunch.com

Martin Soler

408 days ago

If I get there and manage to move out from phase 1 this will be awesome.

Company-building becomes the CEO’s primary job in a Phase 2 startup. The company you build is your second creation and will be your lasting legacy as a founder.

What’s the Second Job of a Startup CEO?

blog.ycombinator.com

Martin Soler

408 days ago

A small peek into the studio with the Beatles.

Not really caring if you liked the old songs better. Full grown men, full of emotion and on top of the world. Meet the Beatles.

50 Years of 'Rubber Soul': How the Beatles Invented the Future of Pop

rollingstone.com

Martin Soler

408 days ago

An interesting read on the Silicon Valley elite.

How Super Angel Chris Sacca Made Billions, Burned Bridges And Crafted The Best Seed Portfolio Ever

forbes.com

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