Filipe Macedo

2 Followers | 9 Following

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Filipe Macedo

8 days ago

the 44-page report show that millennials are as divided as the generations that came before them.

A new survey shows white millennials think a lot more like whites than millennials

washingtonpost.com

Filipe Macedo

8 days ago

this GenForward Survey shows that despite the millennial reputation, white millennials think a lot more like whites than millennials, who are increasingly people of color.

A new survey shows white millennials think a lot more like whites than millennials

washingtonpost.com

Filipe Macedo

16 days ago

"How in the world do they sell something so beautiful and high-quality so cheaply?"

If you make the customers ask this question to themselves, and then tell their friends and followers about it, you have mastered the essence of New Retail.

What is New Retail?

linkedin.com

Filipe Macedo

19 days ago

We need to break free of the short-termism and micro-targeting that digital has spawned. They have important roles to play, but so do brand-building campaigns. "Digital first" is a dangerous phrase, if it means brand second.

Is Efficiency Killing Brands?

adage.com

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