Not An Imposter: Fighting Front-End Fatigue
But it does now allow presidential campaigns to upload their massive email lists and voter files – which contain political habits, real names, home addresses and phone numbers – to the company’s advertising network. The company will then match real-life voters with their Facebook accounts, which follow individuals as they move across congressional districts and are filled with insightful data.
The question is, can Facebook continue to reinvent what’s already on the market? And, more important, when does innovating become duplicating?
Essentially, batteries are always improving, just like CPUs, but not enough to outpace increasing power demands.
The answer, of course, is: we should care about all this because we’re human beings, dammit. How we treat employees, past and present, is a reflection on the company itself.
The most hopeful aspect coming out of optimism research is that our mindset is malleable — just like a muscle at the gym, we can work on it to strengthen it. Our mindset is not merely a result of genes and upbringing. By refocusing attention on the positive, meaningful parts of life and our personal strengths, we can scientifically retrain the brain to default to that way of thinking.