Kevan Lee

64 days ago

The first theme is to be very scrappy. Good content does not need to cost much money — many of our best posts and videos cost very little. Closely related to this is a high output. When content is cost-effective, you’re able to make more of it. This is critical because you won’t learn very much doing something only a few times. It takes many dozens of times to refine the template to perfection — and indeed this is what we offer our advertisers: a refined social format, forged by dozens of prior failures.

5 Questions With James Lamon, Head of Content, BuzzFeed UK

James takes the #SMWLDN stage 31 October to discuss the state of social media in 2019, the meaning behind “audience first,” and much more.