Kevan Lee

46 days ago

Just setting the KPI isn’t enough, though. These 3 things need to happen:

The team needs have a sense of ownership over the KPI.
If they don’t feel like they own it, they will view it as someone else's problem.
Every single person on the team needs to understand the KPI and have easy access to viewing it.

How You Battle the "Data Wheel of Death" in Growth

brianbalfour.com

Even if you treat data as a process vs a project, that doesn’t necessarily translate into success. There are companies that spend endless time on the infrastructure, tooling and instrumentation but then miss something extremely important.