Kevan Lee

892 days ago

Marketing’s role is about recommendation

Slack's CMO on how to use the best of consumer marketing at B2B brands

When Bill Macaitis took up the CMO role at Slack a year and a half ago, he faced a big problem – the start-up’s own staff did not have a coherent idea what the company actually does. “When I joined there were 50 people in the company.