Kevan Lee

1123 days ago

I believe it is critical to have the courage to test big. If you spend all your time merely trying to optimize things you already know work, you likely will not achieve exceptional performance.

An Agency Perspective: Shifting the Measurement Mindset to Drive Growth

thinkwithgoogle.com

While digital marketing is a key focus for many brands, understanding mobile's true impact on business can be a challenge. We sat down and spoke with Merkle's Chief Growth Officer, Adam Lavelle, about rethinking measurement approaches to drive real business growth.