Kevan Lee

VP of marketing at Buffer. Hi there!

501 Followers | 24 Following

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Kevan Lee

61 days ago

On the internet, where attention is bought and sold like a commodity, the scarce resource has shifted from attention to trust.

The Customer Acquisition Pricing Parade — David Perell

perell.com

Kevan Lee

61 days ago

The first theme is to be very scrappy. Good content does not need to cost much money — many of our best posts and videos cost very little. Closely related to this is a high output. When content is cost-effective, you’re able to make more of it. This is critical because you won’t learn very much doing something only a few times. It takes many dozens of times to refine the template to perfection — and indeed this is what we offer our advertisers: a refined social format, forged by dozens of prior failures.

5 Questions With James Lamon, Head of Content, BuzzFeed UK

socialmediaweek.org

Kevan Lee

61 days ago

Hire great people, and then trust them completely. Default to trust, and then let anyone go who doesn't live up to that trust.

Clearbit's approach to management

blog.clearbit.com

Kevan Lee

94 days ago

Depth of Field: Alex Morgan and the Politics of Women in Celebration

wired.com

Kevan Lee

104 days ago

The list of tools that top DTC brands are using today

D2C 2.0: The Rise of Infrastructure

hackernoon.com

Kevan Lee

104 days ago

Stewart Butterfield and the Changing of the SaaS Guard

theinformation.com

Kevan Lee

134 days ago

Young workers are likely to ask for a promotion after just one year

The Office Rookies Who Ask for the World

wsj.com

Kevan Lee

134 days ago

A lot of people talk about Instagram being the mall of our generation and I buy into that.

From the Thingtester: How t...

producthunt.com

Kevan Lee

180 days ago

Such a neat concept for how leaders influence their teams

1. Being grease instead of glue

The Value of Taking a Sabbatical

helpscout.com

Kevan Lee

269 days ago

Not sure I fully agree with the anti-README angle (I have done READMEs in the past), but I do like this sentiment

If you want to build trust, you do that by showing up, talking to your team both individually and as a team, and behaving in an ethical, reliable manner. Over, and over, and over again. You don’t get it from writing a doc about how you deserve their trust.

I hate manager READMEs

medium.com

Kevan Lee

302 days ago

A world class team and an authentic brand that resonates with consumers can take a seemingly uninteresting market by storm.

The Direct-to-Consumer Landscape

medium.com

Kevan Lee

309 days ago

Just setting the KPI isn’t enough, though. These 3 things need to happen:

The team needs have a sense of ownership over the KPI.
If they don’t feel like they own it, they will view it as someone else's problem.
Every single person on the team needs to understand the KPI and have easy access to viewing it.

How You Battle the "Data Wheel of Death" in Growth

brianbalfour.com

Kevan Lee

331 days ago

lean was an answer to a specific problem, one that most entrepreneurs still face and that ebbs and flows depending on capital markets. It’s a response to scarce capital, and when that constraint is loosened, it’s worth considering whether other approaches are superior.

NewTV Is the Antithesis of a Lean Startup. Can It Work?

hbr.org

Kevan Lee

331 days ago

I keep my 1:1s pretty casual and conversational. Our team is majority remote, so for me, these meetings are as much about building relationships as they are about checking in on projects, performance, and career aspirations.

Trello’s Justin Gallagher on Remote Management at Scale + More

hackernoon.com

Kevan Lee

331 days ago

1 - How were you brave today? 2 - How were you kind today? 3 - How did you fail today?

We Ask Our Kids The Same 3 Questions Every Night

huffpost.com

Kevan Lee

344 days ago

Human Terrain

pudding.cool

Kevan Lee

554 days ago

“The goal isn’t credit. The goal is change.”

– Seth Godin

The End Goal

swiss-miss.com

Kevan Lee

596 days ago

5. If you’ve hired people you trust (and if you haven’t, why not?), trust that they’re working.

40 Lessons From 4 Years of Remote Work

open.buffer.com

Kevan Lee

610 days ago

A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do.

Many Strategies Fail Because They’re Not Actually Strategies

hbr.org

Kevan Lee

645 days ago

For (target customer)
Who (statement of need or opportunity),
(Product name) is a (product category)
That (statement of key benefit).
Unlike (competing alternative)
(Product name)(statement of primary differentiation).

Positioning Your Startup is Vital — Here’s How to Nail It

firstround.com

Kevan Lee

694 days ago

Managers would often complain to me about an employee or someone in another department. I'd always say, "Have you told her yet?"

Humans Hate Being Spun: How to Practice Radical Honesty — from the Woman Who Defined Netflix’s Culture

firstround.com

Kevan Lee

701 days ago

If both our friends and our news sources most likely reflect our existing beliefs, we risk living in a full-body filter bubble.

12 Ways to Break Your Filter Bubble and Gain Diverse Perspectives

open.buffer.com

Kevan Lee

701 days ago

Flexible tooling: Adoption of that mindset, though, is a lot more important than adoption of any single tool. “Just let everybody have their own specialized data tool. There is no one solution.” Her team uses Looker; other teams might find that something else works better for their analytics. “I hear people say, ‘Wouldn't it be great if we all used Looker for everything?’ There's no amount of time in the world for me to build enough Looker capabilities, even customizations, to answer questions as well as, say, Amplitude for the product team. So let them use the tool that works for them.”

The Four Cringe-Worthy Mistakes Too Many Startups Make with Data

firstround.com

Kevan Lee

890 days ago

Marketing’s role is about recommendation

Slack's CMO on how to use the best of consumer marketing at B2B brands

marketingweek.com

Kevan Lee

942 days ago

doing the right things is more important than doing things right

Doing the Right Thing > Doing Things Right

bothsidesofthetable.com

Kevan Lee

1002 days ago

what has emerged in the paranoia of everyone thinking social media only works when you spend money, is a lack of hustle and a lack of understanding that great content, especially when amplified in subtle ways, can be unbelievably effective.

2017 Key to Small Business Social Media Marketing

garyvaynerchuk.com

Kevan Lee

1089 days ago

It got my attention, not my interest.

Put differently, it got my lizard brain to look but kept my thinking brain peacefully sleeping and my heart beating a slow, steady, uninterrupted pace.

Put differently still, it got 51K unique views and 1600 email addresses. A 3% conversion rate. Pretty solid, actually.

And that speaks to the problem of looking at conversion rates only when we’re measuring lead-gen pages. Because, in the case of the MoneyLab.com/Email page above, those new subscribers didn’t sign up to receive value. They signed up largely out of morbid curiosity. And partly out of being nudged to do so repeatedly. So a 3% conversion rate doesn’t actually mean much at all – in this case or on many lead-gen pages.

What matters – and what you’ll actually be measured against as a marketer – is not how your list has grown but how your business has.

Writing lead gen pages doesn't have to kill your soul (2016)

copyhackers.com

Kevan Lee

1089 days ago

^^ the factors of 10x content

High quality
Entertaining
Solutions based
Fresh
Non-promotional
Educational
Thought leading/innovative
Highly relevant

How to Detect, Repair & Profit From Underperforming Content

blog.hubspot.com

Kevan Lee

1121 days ago

I believe it is critical to have the courage to test big. If you spend all your time merely trying to optimize things you already know work, you likely will not achieve exceptional performance.

An Agency Perspective: Shifting the Measurement Mindset to Drive Growth

thinkwithgoogle.com

Kevan Lee

1122 days ago

Lead Quality
Impact
Cost
Effort
LICE makes everything nice. :)

Our system for scoring & prioritizing every marketing idea

baremetrics.com

Kevan Lee

1128 days ago

Great collection of links

lookadandelion.com

lookadandelion.com

Kevan Lee

1130 days ago

It’s the difference between giving someone a jigsaw puzzle or a blank canvas. Even if both capture the same scene, the process and end results are distinctly different,” says Montulli. “In the first case, the parameters are set; the challenge is about execution and assembly. In the second, framing and addressing the task is as creative as the outcome itself. In this case, you’ve been moved closer to the problem, not just charged with assembling the solution

The Rewards of Creator-Driven Cultures — And The Engineers That Can Deliver Them

firstround.com

Kevan Lee

1135 days ago

Your Salad Lunches are Killing American Leather

Doughnut Write Boring Email Subject Lines

blog.autopilothq.com

Kevan Lee

1135 days ago

we’re the last people in history to know life before the internet,

What it feels like to be the last generation to remember life before the internet

qz.com

Kevan Lee

1137 days ago

Play Ugly, Play Often, Play Different Songs

What Playing in a Rock Band Taught Me About Product Management

medium.com

Kevan Lee

1137 days ago

A 1.3X roofshot per quarter is a clever way to achieve the equivalent of a 10X moonshot in less than 3 years, with the added bonus of giving you a 30% improvement in the first 12 weeks!

The Roofshot Manifesto

rework.withgoogle.com

Kevan Lee

1139 days ago

I care about taking three pages and turning it one page. Then from one page into three paragraphs. Then from three paragraphs into one paragraph. And finally, from one paragraph into one perfectly distilled sentence.

The writing class I’d like to teach

m.signalvnoise.com

Kevan Lee

1157 days ago

Buffer is the epicenter of my operation. Everything I post is flowed through Buffer, so I know that nothing is posting twice or getting lost in translation

Why people thought I was at my desk while I was backpacking in New Zealand

inman.com

Kevan Lee

1157 days ago

I’ve never had a goal

m.signalvnoise.com

Kevan Lee

1372 days ago

Rand Fishkin is One of the Best Online Marketers You Will Ever Meet

stories.producthunt.com

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