Lessons Learned from AppSumo’s Email Specialist
Something like 80% of clicks happen in the first quadrant of the email.
vote for your beneficial future versus living your days stuck in something that happened back in 1922
The average time users spend watching a live video is more than 3x longer than video that isn’t live.
Facebook updated the NewsFeed so Live videos are more likely to appear higher in your feed when those videos are Live, compared to after they are no longer live (live videos are more interesting in the moment than after the fact.)
Facebook live streams have a feeling of urgency, but also a feeling of scarcity. Watchers feel as if they may miss something if they do not watch
Facebook Live videos spark 10 times more comments than regular videos.
Making a small number of key decisions well is more important than making a large number of decisions.
in the words of Bruce Lee: “Adapt what is useful, reject what is useless, and add what is specifically your own.”
The biggest impediment to maintaining a high output is not being clear on what to work on next.
We all get to choose our life stories. It’s our choices that define us, not our gifts. You can only be proud of your choices” Jeff says. You either choose a life of “ease and comfort”, or of “service and adventure”, and when you’re 80, you’ll be more proud of the latter.
Remember, winning is not having your product but the future that’s possible thanks to having your product:
True nobility,” Dyer writes, “isn’t about being better than someone else. It’s about being better than you used to be
Dyer names what he calls the seven “faces of intention”: Creativity, Kindness, Love, Beauty, Expansion, Unlimited Abundance and Receptivity.
from Sufi poet and mystic Hafiz: “I rarely let the word no escape from my mouth because it is so plain to my soul that God has shouted, Yes! Yes! Yes! to every luminous movement in existence.”
he’s automated much of his life outside of work, including laundry and cleaning services, food delivery, and other household chores.
To stay organised, Casalena uses a colour-coded Google calendar to plan his entire day. That way, he can easily see where the much-needed gaps are. He also emails himself reminders, which he then adds to his online calendar
When you procrastinate on a task, you are slowing down the progress of your entire company.
You might find it helpful to jot down—and I mean literally, with an old-fashioned pen and paper—some thoughts about what you want to be doing five years from now, after I’ve used my near-limitless resources to make competing with me both pointless and humiliating
Value your customers, hire well, find a market that isn’t being served, and realize that someday I will utterly crush you
A close friend and collaborator of mine, Steve Magness, is coach to a stable of the world’s best runners. He often says that “the nice part about coaching intrinsically motivated and super driven people is that I rarely, if ever, have to push them forward. That’s not the hard part
most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you’re probably being slow.
To keep the energy and dynamism of Day 1, you have to somehow make high-quality, high-velocity decisions
Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight.
customers are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great. Even when they don’t yet know it, customers want something better, and your desire to delight customers
will drive you to invent on their behalf.
A remarkable customer experience starts with heart, intuition, curiosity, play, guts, taste. You won’t find any of it in a survey
Regardless of the blood, sweat and tears that are shed to put the work in, we tend to stay loyal to our ikigai and weather all storms that attempt to keep us from it once we have evoked and embraced it.
Sacred Activism, encourages us on the other hand to find our purpose by ‘following our heartbreak’. Andrew Harvey calls us to discover that which is most deeply disturbing in our world and to use this as a catalyst to propel our actions and discover where we can make the biggest difference.
The truth is, if there was ever a time on our planet where a sense of true purpose was needed, required, or desperately called for, now would be that time
The secret to a long and happy life is not to live in the hope of a great life tomorrow. It is to live with intention today
If you mistake busyness for importance--which we do a lot--you're not able to see what really is important
When was the last time you felt comfortable doing nothing? Not for an hour or a day, but in general, with no immediate projects at hand?
Know the philosophy, know the details,and ignore everything in the middle.
You know you’ve found the right person when they come on-board and your life is instantly better.
To be successful, you have to hire people better than you.
The moment you realize you have complete responsibility for every aspect of your life is the exact moment you are completely FREE! (see the movie: The Adjustment Bureau)
if you can get close to and aligned with the customer, you’ll win. If you’re only focused on yourself, you’ll go out of business.
For SaaS products, “somewhere between 40 and 60 percent of people who start a free trial will never log into the software a second time,” according to SaaS expert Patrick MacKenzie.
The only time you should “pivot” is when you learn something so significant about your product, customer, or problem, that you have to make a substantive change to your business.
The bigger the impact you make in the world, the easier it is to rally consumers behind your product.
I’m not advocating writing a 20-page marketing strategy playbook when you have just a dozen customers. Nevertheless, an outline of just a few pages that includes your target customer profile, strategic messaging with outlined value proposition, market segments, content topics, and marketing channels can increase the clarity and effectiveness of your marketing significantly.
What is a marketing campaign? A marketing campaign is a process that includes a series of activities or steps designed to alter the perception and behavior of customers or prospects.
Perhaps the CEO’s most important operational responsibility is designing and implementing the communication architecture for her company
Connect every project, every task to the why, until you start to hear the why evangelized by others around you.
When you spend time talking about the why, once is not enough. Twice isn’t either.
Repeat yourself until you wonder if people are annoyed by you sounding like a broken record
Assuming you’re surrounded by smart, capable people, I find that there are two things that tend to get in the way of progress as teams scale: lack of motivation, or confusion about what really matters.
Put simply, people want to feel truly understood at work. Or as Camille Fournier, CTO of Rent the Runway puts it, they want “relatedness.“
Great stories are credible, simple, consistent, and use both financial and nonfinancial metrics to link a long-term vision and firm values with a distinctive business strategy and focused operational priorities.