Julien Schléret

727 days ago

Star Wars’ $4 Billion Price Tag Was the Deal of the Century

wired.com

Disney’s purchase of Lucasfilm, and by extension Star Wars, in 2012 wasn’t cheap. At least, not on the face of it. But once you add up all those movie tickets, action figures, and limited-edition Coffee-mate creamers, billions will come back to replace the billions spent.