The psychology of why 94 deaths from terrorism are scarier than 301,797 deaths from guns
The “peace dividend of the smartphone war” created a Cambrian explosion of new devices, and developments in software
Toyota, the master of assembly line efficiency, has built a new business that takes advantage of the GPS navigation devices it installs in cars sold in Japan. It captures the speed and position of cars and sells traffic data to municipal planning departments and corporate delivery fleets at prices that start at $2,000 a month.
REI went all in on this for Black Friday 2015 with their #optoutside campaign.
Some people at Patagonia had been considering declaring Black Friday a “no-buy day,” to make their point about consumption.)
Last year about 22,000 REI members who live within the store’s market area bought something at the Old Mill REI. That’s a full 15% of the population.
In other words, don’t pursue goals; instead create systems that encourage attractors to emerge on their own.