Jeff MacIntyre

9 days ago

Accenture Interactive Unveils Accenture Genome—A Next-Gen Personalization Solution

martechadvisor.com

Accenture Interactive, which is a part of Accenture Digital, in conjunction with Accenture Labs, has introduced Accenture Genome, the next-gen technology for personalization which helps brands to create truly personalized experiences which are based on the customer’s unique motivations.