Jeff MacIntyre

10 days ago

The four factors stopping you from being a “true personalization leader” — Boston Consulting Group survey results

monetate.com

Boston Consulting Group recently released the results of a survey it conducted on the personalization practices of more than 50 brands. It is a fascinating read. The case that BCG lays out is stark and one of a rapidly changing world, not just in retail, but 9 other industries as well.