Jason Stirk

2568 days ago

How many tech startups in the world are currently creating arbitrary incentives for systems that are ultimately unsustainable?

Unfortunately, in its desire to do good in a poor part of the world, the Body Shop created a situation which was worse than when they began: Massive resources went into shea butter production only to find that it was not needed, and the overproduction of nuts ended up being mostly worthless.

Incentives Gone Wrong: Cobras, Severed Hands, and Shea Butter