Opinion: Let's kill advertising's culture of titles (and entitlement)
1040 days ago
Fucking titles. Preach!
This is why ad agencies are collectively wondering why the Deloittes and McKinseys of the world have been moving into our world. Someone with an MBA working at a consultancy with three years of experience commands respect, while a person with the same credentials at an ad agency receives none. Quite simply, the person at a consultancy firm is given a basic title and thrown into the trenches with very little optical oversight, and in so doing is effectively able to get things done. The opposite is true in an ad agency. A junior or intermediate account person or creative left alone with a client, without layers of oversight and safety measures, which of course creates the opposite effect.