Doug Hamlin

782 days ago

“Rick and Morty” gets New Yorker-splained and it is fucking brilliant.

In early October, McDonald’s took the further step of preparing regular packets of the sauce for distribution in restaurants, and things fell apart. The corporation supplied its franchisees with far too few packets to meet the fanatic demand, and the good vibes of an improvised viral-marketing scheme soured like a Disneyland acid trip gone bad. Thousands of would-be Szechuan-sauce dippers had empty hands as they turned their backs on the golden arches. This week brings word that a “Rick and Morty” fan in Michigan has traded his Volkswagen Golf for one packet.

“Rick and Morty” Is Just the Show We Need for the American Apocalypse

newyorker.com