Jon Hinderliter

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Jon Hinderliter

103 days ago

The new brands were doing better on the apps than The Bergen, a fact Brown attributes to their ability to game their algorithms. “I call it the wizard behind the curtain,” he says. If a brand’s sales are low, he’ll call his support person at its parent company and ask them what’s going on. “Can the wizard click the magic button?” he jokes. “They start laughing at me, but they tell me that they know the algorithm, they know how to make sure we’re first on these websites.” A few days later, the orders flood in.

The Great Wings Rush

theverge.com

Jon Hinderliter

104 days ago

Pandemic drove small businesses online — and they're staying

axios.com

Jon Hinderliter

108 days ago

Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019, according to a study published by Rand Fishkin, founder of SparkToro.

Zero-click Google searches rose to nearly 65% in 2020

searchengineland.com

Jon Hinderliter

123 days ago

Social platforms are dangling huge checks as they fight for your glazed-over eyeballs.

YouTube Shorts Sets Up $100M Creators Fund

morningbrew.com

Jon Hinderliter

124 days ago

This is the age of the subscription ouroboros, a constantly renewing cycle of collective (and sometimes shameless) self-sponsorship where everyone can stay in their own loop forever.

Everything Is Becoming Paywalled Content—Even You

wired.com

Jon Hinderliter

124 days ago

Welcome to the age of the Appuccino.

The Rise Of The Appuccino: How TikTok Is Changing Starbucks

buzzfeednews.com

Jon Hinderliter

137 days ago

Facebook says that according to its research, 70% of Americans use three or more messaging apps. A third of those users find it difficult to remember where certain conversation threads are, according to Facebook. This is why the company says it is building out the cross-app communication. 

More than 60% of Instagram users have linked up to Facebook Messenger, exec says

cnbc.com

Jon Hinderliter

137 days ago

Verizon is acknowledging that it couldn’t compete with Google and Facebook for digital ads. Instead, it will concentrate on building a 5G network.

Verizon Near Deal to Sell Yahoo and AOL

nytimes.com

Jon Hinderliter

138 days ago

Sources tell the Financial Times that Apple plans to expand its App Store business with a new ad slot appearing in the “Suggested” apps section of the store’s search page.
Advertisers will have the opportunity to reach potential users before they actually search for something. Apple already allows advertisers to target users based on keyword searches in the App Store.

Apple Is Expanding Its Ad Business On The Cusp Of ATT Enforcement (Yep, You Read That Right)

adexchanger.com

Jon Hinderliter

163 days ago

Amazon just passed another marketing milestone: The everything store now claims more than 10% of the US digital ad market, according to a recent eMarketer report.

Report: Amazon Surpassed 10% of All US Digital Ad Spend

morningbrew.com

Jon Hinderliter

163 days ago

Why we care. The purpose is to keep advertisers from being able to use minimal query data to identify users or have access to any personally identifiable information (PII) users may include in their search queries. Protecting user privacy makes sense, of course, but one would hope there would be some nuance to the data that’s withheld.

Google already limits query data in Search Console for this reason. The difference, of course, is advertisers pay whenever a users clicks on an ad triggered by a users’ query. The loss of this data could have real financial implications for advertisers. Advertisers won’t know what we can’t see.

If this really is just the culling of some sensitive queries, fine. But that’s not how this statement reads. There are thousands upon thousands of low-volume queries with zero privacy risk.

Google Ads to limit Search Terms reporting, citing privacy

searchengineland.com

Jon Hinderliter

163 days ago

The “not provided” privacy issue is nearly a decade old
Next fall will be the 10th anniversary of “not provided.” Google started limiting visibility into the search terms that drive organic traffic to websites in 2011 for users logged into Google, again citing privacy. The so-called “not provided” issue (how that traffic appears in Analytics reports) has frustrated site owners ever since. For whatever reason — Google’s never been clear about it — the company has continued to surface that data to advertisers in the search terms report.
Is it hypocritical and self-serving to give this data to advertisers and not to others if privacy is behind the decision? It’s hard to deny. Limiting search term data would have undoubtedly hurt Google’s ad business, though advertisers have had a pretty good argument that they’re paying for the clicks and should have access to be able to eliminate wasted ad spend and optimize their campaigns. When “not provided” happened, keyword buying was the only way to buy search ads, and the way keywords matched to search queries was relatively straightforward.

Google’s search terms move will make millions in ad spend invisible to advertisers

searchengineland.com

Jon Hinderliter

221 days ago

Smart article from NYU Professor Scott Galloway. I've been critical of #twitter for years. References to them in my book illustrate the minority role they play in social media and advertising. Prof. Galloway's subscription model is a path in the right direction, along with new leadership. Twitter should also consider an AWS approach to their API. Allow apps and tools to be built on Twitter again, while charging to use the infrastructure.

The Capitalist Case for Overhauling Twitter

nymag.com

Jon Hinderliter

268 days ago

The Art of Power. China made Alibaba dominance possible, protecting their market from Google and Facebook to make room for one of their own, and now they will likely take it all away just to show they can.

The House That Jack Ma Built Is China's Own Creation

bloomberg.com

Jon Hinderliter

278 days ago

Data matters to shoppers!

"In support of her observations and recommendations, Nadkarni cited a range of Google 2020 surveys and search data:

-80% of shoppers will consolidate shopping to make fewer trips than in previous years.
-Searches for “available near me” have grown globally by more than 100% since last year.
-67% of shoppers plan to confirm online that a desired item is in stock before going to buy it."

Even as more people shop online, searches for ‘available near me’ up over 100% vs. last year

searchengineland.com

Jon Hinderliter

293 days ago

It is true that digital markets exhibit certain features that distinguish them from conventional ones. For one thing, the coin of the realm is data. Once a company such as Amazon or Google has amassed data on hundreds of millions of users, it can move into completely new markets and beat established firms that lack similar knowledge.

How to Save Democracy From Technology

foreignaffairs.com

Jon Hinderliter

304 days ago

Amazon said that most insurance is accepted, but Amazon Prime members can access savings on medications even without insurance.

Amazon launches online pharmacy, prescription delivery service

axios.com

Jon Hinderliter

307 days ago

A new consent model is needed for the data economy, one that is designed around the user’s experience and will actually help people understand how their data is being used.

The U.S. Needs a New Paradigm for Data Governance

hbr.org

Jon Hinderliter

308 days ago

"Winning the buy box is based on a variety of factors that are controlled by the merchant (price, customer satisfaction, shipping times and so forth) and Amazon’s algorithms to maximize sales. Like many algorithms used in e-commerce and ad tech, the algorithm appears to reward merchants with more historical sales with greater buy-box wins. This makes sense, because the more data Amazon has about a merchant, the more it can predict returns."

Be careful what you ask for: How a Supreme Court victory for manufacturers helped Amazon

martech.org

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