Andy McIlwain

Content and community at GoDaddy. WordPress advocate. Web geek. Obsessive doodler. Caffeine junkie.

30 Followers | 91 Following

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Andy McIlwain

1 day ago

Handy reference to Google featured snippets, via Newfangled.

From a content standpoint, you’ll want to consider how the answers to popular search queries are structured on your page.

How to Win at Featured Snippets (A Step-By-Step Guide)

newfangled.com

Andy McIlwain

1 day ago

The Semi-Ultimate Guide to Self-Editing Your Content Like a Pro

writingcooperative.com

Andy McIlwain

1 day ago

WordPress is AMP’s ticket to 30% of the web.

AMP and WordPress will scale performance on the web for millions of users, hate it or love it

glueckpress.com

Andy McIlwain

1 day ago

If standard web pages are going to compete with closed apps, usability and performance on the open web must be improved at scale, and fast.

AMP and WordPress will scale performance on the web for millions of users, hate it or love it

glueckpress.com

Andy McIlwain

3 days ago

The best way to use a testimonial is to pair it with the appropriate copy.

8 Common Website Mistakes Revealed Via Content Audits

moz.com

Andy McIlwain

3 days ago

The Brackets Update – Analysis and Findings From The March 7, 2018 Google Algorithm Update (and March 14 Tremor)

gsqi.com

Andy McIlwain

4 days ago

Ride-sharing services could potentially add something positive to our transportation options, but only if they are regulated properly.

New Leadership Has Not Changed Uber

nytimes.com

Andy McIlwain

4 days ago

Thanks in part to Uber, people are turning away from forms of transportation that are better for the environment.

New Leadership Has Not Changed Uber

nytimes.com

Andy McIlwain

4 days ago

Thinking about content creation without the framework of topic clusters or a hub and spoke means you create an unending stream of semi-related posts with no hierarchical or categorical organization.

Technical SEO for Content Marketers

animalz.co

Andy McIlwain

4 days ago

Additionally: Use sales teams as another content distribution channel. If they have customers asking about X, get your content about X in front of those customers.

Three Steps to Effective Customer Content and Lasting Sales-Marketing Relationships

marketingprofs.com

Andy McIlwain

7 days ago

Time after time, conversations with friends reeled people back when polarization loomed.

Who Really Won PA 18?

democracyjournal.org

Andy McIlwain

7 days ago

Data has gone into the walled gardens. I think we’ve gone the dystopian route towards everyone selling each other’s data off and treating people as the product.

An interview with Review Signal founder Kevin Ohashi

poststatus.com

Andy McIlwain

7 days ago

It is, as was promised, a giant starship landed in Cupertino.

Jony Ive on Apple’s new HQ and the disappearing iPhone

wallpaper.com

Andy McIlwain

16 days ago

What’s her best advice to create a scalable content program? Prioritize engagement over growth — the latter will follow.

The 30 Best Pieces of Advice for Entrepreneurs in 2017

firstround.com

Andy McIlwain

16 days ago

Once your direction is set, begin each day with a blank slate. Starting every day from zero increases team focus, generates a concrete sense of accomplishment and forward motion, and helps prevent complacency.

The 30 Best Pieces of Advice for Entrepreneurs in 2017

firstround.com

Andy McIlwain

16 days ago

Social networks, no matter how big they get or how familiar they seem, are not ineluctable forces but experimental technologies built by human beings.

Reddit and the Struggle to Detoxify the Internet

newyorker.com

Andy McIlwain

16 days ago

The Podcasting Juggernaut Has (Finally) Arrived

wired.com

Andy McIlwain

16 days ago

Web accessibility lawsuits are rising in number.

A DIY Web Accessibility Blueprint

alistapart.com

Andy McIlwain

16 days ago

Did we learn anything over the past 15 years? Is this really the best CSS we can write?

We Write CSS Like We Did in the 90s, and Yes, It’s Silly

alistapart.com

Andy McIlwain

18 days ago

I’m inexplicably reminded that we’re all the same because we’re all at the mercy of the human condition.

Sonder, the marketer’s emotion

verygoodcopy.com

Andy McIlwain

19 days ago

He did NOT address the negative externalities of his ad model. At all.

Zuck Ducks the Tough Questions

shift.newco.co

Andy McIlwain

19 days ago

Unfortunately, ethics don’t scale as well as systems.

Silicon Valley Has Failed to Protect Our Data. Here’s How to Fix It

bloomberg.com

Andy McIlwain

19 days ago

Giant internet platforms are poisoning the commons.

Silicon Valley Has Failed to Protect Our Data. Here’s How to Fix It

bloomberg.com

Andy McIlwain

19 days ago

OK, sure, let’s not call it a breach. It’s how things were designed to work. That’s the problem.

Silicon Valley Has Failed to Protect Our Data. Here’s How to Fix It

bloomberg.com

Andy McIlwain

19 days ago

Gutenberg is a sign of the growth and potential of WordPress.

WebDevStudios, Gutenberg, and Planning for WordPress 5.0

webdevstudios.com

Andy McIlwain

19 days ago

Written with performance in mind but I think it applies just as well to content marketing.

Once you know what people care about, connect the dots for them.

How to create a healthy, happy performance culture

speedcurve.com

Andy McIlwain

19 days ago

It’s time for something fundamental to change inside One Hacker Way.

We Allowed This to Happen. We’re Sorry. We Need Your Help.

shift.newco.co

Andy McIlwain

19 days ago

Training programs might not grab headlines like offering billions of dollars to Amazon does, but it would be a wiser use of a city's resources and would more effectively address real problems.

Cities Don't Need More Jobs. They Need More Workers.

bloomberg.com

Andy McIlwain

19 days ago

Product and marketing are two sides of the same coin.

Start your marketing with why: Getting your story right

blog.intercom.com

Andy McIlwain

19 days ago

Why does your company exist other than to make money?

Start your marketing with why: Getting your story right

blog.intercom.com

Andy McIlwain

19 days ago

Slow Thought is marked by peripatetic Socratic walks, the face-to-face encounter of Levinas, and Bakhtin’s dialogic conversations

Slow Thought: a manifesto

aeon.co

Andy McIlwain

27 days ago

Embrace every opportunity to have fun.

How Warby Parker Makes Every Point In Its Employee Lifecycle Extraordinary

firstround.com

Andy McIlwain

27 days ago

I use my morning to work on things that are important to me.

You Get 25,000 Mornings as an Adult: Here are 8 Ways to Not Waste Them

jamesclear.com

Andy McIlwain

27 days ago

Don’t open email until noon. Sounds simple. Nobody does it.

You Get 25,000 Mornings as an Adult: Here are 8 Ways to Not Waste Them

jamesclear.com

Andy McIlwain

27 days ago

You’ll wake up for about 25,000 mornings in your adult life, give or take a few.

You Get 25,000 Mornings as an Adult: Here are 8 Ways to Not Waste Them

jamesclear.com

Andy McIlwain

27 days ago

If you make a clear ask, people can know whether or not they’re interested.

Congratulations! You are going to learn how to write email subject lines

mixpanel.com

Andy McIlwain

27 days ago

The pattern we saw 18 months ago repeats: bigger sends mean lower open rates.

Congratulations! You are going to learn how to write email subject lines

mixpanel.com

Andy McIlwain

27 days ago

Electric cars may be cheaper than their petroleum counterparts by 2025 if the cost of lithium-ion batteries continues to fall.

Electric Cars May Be Cheaper Than Gas Guzzlers in Seven Years

bloomberg.com

Andy McIlwain

27 days ago

In our work as creators, two ideas struggle against each other seemingly every day: the drive to serve and the drive to grow.

The Drive to Grow vs. The Drive to Serve

contently.com

Andy McIlwain

27 days ago

“Dumb fucks.” That’s how Mark Zuckerberg described users of Facebook for trusting him with their personal data back in 2004.

‘A grand illusion’: seven days that shattered Facebook’s facade

theguardian.com

Andy McIlwain

40 days ago

Your most effective content, the content that turns trialing customers into paying ones, and paying customers into long-term and loyal ones, should be not only usable and comprehensible, but enjoyable and motivational too.

Marketing doesn’t stop when you’ve acquired a customer

blog.intercom.com

Andy McIlwain

40 days ago

One of the secrets to BuzzFeed and a lot of the successful viral sites is they don’t try to speak to everyone in every story; they try to relate very deeply to specific identity groups and bet that those groups will share these stories prolifically.

The Storytelling Strategy That BuzzFeed and Star Wars Have in Common

contently.com

Andy McIlwain

41 days ago

The Business Story Argument: A Working Framework to Pressure Test Your Story

contentmarketinginstitute.com

Andy McIlwain

41 days ago

Today, I worry that in our enthusiasm for big data and aggregated predictions, we often lose the critical insights we can gain from small data, because we don’t collect it. In the process, we are missing vital opportunities to both make money and create economic empowerment.

Small Data for Big Impact

ssir.org

Andy McIlwain

41 days ago

Communication with proper timing and perfect messaging will help push customers through your onboarding experience to their first success.

Create Customers for Life with the Perfect Onboarding

blog.kissmetrics.com

Andy McIlwain

41 days ago

Love it when companies share what they've learned!

We’ve seen offers delivered via Facebook Messenger result in 2.5x lifts in open rates and 6x lifts in click rates vs. email.

The 6 Biggest Marketing Lessons HubSpot Learned in 2017

blog.hubspot.com

Andy McIlwain

41 days ago

Comprehensive overview of GDPR implications for web developers.

How GDPR Will Change The Way You Develop

smashingmagazine.com

Andy McIlwain

42 days ago

Tiny wins that improve quality of life for users. ❤️

The changes may seem minor, but they resolved frustrations that were experienced over and over by millions of users.

Tiny Wins

joelcalifa.com

Andy McIlwain

42 days ago

If not the culprits, the dots are at least accessories to most of the supposed crimes of addictive app design.

How Tiny Red Dots Took Over Your Life

nytimes.com

Andy McIlwain

45 days ago

It’s really crucial to have a great first-run and sign-up experience. The first 5 minutes of your product are really, really important.

From conversion to retention: industry experts on improving your onboarding

blog.intercom.com

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