Andy McIlwain

Web geek. Technical marketer. Ravenous reader. Note scribbler. Remote @ GoDaddy, posts = personal.

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Andy McIlwain

5 hours ago

Tapping Into the Power of Humble Narcissism

getpocket.com

Andy McIlwain

5 hours ago

Homes, too, in this moment, are taking on a new kind of indeterminacy: They are now serving not only as shelter and refuge, but also as workplace and school and gym and theater and restaurant and bar and laundry and town square.

Homes Actually Need to Be Practical Now

theatlantic.com

Andy McIlwain

6 hours ago

It remains such a staggering experience, so mind-bending and one-of-a-kind, that you’d be hard-pressed to think of a moment in the film that isn’t iconic.

Half a Century Later, the World Is Finally Catching Up With ‘2001: A Space Odyssey’

getpocket.com

Andy McIlwain

6 hours ago

For better or worse, Prohibition changed the way Americans drank, and its cultural impact has never really gone away.

The Prohibition-Era Origins of the Modern Craft Cocktail Movement

getpocket.com

Andy McIlwain

6 hours ago

A brief history of beards and pandemics

vox.com

Andy McIlwain

6 hours ago

Ten Surprising Facts About Everyday Household Objects

smithsonianmag.com

Andy McIlwain

7 hours ago

Many infrastructure improvements and healthy behaviors we consider normal today are the result of past health campaigns that responded to devastating outbreaks.

How Epidemics of the Past Changed the Way Americans Lived

smithsonianmag.com

Andy McIlwain

7 hours ago

For many workers, the fact that they are now considered both illegal and essential is an irony that is not lost on them, nor is it for employers who have long had to navigate a legal thicket to maintain a work force in the fields.

Farmworkers, Mostly Undocumented, Become ‘Essential’ During Pandemic

nytimes.com

Andy McIlwain

1 day ago

The Umami Theory of Value centers on losing your sense of what’s trivial and what’s valuable.

The Umami Theory of Value: Autopsy of the Experience Economy

nemesis.global

Andy McIlwain

1 day ago

We believe that umami has been both literally and figuratively the key commodity of the experience economy. Umami, as both a quality and effect of an experience, popped up primarily in settings that were on the verge of disintegration, and hinged on physical pilgrimages to evanescent meccas.

The Umami Theory of Value: Autopsy of the Experience Economy

nemesis.global

Andy McIlwain

1 day ago

Desperate to save lives, county health officials have embraced a practical — if radical — strategy for stemming the tide of addiction: Teaching children as young as 6 how to reverse an overdose.

Teaching Children How to Reverse an Overdose

nytimes.com

Andy McIlwain

12 days ago

When I tried to name my horse Shit Factory, the game wouldn’t let me, because it forbids profanity, yet murder is totally cool. You’re also not allowed to run around when in your home camp for some reason. So, no cussin’ and no runnin’ near open flames — the life of a true western outlaw.

I Don’t Wanna Do My Video Game Chores

getpocket.com

Andy McIlwain

12 days ago

As we navigate our own uncertain times together, may a thousand flowers of sanity bloom, each valid so long as it is viable in buoying the human spirit it animates. And may we remember the myriad terrors and uncertainties preceding our own, which have served as unexpected awakenings from some of our most perilous civilizational slumbers.

An Antidote to Helplessness and Disorientation : The Great Humanistic Philosopher and Psychologist Erich Fromm on Our Human Fragility as the Key to Our Survival and Our Sanity

brainpickings.org

Andy McIlwain

12 days ago

Hope — and the wise, effective action that can spring from it — is the counterweight to the heavy sense of our own fragility.

An Antidote to Helplessness and Disorientation : The Great Humanistic Philosopher and Psychologist Erich Fromm on Our Human Fragility as the Key to Our Survival and Our Sanity

brainpickings.org

Andy McIlwain

12 days ago

How South Korea Is Composting Its Way to Sustainability

newyorker.com

Andy McIlwain

17 days ago

4 Cups a Day: 4 Surprising Health Benefits of Drinking That Much Coffee

getpocket.com

Andy McIlwain

17 days ago

If you're a marketing manager of future Gen Z colleagues, you should be ready to embrace their creativity, digital strategies, and youthful input, rather than worrying that the new generation will completely shake up all of the tactics you've created in the past.

Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know

blog.hubspot.com

Andy McIlwain

17 days ago

There’s so much painful truth to this article.

5 Habits for Crafting the Perfect Remote Work Day

doist.com

Andy McIlwain

17 days ago

When you’re working on your own, or with a distributed team, and are responsible for managing your own time, it takes a lot of intentional planning, discipline, and self-awareness – not to mention mistakes and failures – to identify which habits make you efficient and which ones are holding you back.

5 Habits for Crafting the Perfect Remote Work Day

doist.com

Andy McIlwain

17 days ago

We’re flattered, but what we have isn’t more willpower or passion for productivity – it’s habits and routines that we cling to religiously because we know we’re all one tiny, little, harmless peek at our notifications away from getting absolutely nothing crossed off our to-do lists for the day.

5 Habits for Crafting the Perfect Remote Work Day

doist.com

Andy McIlwain

18 days ago

Plan to spend the last part of your life serving others, loving your family and friends, and being a good example to those still in the first three stages of their own hero’s journey. Happiness in retirement depends on your choice of narrative.

Why So Many People Are Unhappy in Retirement

theatlantic.com

Andy McIlwain

18 days ago

If you narrow the topic sufficiently, you can probably find something you're an expert on. Write about that to start with. If you only have ten readers who care, that's fine. You're helping them, and you're writing. Later you can expand the breadth of topics you write about.

How to Write Usefully

paulgraham.com

Andy McIlwain

18 days ago

Useful writing tells people something true and important that they didn't already know, and tells them as unequivocally as possible.

How to Write Usefully

paulgraham.com

Andy McIlwain

18 days ago

We can think of labour that goes into maintenance and repair as the work of the maintainers, those individuals whose work keeps ordinary existence going rather than introducing novel things.

Hail the maintainers

aeon.co

Andy McIlwain

18 days ago

There's a myth that learning is for young people. But as the proverb says, "It's what you learn after you know it all that counts." The middle years are great, great learning years. Even the years past the middle years. I took on a new job after my 77th birthday -- and I'm still learning.

JOHN GARDNER : EDUCATION AND EXCELLENCE

pbs.org

Andy McIlwain

18 days ago

As an antidote to the common missteps from above, the system I’ve come to rely on is made up of three equally important parts:

1. Prepare

2. Deliver

3. Follow-up

The Power of Performance Reviews: Use This System to Become a Better Manager

firstround.com

Andy McIlwain

18 days ago

How Silicon Valley is not like Wall Street

themargins.substack.com

Andy McIlwain

19 days ago

When a moderator program is successful, it’s good for everyone: the customer, the moderator, and the business. Here are a few insights from Zendesk’s community moderators about what makes this vital relationship work.

The incomparable value of community moderators

relate.zendesk.com

Andy McIlwain

19 days ago

Real results don’t come from the quantity of relationships in your community but by the quality of them. No-one is going to create a video testimonial, advocate for you, or answer thousands of questions for you unless they’ve gotten to know and like you (and each other) first.

The Powerful Case For Brands To Build Smaller, Less-Engaged, Online Communities

medium.com

Andy McIlwain

19 days ago

Being small allows us to foster a sense of exclusivity, build personal relationships with each participant, and truly understand what each of them needed.

The Powerful Case For Brands To Build Smaller, Less-Engaged, Online Communities

medium.com

Andy McIlwain

19 days ago

While communities generate tangible value for businesses — such as content, events, online advocacy and marketing, technology production, customer support, and education — it is the intangible value that members derive from the experience that makes these environments truly “sticky.” Human beings are fundamentally social animals.

When Community Becomes Your Competitive Advantage

hbr.org

Andy McIlwain

19 days ago

Corporate Buzzwords Are How Workers Pretend to Be Adults

theatlantic.com

Andy McIlwain

19 days ago

Build Build Build Build Build Build Build Build Build Build Build Build Build Build

nytimes.com

Andy McIlwain

19 days ago

Define your interests. Then write about them. When you find a group that resonates with your writing and you want to connect with them, write for their interests. As you do, you’ll make it easy for others obsessed with that interest to find you. When you write in-depth about an off-the-beaten-path subject, you’ll attract people at the outer edges of the personality curve. Use it to shrink the world, and surround yourself with like-minded people.

Audience-First Products — David Perell

perell.com

Andy McIlwain

19 days ago

I think that’s the way it will work for us all. Don’t worry about the level of individual prominence you have achieved; worry about the individuals you have helped become better people. This is my final recommendation: Think about the metric by which your life will be judged, and make a resolution to live every day so that in the end, your life will be judged a success.

How Will You Measure Your Life?

hbr.org

Andy McIlwain

19 days ago

Your decisions about allocating your personal time, energy, and talent ultimately shape your life’s strategy.

How Will You Measure Your Life?

hbr.org

Andy McIlwain

19 days ago

In a sense, squatting is where humans—every single one of us—came from, so it behooves us to revisit it as often as we can.

The Forgotten Art of Squatting Is a Revelation for Bodies Ruined by Sitting

getpocket.com

Andy McIlwain

19 days ago

It’s not that you can’t comfortably sit in a deep squat, it’s just that you’ve forgotten how.

The Forgotten Art of Squatting Is a Revelation for Bodies Ruined by Sitting

getpocket.com

Andy McIlwain

19 days ago

Take Back Your Weekends (and Leave the Work at Work)

99u.adobe.com

Andy McIlwain

19 days ago

Experiential marketing can take many forms, but its core goal is to provide consumers a real-life, memorable exchange or interaction with a brand. When a consumer has a face-to-face, surprising or even fun interaction with a brand or product, it sticks with them. They talk about it. It becomes more than just a campaign. It becomes a memory.

What's Next In Marketing: Rise Of The Experiences

forbes.com

Andy McIlwain

19 days ago

A more advanced method for concentrating was to build elaborate mental structures in the course of reading and thinking. Nuns, monks, preachers and the people they educated were always encouraged to visualise the material they were processing.

Focus dammit! Lessons from the ancients

biznews.com

Andy McIlwain

19 days ago


Every day, millions of people rely on independent websites that are mostly created by regular people, weren't designed as mobile apps, connect deeply to culture, and aren't run by the giant tech companies. These are a vision of not just what the web once was, but what it can be again.

The People's Web

anildash.com

Andy McIlwain

19 days ago

Marketers should be listening to customers via all channels available to them – social media, customer service lines, in-store, website help chats, market research – to understand their brand’s current image from the customer’s point of view.

Why branding is rooted in evolution. We brand to survive.

businessesgrow.com

Andy McIlwain

19 days ago

The modern web is becoming an unusable, user-hostile wasteland

omarabid.com

Andy McIlwain

19 days ago

Forget About Traffic and Start Using Content to Drive Leads and Sales

animalz.co

Andy McIlwain

19 days ago

In other words, we need to shift the way we measure our work from one focused on measuring inputs (how many hours we work) to one that measures output (impact of our work, goals we achieve).

Check your Pulse #31

sariazout.substack.com

Andy McIlwain

19 days ago

Advertisers’ new, more nuanced approach to brand safety is more focused on finding places suitable for their ads than avoiding inappropriate content.

Why ‘brand suitability’ is replacing brand safety

digiday.com

Andy McIlwain

19 days ago

Map out your product category's value chain! Look at it and ask: am I offering "the main thing," or is my product more of an appetizer or dessert?

The main thing

justinjackson.ca

Andy McIlwain

19 days ago

Your community needs care, time and influence, not just a platform to drive it to success. If a community cannot be platform agnostic, you’re failing as a community team.

Which way are you heading?

linkedin.com

Andy McIlwain

19 days ago

Social commerce, that is, promotion and sales via social media sites, is looking at exponential growth in the coming years as digital native consumers grow up.

“A trend no publisher – large or small – can afford to overlook”: Social commerce set to be the most important digital channel by 2029

whatsnewinpublishing.com

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