Andy McIlwain

Content and community at GoDaddy. WordPress advocate. Web geek. Obsessive doodler. Caffeine junkie.

30 Followers | 90 Following

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Andy McIlwain

15 days ago

The successful marketer is marketing with us and for us.

Two kinds of marketing

seths.blog

Andy McIlwain

15 days ago

Everything you need to know about hiring a content marketer

growandconvert.com

Andy McIlwain

16 days ago

There is power in small improvements and slow gains

This Coach Improved Every Tiny Thing by 1 Percent and Here’s What Happened

jamesclear.com

Andy McIlwain

16 days ago

It’s so easy to overestimate the importance of one defining moment and underestimate the value of making small improvements on a daily basis.

This Coach Improved Every Tiny Thing by 1 Percent and Here’s What Happened

jamesclear.com

Andy McIlwain

16 days ago

As of today, the duties of some US Army Public Affairs officers now include spending time identifying and reporting fake profiles of senior officers

Meet The People Who Spend Their Free Time Trying To Fix Facebook

buzzfeednews.com

Andy McIlwain

16 days ago

His photos had become so abused by Nigerian romance scammers on Facebook that the company’s artificial intelligence now linked his image with that country.

Meet The People Who Spend Their Free Time Trying To Fix Facebook

buzzfeednews.com

Andy McIlwain

16 days ago

Evergreen is not just an SEO play. You should take every opportunity to get eyeballs on your best performing articles.

Building a long tail of evergreen content

intercom.com

Andy McIlwain

21 days ago

A Cold Email From a Food-Obsessed Teen: Why I Owe Everything to Jonathan Gold

lataco.com

Andy McIlwain

21 days ago

A Cold Email From a Food-Obsessed Teen: Why I Owe Everything to Jonathan Gold

lataco.com

Andy McIlwain

22 days ago

If digital connectivity provided the spark, it ignited because the kindling was already everywhere.

How social media took us from Tahrir Square to Donald Trump

technologyreview.com

Andy McIlwain

26 days ago

Write. Find a way to keep alive and write. There is nothing else to say.

“Write a Sentence as Clean as a Bone” And Other Advice from James Baldwin

lithub.com

Andy McIlwain

26 days ago

Everyone wants to make progress. And there is only one way to do it: put in your reps.

Why Trying to Be Perfect Won’t Help You Achieve Your Goals (And What Will)

jamesclear.com

Andy McIlwain

26 days ago

It's not the quest to achieve one perfect goal that makes you better, it's the skills you develop from doing a volume of work.

Why Trying to Be Perfect Won’t Help You Achieve Your Goals (And What Will)

jamesclear.com

Andy McIlwain

27 days ago

It’s easy to dream about the next big thing. It’s even more easy to get disappointed when it doesn’t happen. Hype is a delusion. The next big thing more often than not is a distraction. That is why I am much more excited about the next small thing.

Flying cars, chatbots and looking forward to the next small thing

intercom.com

Andy McIlwain

63 days ago

Anthony Bourdain’s Moveable Feast

newyorker.com

Andy McIlwain

68 days ago

It is easier for us to be trans men because of the very ideology in this country about men and masculinity. If a man wants to be a woman, it is humiliating and degrading, but for us, the change is not.

The Road to Asylum

longreads.com

Andy McIlwain

70 days ago

We’re introducing a new model that’s based on blockchain and crypto-economics that is incentivizing quality journalism and rewarding individuals for helping to curate a marketplace for high-quality journalism.

Client Spotlight: Civil

vip.wordpress.com

Andy McIlwain

70 days ago

First Civil Newsrooms are Live and Publishing

blog.joincivil.com

Andy McIlwain

71 days ago

Content marketing is thus an organic process of discovery, exploration, and experimentation. There’s no mathematical formula for successful content in your niche; you have to feel out what works.

The B2B Content Marketing Strategy That Increased Our Blog Traffic to 1 Million Visitors a Month

blog.capterra.com

Andy McIlwain

71 days ago

Market and competitor research can take you only so far here; to actually know how your content will perform you need to publish it—subtle differences in audience, channel, and even how Google views your domain can impact content performance in ways you can’t predict.

The B2B Content Marketing Strategy That Increased Our Blog Traffic to 1 Million Visitors a Month

blog.capterra.com

Andy McIlwain

71 days ago

Pick one main channel and one or two ancillary channels. Content is a long game (see lesson three, below), and if you spread yourself too thin, you won’t be able to devote the time and energy to build up the content you need in any one channel.

The B2B Content Marketing Strategy That Increased Our Blog Traffic to 1 Million Visitors a Month

blog.capterra.com

Andy McIlwain

71 days ago

Your persona will inform everything, from the types of content you produce to the tone to where and how you distribute it.

The B2B Content Marketing Strategy That Increased Our Blog Traffic to 1 Million Visitors a Month

blog.capterra.com

Andy McIlwain

71 days ago

Committing to something written forced us to think through the specifics of our content marketing plan. Why were we doing it? Who were we writing it for? How were we going to get an audience?

The B2B Content Marketing Strategy That Increased Our Blog Traffic to 1 Million Visitors a Month

blog.capterra.com

Andy McIlwain

71 days ago

Take Two Hours of Pine Forest and Call Me in the Morning

outsideonline.com

Andy McIlwain

71 days ago

Facts you can use to back up the story that you just told. It’s a great little one-two punch.

Emergence Capital’s Doug Landis on telling stories that sell

intercom.com

Andy McIlwain

71 days ago

Contrast is one of the most powerful vehicles for storytelling. It’s where are you today versus where could you be tomorrow. It’s what do you have now versus what could you have. Old way, new way – it’s all bout contrast.

Emergence Capital’s Doug Landis on telling stories that sell

intercom.com

Andy McIlwain

71 days ago

Our job is to help our customers identify problems they haven’t quite considered, and we’re going to pull those problems out of our existing customers. Then we’ll share them internally both with marketing and sales so that it reorients our conversation.

Emergence Capital’s Doug Landis on telling stories that sell

intercom.com

Andy McIlwain

72 days ago

Describing a beautiful night he spent in the Moroccan desert, Bourdain once called himself "the luckiest son of a bitch in the world." That's the television persona talking, the Rabelaisian prince of sensuality and delight the whole world loves. But read the books and a far more complicated portrait emerges: that of a reflective and deeply self-critical man, a melancholic figure strikingly at odds with the debonair, self-assured TV star who is pretty much obligated to write about his experiences somewhat calculatingly, with a view to maintaining the brand — a burden he talks about quite openly sometimes. The "real" Bourdain isn't someone we're meant to know, maybe.

Fiction Confidential

eater.com

Andy McIlwain

72 days ago

How I Read

sirupsen.com

Andy McIlwain

72 days ago

There’s a strong parallel between what Disney has accomplished and what today’s brands are trying to do: Find the intersection of strong stories, customer emotions, and constantly evolving technology.

Disney Imagineers and Theme Park Designers Are Leading Experience Marketing into a Whole New World of Brand Storytelling

skyword.com

Andy McIlwain

72 days ago

From immersive storytelling to bringing cutting-edge technologies to bear, the line between marketing and entertainment is thinner than ever before.

Disney Imagineers and Theme Park Designers Are Leading Experience Marketing into a Whole New World of Brand Storytelling

skyword.com

Andy McIlwain

72 days ago

No More FAQs: Create Purposeful Information for a More Effective User Experience

alistapart.com

Andy McIlwain

72 days ago

There are three stories you should know cold: why your company exists, why you work there and what you’ve learned from customers your company has helped.

Emergence Capital’s Doug Landis on telling stories that sell

intercom.com

Andy McIlwain

73 days ago

I want to be more agile. I don’t want to be a cruise ship. I want to be a cigarette boat pirouetting around. Maybe in five years you’ll look at what I’ve done and say I was wrong. And then you and I will strip to the waist and fight about it.

In Conversation: Conan O’Brien

vulture.com

Andy McIlwain

73 days ago

In my own observations, people who do excellent work, who master their craft, do so because of their ability to prioritize.

The Stoic: 9 Principles to Help You Keep Calm in Chaos

99u.adobe.com

Andy McIlwain

73 days ago

Without a philosophy to guide our work and life, we will relentlessly succumb to our excuses and distractions.

The Stoic: 9 Principles to Help You Keep Calm in Chaos

99u.adobe.com

Andy McIlwain

74 days ago

We need to find ways to help our audiences leave their foxholes and consider new ideas. So we have a responsibility to use all the tools we can find — including the lessons of psychology.

Complicating the Narratives

thewholestory.solutionsjournalism.org

Andy McIlwain

74 days ago

WordPress’ Gutenberg: The Long View

pento.net

Andy McIlwain

74 days ago

The death of Don Draper

newstatesman.com

Andy McIlwain

74 days ago

Merging all your useful, effective tools into a single crappy tool that does nothing well is a recipe for poor service and a demoralized team.

The Right Way to Consolidate Your Customer Support Tools

helpscout.net

Andy McIlwain

74 days ago

When small business owners work toward the goal of creating vibrant places, they benefit by increasing their communities’ overall economic health.

Small Businesses Can Save Your Community

strongtowns.org

Andy McIlwain

74 days ago

Smaller communities no longer have the benefit of business leaders with a deep personal connection to the place.

Small Businesses Can Save Your Community

strongtowns.org

Andy McIlwain

74 days ago

Ad tech has crossed the line. Publishers who are desperate to make money have crossed the line. Content marketers have crossed the line. It’s either going to come back, or there’s going to be a reckoning that’s pretty ugly.

‘It’s dangerous to chase the shiny thing’: Q&A with Neil Vogel, CEO of Dotdash, the Digiday Publisher of the Year

digiday.com

Andy McIlwain

74 days ago

When you write out an idea from start to finish in simple language that a child can understand (tip: use only the most common words), you force yourself to understand the concept at a deeper level and simplify relationships and connections between ideas.

The Feynman Technique: The Best Way to Learn Anything

fs.blog

Andy McIlwain

74 days ago

How do you avoid copying the wrong things? Copy only what you genuinely like.

Copy What You Like

paulgraham.com

Andy McIlwain

74 days ago

We are turning away from glitzy but disposable stories of fame and excess and towards more serious, thoughtful, quiet books that help us understand our place in the world.

How the ‘brainy’ book became a publishing phenomenon

theguardian.com

Andy McIlwain

74 days ago

It’s clear the line between cultural appropriation and appreciation remains hazy.

When does inspiration become appropriation?

tvo.org

Andy McIlwain

74 days ago

Mr. Zuckerberg is now trying to fend off talk in Washington of regulating his company like the thing he once told me it was: a utility.

The Expensive Education of Mark Zuckerberg and Silicon Valley

nytimes.com

Andy McIlwain

74 days ago

How do parents teach their kids values in the era of overnight influencers? Not very easily.

What would you do if your teenager became an overnight Instagram sensation?

theguardian.com

Andy McIlwain

74 days ago

Trade Trump for Pence and you go from kleptocracy to theocracy.

Mike Pence, Holy Terror

nytimes.com

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