4 Pillars of Digital Marketing
Throwback to 2011. Reminds me of my own four pillars of the web: content, community, commerce, and code.
Not sure if blogging is disappearing. I think it's changing/evolving. Vlogs, Insta, Snap, FB, Medium, LinkedIn, Twitter threads. People are still creating and sharing, just in different places.
Blogging, that much-maligned pastime, is gradually but surely disappearing from the Internet, and so, consequently, is a lot of online freedom and fun.
Interesting read for my WordPress developer friends.
After applying the caching functions, the menu generation dropped to ~1 ms. That’s a 1000x speedup, and a very noticeable one too.
Menus tend to not change that often, so this looks like something where caching may be very suitable.
That menu is a really dangerous bit of interface design and adding an “oopsie, we didn’t mean it button” doesn’t help.
The goal of your subject line isn’t to generate opens. It’s to generate openers who are likely to convert.
Implying that people are lazy or stupid if they’re not interested in receiving your email newsletter or gated content is no way to start a relationship.
There is no limit on how many good writers the world can handle. Saturation is impossible.
Nobody wants to read your shit is probably the best advice that writers, both new and experienced can receive.
Streets where walking is safe and easy are streets where businesses usually thrive. A number of studies have confirmed this over the last several years.
Though those on the left are quick to point to right-wing scientific illiteracy, they’re often steadfast in their refusal to recognize their own dogma.
Of particular concern to many Canadians is the fact that as their data is traveling across the internet, it could potentially pass through suspected U.S. National Security Agency (NSA) surveillance sites.
Living simply now strikes many people as simply boring.
Before the advent of machine-based agriculture, representative democracy, civil rights, antibiotics and aspirin, just making it through a long life without too much suffering counted as doing pretty well. Today, though, at least in prosperous societies, people want and expect (and can usually have) a good deal more. Living simply now strikes many people as simply boring.
It’s time to content ourselves with being average
In our current era of non-stop technological innovation, fuzzy wishful thinking has yielded to the hard doctrine of personal optimization.
Why can’t the consumer take greater charge of his or her own information feed?
For whatever reason, we’ve accepted a core premise that “the algorithm” will feed us just the right information.
We all start out naked and afraid.
Regulating an assemblage of technology we can’t clearly define is a recipe for poor laws and even worse technology.
The history of technological innovation involves many unintended consequences.
Getting people to do something they didn’t want to do is no longer persuasion — it’s coercion.
There’s nothing wrong with building products people want to use, but the power to design user behavior ought to come with a standard of ethical limitations.
Some of the people who know Mr. Bezos said his new public face was for business expediency. Others believe it is a result of personal growth.
If you want to understand something well, try to explain it simply.
I suggest that you shoot for 15% month over month growth as your True North. That may not seem like a ton, but compounding growth is really, really powerful.
Will many Facebook users even miss the news that’s gone from their feed?
People forget that the “News Feed” wasn’t originally meant to be about news, at least as editors define it.
The goal of conducting interviews is to gain an exhaustive set of data to review and consider moving forward.
The benefit of articulating our assumptions in the form of a hypothesis is that it provides something concrete to talk about, refer to, and test.
Whenever you are constrained on budget, data, and stakeholders, you need to be flexible and crafty in how you conduct discovery research.
It’s an indication that, strangely enough, many of the first people to fully experience the possibilities presented by self-driving cars will be over the age of 55.
If you want to help somebody in poverty, by far the most effective thing you can do is to assist them in moving.
Attaining self-complexity is not an easy task, especially if you’ve identified with your work for most of your life. But hobbies can help kickstart the journey.
Should you keep doing what works or blow it up in search of something new?
Most content creators have decent writing skills, but little experience. This is a formula for noise.
Strategic writing is based on principles, models and frameworks.
You don't say?
eMarketer predicts that smartphones will be much more widely used as a second-screen device than desktops/laptops in the the coming year.
If you’re a fellow blogger and thought guest posting outreach was bad, 2018 has another surprise for you.
Working hard is the industrial era approach to getting ahead. Learning hard is the knowledge economy equivalent.
Learning is the single best investment of our time that we can make. Or as Benjamin Franklin said, “An investment in knowledge pays the best interest.”
By choosing to be a reader of websites whose voices and ideas you’re fundamentally interested in and care about, you’re taking control.
The goal may be decentralization, but the money is extremely concentrated.
Stop chasing fame. Start building a body of work.
Don’t look at your work as a series of individual pieces that either “go big” or flop. Instead, look at it as a body of work.
The fun part about a portfolio is that no two portfolios look the same. That is, if it is made up of more than one thing, if it is diverse.
This is what makes a person an artist.
Not a single hit. Not going viral. Not people recognizing you at a conference or a coffee shop. It is the act of making things. Every single day.