How to Win at Featured Snippets (A Step-By-Step Guide)
Handy reference to Google featured snippets, via Newfangled.
From a content standpoint, you’ll want to consider how the answers to popular search queries are structured on your page.
WordPress is AMP’s ticket to 30% of the web.
If standard web pages are going to compete with closed apps, usability and performance on the open web must be improved at scale, and fast.
The best way to use a testimonial is to pair it with the appropriate copy.
Ride-sharing services could potentially add something positive to our transportation options, but only if they are regulated properly.
Thanks in part to Uber, people are turning away from forms of transportation that are better for the environment.
Thinking about content creation without the framework of topic clusters or a hub and spoke means you create an unending stream of semi-related posts with no hierarchical or categorical organization.
Additionally: Use sales teams as another content distribution channel. If they have customers asking about X, get your content about X in front of those customers.
Time after time, conversations with friends reeled people back when polarization loomed.
Data has gone into the walled gardens. I think we’ve gone the dystopian route towards everyone selling each other’s data off and treating people as the product.
It is, as was promised, a giant starship landed in Cupertino.
What’s her best advice to create a scalable content program? Prioritize engagement over growth — the latter will follow.
Once your direction is set, begin each day with a blank slate. Starting every day from zero increases team focus, generates a concrete sense of accomplishment and forward motion, and helps prevent complacency.
Social networks, no matter how big they get or how familiar they seem, are not ineluctable forces but experimental technologies built by human beings.
Web accessibility lawsuits are rising in number.
Did we learn anything over the past 15 years? Is this really the best CSS we can write?
I’m inexplicably reminded that we’re all the same because we’re all at the mercy of the human condition.
He did NOT address the negative externalities of his ad model. At all.
Unfortunately, ethics don’t scale as well as systems.
Giant internet platforms are poisoning the commons.
OK, sure, let’s not call it a breach. It’s how things were designed to work. That’s the problem.
Gutenberg is a sign of the growth and potential of WordPress.
Written with performance in mind but I think it applies just as well to content marketing.
Once you know what people care about, connect the dots for them.
It’s time for something fundamental to change inside One Hacker Way.
Training programs might not grab headlines like offering billions of dollars to Amazon does, but it would be a wiser use of a city's resources and would more effectively address real problems.
Product and marketing are two sides of the same coin.
Why does your company exist other than to make money?
Slow Thought is marked by peripatetic Socratic walks, the face-to-face encounter of Levinas, and Bakhtin’s dialogic conversations
Embrace every opportunity to have fun.
I use my morning to work on things that are important to me.
Don’t open email until noon. Sounds simple. Nobody does it.
You’ll wake up for about 25,000 mornings in your adult life, give or take a few.
If you make a clear ask, people can know whether or not they’re interested.
The pattern we saw 18 months ago repeats: bigger sends mean lower open rates.
Electric cars may be cheaper than their petroleum counterparts by 2025 if the cost of lithium-ion batteries continues to fall.
In our work as creators, two ideas struggle against each other seemingly every day: the drive to serve and the drive to grow.
“Dumb fucks.” That’s how Mark Zuckerberg described users of Facebook for trusting him with their personal data back in 2004.
Your most effective content, the content that turns trialing customers into paying ones, and paying customers into long-term and loyal ones, should be not only usable and comprehensible, but enjoyable and motivational too.
One of the secrets to BuzzFeed and a lot of the successful viral sites is they don’t try to speak to everyone in every story; they try to relate very deeply to specific identity groups and bet that those groups will share these stories prolifically.
Today, I worry that in our enthusiasm for big data and aggregated predictions, we often lose the critical insights we can gain from small data, because we don’t collect it. In the process, we are missing vital opportunities to both make money and create economic empowerment.
Communication with proper timing and perfect messaging will help push customers through your onboarding experience to their first success.
Love it when companies share what they've learned!
We’ve seen offers delivered via Facebook Messenger result in 2.5x lifts in open rates and 6x lifts in click rates vs. email.
Comprehensive overview of GDPR implications for web developers.
Tiny wins that improve quality of life for users. ❤️
The changes may seem minor, but they resolved frustrations that were experienced over and over by millions of users.
If not the culprits, the dots are at least accessories to most of the supposed crimes of addictive app design.