Andy McIlwain

Content and community at GoDaddy. WordPress advocate. Web geek. Obsessive doodler. Caffeine junkie.

30 Followers | 91 Following

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Andy McIlwain

8 hours ago

Throwback to 2011. Reminds me of my own four pillars of the web: content, community, commerce, and code.

4 Pillars of Digital Marketing

heidicohen.com

Andy McIlwain

8 hours ago

Not sure if blogging is disappearing. I think it's changing/evolving. Vlogs, Insta, Snap, FB, Medium, LinkedIn, Twitter threads. People are still creating and sharing, just in different places.

Blogging, that much-maligned pastime, is gradually but surely disappearing from the Internet, and so, consequently, is a lot of online freedom and fun.

The End of the Awl and the Vanishing of Freedom and Fun from the Internet

newyorker.com

Andy McIlwain

8 hours ago

Interesting read for my WordPress developer friends.

After applying the caching functions, the menu generation dropped to ~1 ms. That’s a 1000x speedup, and a very noticeable one too.

Speed up the output by 1000x with a WordPress menu cache

bjornjohansen.no

Andy McIlwain

8 hours ago

Menus tend to not change that often, so this looks like something where caching may be very suitable.

Speed up the output by 1000x with a WordPress menu cache

bjornjohansen.no

Andy McIlwain

8 hours ago

That menu is a really dangerous bit of interface design and adding an “oopsie, we didn’t mean it button” doesn’t help.

Bad design in action: the false Hawaiian ballistic missile alert

kottke.org

Andy McIlwain

8 hours ago

The goal of your subject line isn’t to generate opens. It’s to generate openers who are likely to convert.

6 Manipulative Email Tactics that Marketers Should Stop Using in 2018

litmus.com

Andy McIlwain

8 hours ago

Implying that people are lazy or stupid if they’re not interested in receiving your email newsletter or gated content is no way to start a relationship.

6 Manipulative Email Tactics that Marketers Should Stop Using in 2018

litmus.com

Andy McIlwain

8 hours ago

There is no limit on how many good writers the world can handle. Saturation is impossible.

Advice For Aspiring Writers

theirrelevantinvestor.com

Andy McIlwain

8 hours ago

Nobody wants to read your shit is probably the best advice that writers, both new and experienced can receive.

Advice For Aspiring Writers

theirrelevantinvestor.com

Andy McIlwain

8 hours ago

Streets where walking is safe and easy are streets where businesses usually thrive. A number of studies have confirmed this over the last several years.

Why Walkable Streets are More Economically Productive

strongtowns.org

Andy McIlwain

16 hours ago

Though those on the left are quick to point to right-wing scientific illiteracy, they’re often steadfast in their refusal to recognize their own dogma.

The left is also guilty of unscientific dogma

qz.com

Andy McIlwain

17 hours ago

Of particular concern to many Canadians is the fact that as their data is traveling across the internet, it could potentially pass through suspected U.S. National Security Agency (NSA) surveillance sites.

IXmaps re-launches tool to help internet users see where their data is traveling

cira.ca

Andy McIlwain

17 hours ago

Living simply now strikes many people as simply boring.

Why the simple life is not just beautiful, it’s necessary

aeon.co

Andy McIlwain

17 hours ago

Before the advent of machine-based agriculture, representative democracy, civil rights, antibiotics and aspirin, just making it through a long life without too much suffering counted as doing pretty well. Today, though, at least in prosperous societies, people want and expect (and can usually have) a good deal more. Living simply now strikes many people as simply boring.

Why the simple life is not just beautiful, it’s necessary

aeon.co

Andy McIlwain

17 hours ago

It’s time to content ourselves with being average

Improving Ourselves to Death

newyorker.com

Andy McIlwain

17 hours ago

In our current era of non-stop technological innovation, fuzzy wishful thinking has yielded to the hard doctrine of personal optimization.

Improving Ourselves to Death

newyorker.com

Andy McIlwain

17 hours ago

Why can’t the consumer take greater charge of his or her own information feed?

Maybe Facebook Should Abandon the News Feed Altogether.

shift.newco.co

Andy McIlwain

17 hours ago

For whatever reason, we’ve accepted a core premise that “the algorithm” will feed us just the right information.

Maybe Facebook Should Abandon the News Feed Altogether.

shift.newco.co

Andy McIlwain

19 hours ago

We all start out naked and afraid.

How I Built a #1-Ranked Podcast With 60M+ Downloads

tim.blog

Andy McIlwain

21 hours ago

Regulating an assemblage of technology we can’t clearly define is a recipe for poor laws and even worse technology.

Leave A.I. Alone

nytimes.com

Andy McIlwain

21 hours ago

The history of technological innovation involves many unintended consequences.

Want to Design User Behavior? Pass the 'Regret Test' First

nirandfar.com

Andy McIlwain

21 hours ago

Getting people to do something they didn’t want to do is no longer persuasion — it’s coercion.

Want to Design User Behavior? Pass the 'Regret Test' First

nirandfar.com

Andy McIlwain

21 hours ago

There’s nothing wrong with building products people want to use, but the power to design user behavior ought to come with a standard of ethical limitations.

Want to Design User Behavior? Pass the 'Regret Test' First

nirandfar.com

Andy McIlwain

1 day ago

Some of the people who know Mr. Bezos said his new public face was for business expediency. Others believe it is a result of personal growth.

Jeff Bezos, Mr. Amazon, Steps Out

nytimes.com

Andy McIlwain

1 day ago

If you want to understand something well, try to explain it simply.

How to Use the Feynman Technique to Learn Faster (With Examples)

collegeinfogeek.com

Andy McIlwain

1 day ago

I suggest that you shoot for 15% month over month growth as your True North. That may not seem like a ton, but compounding growth is really, really powerful.

The True North Formula

jimmydaly.com

Andy McIlwain

1 day ago

Will many Facebook users even miss the news that’s gone from their feed?

If Facebook stops putting news in front of readers, will readers bother to go looking for it?

niemanlab.org

Andy McIlwain

1 day ago

People forget that the “News Feed” wasn’t originally meant to be about news, at least as editors define it.

If Facebook stops putting news in front of readers, will readers bother to go looking for it?

niemanlab.org

Andy McIlwain

1 day ago

How to use credit cards wisely: A definitive guide

getrichslowly.org

Andy McIlwain

1 day ago

The goal of conducting interviews is to gain an exhaustive set of data to review and consider moving forward.

Discovery on a Budget: Part I

alistapart.com

Andy McIlwain

1 day ago

The benefit of articulating our assumptions in the form of a hypothesis is that it provides something concrete to talk about, refer to, and test.

Discovery on a Budget: Part I

alistapart.com

Andy McIlwain

1 day ago

Whenever you are constrained on budget, data, and stakeholders, you need to be flexible and crafty in how you conduct discovery research.

Discovery on a Budget: Part I

alistapart.com

Andy McIlwain

1 day ago

It’s an indication that, strangely enough, many of the first people to fully experience the possibilities presented by self-driving cars will be over the age of 55.

Senior citizens will lead the self-driving revolution

theverge.com

Andy McIlwain

1 day ago

If you want to help somebody in poverty, by far the most effective thing you can do is to assist them in moving.

Want To Help Someone In A Poor Village? Give Them A Bus Ticket Out

npr.org

Andy McIlwain

1 day ago

Attaining self-complexity is not an easy task, especially if you’ve identified with your work for most of your life. But hobbies can help kickstart the journey.

Why Hobbies Make You Happy

thecut.com

Andy McIlwain

1 day ago

Should you keep doing what works or blow it up in search of something new?

Most Blogs Fail. Why?

animalz.co

Andy McIlwain

1 day ago

Most content creators have decent writing skills, but little experience. This is a formula for noise.

Content Marketing Personas : How to Create Personas That Drive Results

animalz.co

Andy McIlwain

1 day ago

Strategic writing is based on principles, models and frameworks.

Content Marketing Personas : How to Create Personas That Drive Results

animalz.co

Andy McIlwain

1 day ago

You don't say?

eMarketer predicts that smartphones will be much more widely used as a second-screen device than desktops/laptops in the the coming year.

Millennials Favor Smartphones for Second-Screening

emarketer.com

Andy McIlwain

2 days ago

If you’re a fellow blogger and thought guest posting outreach was bad, 2018 has another surprise for you.

#FakeLinks: This Is the Future of Link Building

gaps.com

Andy McIlwain

4 days ago

Working hard is the industrial era approach to getting ahead. Learning hard is the knowledge economy equivalent.

Be like Bill Gates and Warren Buffett: If you’re not spending 5 hours per week learning, you’re being irresponsible

qz.com

Andy McIlwain

4 days ago

Learning is the single best investment of our time that we can make. Or as Benjamin Franklin said, “An investment in knowledge pays the best interest.”

Be like Bill Gates and Warren Buffett: If you’re not spending 5 hours per week learning, you’re being irresponsible

qz.com

Andy McIlwain

4 days ago

By choosing to be a reader of websites whose voices and ideas you’re fundamentally interested in and care about, you’re taking control.

Stop using Facebook and start using your browser

kottke.org

Andy McIlwain

4 days ago

Are Rotisserie Chickens a Bargain?

priceonomics.com

Andy McIlwain

5 days ago

The goal may be decentralization, but the money is extremely concentrated.

Everyone Is Getting Hilariously Rich and You’re Not

nytimes.com

Andy McIlwain

5 days ago

Stop chasing fame. Start building a body of work.

Stop Trying to Be Famous and Build a Body of Work Instead

goinswriter.com

Andy McIlwain

5 days ago

Don’t look at your work as a series of individual pieces that either “go big” or flop. Instead, look at it as a body of work.

Stop Trying to Be Famous and Build a Body of Work Instead

goinswriter.com

Andy McIlwain

5 days ago

The fun part about a portfolio is that no two portfolios look the same. That is, if it is made up of more than one thing, if it is diverse.

Stop Trying to Be Famous and Build a Body of Work Instead

goinswriter.com

Andy McIlwain

5 days ago

This is what makes a person an artist.

Not a single hit. Not going viral. Not people recognizing you at a conference or a coffee shop. It is the act of making things. Every single day.

Stop Trying to Be Famous and Build a Body of Work Instead

goinswriter.com

Andy McIlwain

5 days ago

Top brands, from Victoria’s Secret to Taco Bell, had four seemingly disparate traits: humor, usefulness, beauty, and inspiration.

10 New Principles Of Good Design

fastcodesign.com

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