Tapping Into the Power of Humble Narcissism
Homes, too, in this moment, are taking on a new kind of indeterminacy: They are now serving not only as shelter and refuge, but also as workplace and school and gym and theater and restaurant and bar and laundry and town square.
It remains such a staggering experience, so mind-bending and one-of-a-kind, that you’d be hard-pressed to think of a moment in the film that isn’t iconic.
For better or worse, Prohibition changed the way Americans drank, and its cultural impact has never really gone away.
Many infrastructure improvements and healthy behaviors we consider normal today are the result of past health campaigns that responded to devastating outbreaks.
For many workers, the fact that they are now considered both illegal and essential is an irony that is not lost on them, nor is it for employers who have long had to navigate a legal thicket to maintain a work force in the fields.
The Umami Theory of Value centers on losing your sense of what’s trivial and what’s valuable.
We believe that umami has been both literally and figuratively the key commodity of the experience economy. Umami, as both a quality and effect of an experience, popped up primarily in settings that were on the verge of disintegration, and hinged on physical pilgrimages to evanescent meccas.
Desperate to save lives, county health officials have embraced a practical — if radical — strategy for stemming the tide of addiction: Teaching children as young as 6 how to reverse an overdose.
When I tried to name my horse Shit Factory, the game wouldn’t let me, because it forbids profanity, yet murder is totally cool. You’re also not allowed to run around when in your home camp for some reason. So, no cussin’ and no runnin’ near open flames — the life of a true western outlaw.
As we navigate our own uncertain times together, may a thousand flowers of sanity bloom, each valid so long as it is viable in buoying the human spirit it animates. And may we remember the myriad terrors and uncertainties preceding our own, which have served as unexpected awakenings from some of our most perilous civilizational slumbers.
Hope — and the wise, effective action that can spring from it — is the counterweight to the heavy sense of our own fragility.
If you're a marketing manager of future Gen Z colleagues, you should be ready to embrace their creativity, digital strategies, and youthful input, rather than worrying that the new generation will completely shake up all of the tactics you've created in the past.
There’s so much painful truth to this article.
When you’re working on your own, or with a distributed team, and are responsible for managing your own time, it takes a lot of intentional planning, discipline, and self-awareness – not to mention mistakes and failures – to identify which habits make you efficient and which ones are holding you back.
We’re flattered, but what we have isn’t more willpower or passion for productivity – it’s habits and routines that we cling to religiously because we know we’re all one tiny, little, harmless peek at our notifications away from getting absolutely nothing crossed off our to-do lists for the day.
Plan to spend the last part of your life serving others, loving your family and friends, and being a good example to those still in the first three stages of their own hero’s journey. Happiness in retirement depends on your choice of narrative.
If you narrow the topic sufficiently, you can probably find something you're an expert on. Write about that to start with. If you only have ten readers who care, that's fine. You're helping them, and you're writing. Later you can expand the breadth of topics you write about.
Useful writing tells people something true and important that they didn't already know, and tells them as unequivocally as possible.
We can think of labour that goes into maintenance and repair as the work of the maintainers, those individuals whose work keeps ordinary existence going rather than introducing novel things.
There's a myth that learning is for young people. But as the proverb says, "It's what you learn after you know it all that counts." The middle years are great, great learning years. Even the years past the middle years. I took on a new job after my 77th birthday -- and I'm still learning.
As an antidote to the common missteps from above, the system I’ve come to rely on is made up of three equally important parts:
When a moderator program is successful, it’s good for everyone: the customer, the moderator, and the business. Here are a few insights from Zendesk’s community moderators about what makes this vital relationship work.
Real results don’t come from the quantity of relationships in your community but by the quality of them. No-one is going to create a video testimonial, advocate for you, or answer thousands of questions for you unless they’ve gotten to know and like you (and each other) first.
Being small allows us to foster a sense of exclusivity, build personal relationships with each participant, and truly understand what each of them needed.
While communities generate tangible value for businesses — such as content, events, online advocacy and marketing, technology production, customer support, and education — it is the intangible value that members derive from the experience that makes these environments truly “sticky.” Human beings are fundamentally social animals.
Define your interests. Then write about them. When you find a group that resonates with your writing and you want to connect with them, write for their interests. As you do, you’ll make it easy for others obsessed with that interest to find you. When you write in-depth about an off-the-beaten-path subject, you’ll attract people at the outer edges of the personality curve. Use it to shrink the world, and surround yourself with like-minded people.
I think that’s the way it will work for us all. Don’t worry about the level of individual prominence you have achieved; worry about the individuals you have helped become better people. This is my final recommendation: Think about the metric by which your life will be judged, and make a resolution to live every day so that in the end, your life will be judged a success.
Your decisions about allocating your personal time, energy, and talent ultimately shape your life’s strategy.
In a sense, squatting is where humans—every single one of us—came from, so it behooves us to revisit it as often as we can.
It’s not that you can’t comfortably sit in a deep squat, it’s just that you’ve forgotten how.
Experiential marketing can take many forms, but its core goal is to provide consumers a real-life, memorable exchange or interaction with a brand. When a consumer has a face-to-face, surprising or even fun interaction with a brand or product, it sticks with them. They talk about it. It becomes more than just a campaign. It becomes a memory.
A more advanced method for concentrating was to build elaborate mental structures in the course of reading and thinking. Nuns, monks, preachers and the people they educated were always encouraged to visualise the material they were processing.
Every day, millions of people rely on independent websites that are mostly created by regular people, weren't designed as mobile apps, connect deeply to culture, and aren't run by the giant tech companies. These are a vision of not just what the web once was, but what it can be again.
Marketers should be listening to customers via all channels available to them – social media, customer service lines, in-store, website help chats, market research – to understand their brand’s current image from the customer’s point of view.
In other words, we need to shift the way we measure our work from one focused on measuring inputs (how many hours we work) to one that measures output (impact of our work, goals we achieve).
Advertisers’ new, more nuanced approach to brand safety is more focused on finding places suitable for their ads than avoiding inappropriate content.
Map out your product category's value chain! Look at it and ask: am I offering "the main thing," or is my product more of an appetizer or dessert?
Your community needs care, time and influence, not just a platform to drive it to success. If a community cannot be platform agnostic, you’re failing as a community team.
Social commerce, that is, promotion and sales via social media sites, is looking at exponential growth in the coming years as digital native consumers grow up.