Two kinds of marketing
The successful marketer is marketing with us and for us.
There is power in small improvements and slow gains
It’s so easy to overestimate the importance of one defining moment and underestimate the value of making small improvements on a daily basis.
As of today, the duties of some US Army Public Affairs officers now include spending time identifying and reporting fake profiles of senior officers
His photos had become so abused by Nigerian romance scammers on Facebook that the company’s artificial intelligence now linked his image with that country.
Evergreen is not just an SEO play. You should take every opportunity to get eyeballs on your best performing articles.
If digital connectivity provided the spark, it ignited because the kindling was already everywhere.
Write. Find a way to keep alive and write. There is nothing else to say.
Everyone wants to make progress. And there is only one way to do it: put in your reps.
It's not the quest to achieve one perfect goal that makes you better, it's the skills you develop from doing a volume of work.
It’s easy to dream about the next big thing. It’s even more easy to get disappointed when it doesn’t happen. Hype is a delusion. The next big thing more often than not is a distraction. That is why I am much more excited about the next small thing.
It is easier for us to be trans men because of the very ideology in this country about men and masculinity. If a man wants to be a woman, it is humiliating and degrading, but for us, the change is not.
We’re introducing a new model that’s based on blockchain and crypto-economics that is incentivizing quality journalism and rewarding individuals for helping to curate a marketplace for high-quality journalism.
Content marketing is thus an organic process of discovery, exploration, and experimentation. There’s no mathematical formula for successful content in your niche; you have to feel out what works.
Market and competitor research can take you only so far here; to actually know how your content will perform you need to publish it—subtle differences in audience, channel, and even how Google views your domain can impact content performance in ways you can’t predict.
Pick one main channel and one or two ancillary channels. Content is a long game (see lesson three, below), and if you spread yourself too thin, you won’t be able to devote the time and energy to build up the content you need in any one channel.
Your persona will inform everything, from the types of content you produce to the tone to where and how you distribute it.
Committing to something written forced us to think through the specifics of our content marketing plan. Why were we doing it? Who were we writing it for? How were we going to get an audience?
Facts you can use to back up the story that you just told. It’s a great little one-two punch.
Contrast is one of the most powerful vehicles for storytelling. It’s where are you today versus where could you be tomorrow. It’s what do you have now versus what could you have. Old way, new way – it’s all bout contrast.
Our job is to help our customers identify problems they haven’t quite considered, and we’re going to pull those problems out of our existing customers. Then we’ll share them internally both with marketing and sales so that it reorients our conversation.
Describing a beautiful night he spent in the Moroccan desert, Bourdain once called himself "the luckiest son of a bitch in the world." That's the television persona talking, the Rabelaisian prince of sensuality and delight the whole world loves. But read the books and a far more complicated portrait emerges: that of a reflective and deeply self-critical man, a melancholic figure strikingly at odds with the debonair, self-assured TV star who is pretty much obligated to write about his experiences somewhat calculatingly, with a view to maintaining the brand — a burden he talks about quite openly sometimes. The "real" Bourdain isn't someone we're meant to know, maybe.
There’s a strong parallel between what Disney has accomplished and what today’s brands are trying to do: Find the intersection of strong stories, customer emotions, and constantly evolving technology.
From immersive storytelling to bringing cutting-edge technologies to bear, the line between marketing and entertainment is thinner than ever before.
There are three stories you should know cold: why your company exists, why you work there and what you’ve learned from customers your company has helped.
I want to be more agile. I don’t want to be a cruise ship. I want to be a cigarette boat pirouetting around. Maybe in five years you’ll look at what I’ve done and say I was wrong. And then you and I will strip to the waist and fight about it.
In my own observations, people who do excellent work, who master their craft, do so because of their ability to prioritize.
Without a philosophy to guide our work and life, we will relentlessly succumb to our excuses and distractions.
We need to find ways to help our audiences leave their foxholes and consider new ideas. So we have a responsibility to use all the tools we can find — including the lessons of psychology.
Merging all your useful, effective tools into a single crappy tool that does nothing well is a recipe for poor service and a demoralized team.
When small business owners work toward the goal of creating vibrant places, they benefit by increasing their communities’ overall economic health.
Smaller communities no longer have the benefit of business leaders with a deep personal connection to the place.
Ad tech has crossed the line. Publishers who are desperate to make money have crossed the line. Content marketers have crossed the line. It’s either going to come back, or there’s going to be a reckoning that’s pretty ugly.
When you write out an idea from start to finish in simple language that a child can understand (tip: use only the most common words), you force yourself to understand the concept at a deeper level and simplify relationships and connections between ideas.
How do you avoid copying the wrong things? Copy only what you genuinely like.
We are turning away from glitzy but disposable stories of fame and excess and towards more serious, thoughtful, quiet books that help us understand our place in the world.
It’s clear the line between cultural appropriation and appreciation remains hazy.
Mr. Zuckerberg is now trying to fend off talk in Washington of regulating his company like the thing he once told me it was: a utility.
How do parents teach their kids values in the era of overnight influencers? Not very easily.