Andy Brett

531 days ago

Foursquare likes to show off its data-crunching prowess with predictions. It forecast the sales figures for the iPhone 6s and 6s Plus, for instance, and the decline in revenue, almost to the burrito bowl, for Chipotle following the E. coli mess. The company currently derives ninety per cent of its revenue from allowing a variety of businesses to use not just its A.P.I. but its data, too.

The Not-So-Surprising Survival of Foursquare

In 2010, when Ariela Ross seized the mayorship of Jerusalem’s al-Aqsa Mosque on Foursquare—a smartphone app that allows users to broadcast their location to followers with a tap on the screen, known as a “check-in”—the company was eighteen months old.