Andy Brett

536 days ago

“When I die and go to hell,” he wrote, “the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competitors and can’t be sold on its merits.”

Why Patagonia's off-the-wall advertising asks customers to think twice before buying its products

Early last year, Patagonia’s European marketing director Alex Weller was sitting with two creatives in the outdoor clothing company’s Amsterdam offices, bouncing around ideas for a brand campaign.