484 days ago

If you like bread, why wouldn't you want it sliced?

Deep Inside Taco Bell’s Doritos Locos Taco


In early 2009, three years prior to Taco Bell’s 50th anniversary, CEO Greg Creed was already experiencing something of a midlife crisis. “Our target audience is [customers] in their 20s. Turning 50 makes us sound old, and I didn’t want to sound old,” Creed explains.