On Building Digital Capacity And Attracting Talent — Clear(left) Thinking — Medium
473 days ago
On outsourcing #business
Because digital products and services play an increasingly important role in the day-to-day operations of normal businesses, it no longer makes strategic sense to outsource these activities wholesale. Instead, many traditional companies are starting to build internal digital capacity, which they can then augment and extend with agencies and freelancers. This allows product learning to stay within the team, and it ensures that these companies have control over their long-term digital future.