614 days ago

let's] reinvent the crunchy taco,

Deep Inside Taco Bell’s Doritos Locos Taco

In early 2009, three years prior to Taco Bell’s 50th anniversary, CEO Greg Creed was already experiencing something of a midlife crisis. “Our target audience is [customers] in their 20s. Turning 50 makes us sound old, and I didn’t want to sound old,” Creed explains.